Intelligent
Content
<here> & <now>
presented by Scott Abel, The Content Wrangler
at Intelligent Content 2009
January 29-30, 2009, Palm Springs, CA USA

Inefficient
<problem>

Incongruent
<problem>

Incompatible
<problem>

Invisible
<problem>

Dumb
<problem>

Mediocre
<problem>

Wasteful
<problem>

Backwards
<problem>

Error-prone
<problem>

IC
<what is it?>

“IC is content that
expresses its full
meaning in a way that is
both openly accessible
both to applications and
to people.”
Joe Gollner, Stilo

AT&T
<example>

Process
<problem>

Silos
<problem>

Disparity
<problem>

Cost
<problem>

Frustration
<problem>

“Nothing can destroy a
business relationship
quicker than promising
an action will occur—
and then it doesn’t.”
Timothy Brady, Getloaded.com

UPS
<example>

Ping.fm
<example>

Snap Shots
<example>

Genius Bar
<example>

Shazam
<example>

Apple
<document choreography>

Businesses use
documents to organize
interactions with each
other and to package the
information needed to
carry out a transaction
or other meaningful unit
of business

Document choreography
is a complex and carefully
managed series of
document exchanges
over a period of time
that may range from
minutes to years

For information to flow
efficiently from one type
of document to another
in this chain of related
documents, there must
be common content
components that are
reused

Documents and data are
part of a continuum
known as the Document
Type Spectrum: catalogs,
mortgages, RFPs contain
both narrative and
transactional features.

Flow
<it’s all about the flow>

Automation
<working faster, better>

“A virtual company
created by using services
provided by separate
businesses can be created
more rapidly, more
flexibly, and at a lower
cost than a traditional
store can.”
Bob Glushko, Author, Document Engineering

your turn
<how might you use IC?>

http://www.thecontentwrangler.com
http://thecontentwrangler.ning.com
contact
<Scott Abel>
scottabel@mac.com
317.409.0839

Intelligent
Content
<here> & <now>
presented by Scott Abel, The Content Wrangler
at Intelligent Content 2009
January 29-30, 2009, Palm Springs, CA USA