brand architecture - &quot;i already have a logo, isn't that my brand?&quot; If we only had a $1000, I mean $.05, for every time we heard that. We'd still have to work but could at least get a good cup of coffee. The answer is no; your logo is not your brand. Come visit us to be part of a conversation of why and how to craft your Brand DNA. We'll discuss how to mobilize your company through brand development, brand experience, and brand extension. Just a reminder, we only have this topic twice so move around what you can to make this seminar. FREE It's our way of giving back. PRESENTERS George Swisher & John Ream JUN 9 9AM - 1030AM JUN 23 9AM - 1030AM Connect Jacksonville Office 131 East Bay Street 32202 REGISTER reply to [email_address] INVITE click here to invite a peer or someone who could benefit from this seminar.
John Notes: - remember to always make it about the people in the room and their business. Not so much about YogaBerry. It's just a tangible example of how they can apply it. - maybe ask people in the room what they see their brand dna as. - elimante some of the yogaberry prints and website pages. Randy Notes: Next time ask audience to offer up what they would consider their company's DNA. For other seminars, any kind of interaction that is introspective would be helpful.