A2 Media Evaluation
Use of Conventions
2 Types of Footage Band Footage Conventions of music video Clown Footage <ul><li>Conventions of: </li></ul><ul><li>Horror ...
Use of Music Video Conventions <ul><li>Rapid Cuts </li></ul><ul><li>Depiction of music being performed </li></ul><ul><li>F...
Use of Horror Film Conventions <ul><li>Low angle shots </li></ul><ul><li>Juxtaposition </li></ul>
Silent Movie Conventions Expressive Gesture Use of titles
<ul><li>Use of other footage-reference to other genres for humorous effect </li></ul><ul><li>Overall message of video </li...
Conventions of Digipak Use of humour Slight focus on lead singer Colour  Scheme: -Black -Red -White -Grey -Brown Images as...
<ul><li>Image demonstrating link between dehumanisation and industrialism </li></ul>Spray-paint stencil style font Referen...
Conventions of Webpage Colour Scheme: -Red -Black -White -Grey Background  composed of colour and graphics Images of band ...
Navigation Bar www.anti-flag.com www.ratm.com
Use of New Media Technologies
Research <ul><li>Google Images/ Youtube </li></ul><ul><li>Band Home pages </li></ul>
<ul><li>Facebook </li></ul><ul><li>Amazon </li></ul>Microsoft Excel
New Media Technology Planning <ul><li>Scanner and PC </li></ul><ul><li>Windows Movie Maker </li></ul>
Microsoft Publisher
New Media Technology Production <ul><li>Windows Media Player </li></ul><ul><li>Flipvideo </li></ul>
<ul><li>Paint.net </li></ul>Downloadable Template Downloaded Fonts
Microsoft Word Easy GIF animator
Audience Feedback
Following initial filming Band shots Clown Locations
Digipak Layout
87.5% 12.5% 20 40 60 80
<ul><li>Additional comments: </li></ul><ul><li>+Use of clown to subvert brand </li></ul><ul><li>+Colour effect </li></ul>-...
Focus Group Response Brand Subversion
Consistent  Theme “ Diy  aesthetic” “ Pirate Rock”
Webpage Functionality
Effectiveness of Combination of Main and Ancillary Tasks
Post-production research showed audience seeing consistent theme to productions C o l o u r  S c h e m e Images
Studio Images- Photoshoot
 
 
Slow loading GIF doesn't loop No sound/video Compatibility Issues
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Evaluation

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Evaluation

  1. 1. A2 Media Evaluation
  2. 2. Use of Conventions
  3. 3. 2 Types of Footage Band Footage Conventions of music video Clown Footage <ul><li>Conventions of: </li></ul><ul><li>Horror Film </li></ul><ul><li>Silent Movie </li></ul>
  4. 4. Use of Music Video Conventions <ul><li>Rapid Cuts </li></ul><ul><li>Depiction of music being performed </li></ul><ul><li>Focused Indoor Lighting </li></ul>
  5. 5. Use of Horror Film Conventions <ul><li>Low angle shots </li></ul><ul><li>Juxtaposition </li></ul>
  6. 6. Silent Movie Conventions Expressive Gesture Use of titles
  7. 7. <ul><li>Use of other footage-reference to other genres for humorous effect </li></ul><ul><li>Overall message of video </li></ul>
  8. 8. Conventions of Digipak Use of humour Slight focus on lead singer Colour Scheme: -Black -Red -White -Grey -Brown Images as graphics
  9. 9. <ul><li>Image demonstrating link between dehumanisation and industrialism </li></ul>Spray-paint stencil style font Reference to “Anthem for the doomed youth” by Wilfred Owen
  10. 10. Conventions of Webpage Colour Scheme: -Red -Black -White -Grey Background composed of colour and graphics Images of band Tour Dates CDs for order
  11. 11. Navigation Bar www.anti-flag.com www.ratm.com
  12. 12. Use of New Media Technologies
  13. 13. Research <ul><li>Google Images/ Youtube </li></ul><ul><li>Band Home pages </li></ul>
  14. 14. <ul><li>Facebook </li></ul><ul><li>Amazon </li></ul>Microsoft Excel
  15. 15. New Media Technology Planning <ul><li>Scanner and PC </li></ul><ul><li>Windows Movie Maker </li></ul>
  16. 16. Microsoft Publisher
  17. 17. New Media Technology Production <ul><li>Windows Media Player </li></ul><ul><li>Flipvideo </li></ul>
  18. 18. <ul><li>Paint.net </li></ul>Downloadable Template Downloaded Fonts
  19. 19. Microsoft Word Easy GIF animator
  20. 20. Audience Feedback
  21. 21. Following initial filming Band shots Clown Locations
  22. 22. Digipak Layout
  23. 23. 87.5% 12.5% 20 40 60 80
  24. 24. <ul><li>Additional comments: </li></ul><ul><li>+Use of clown to subvert brand </li></ul><ul><li>+Colour effect </li></ul>-Narrow range of settings -Only made link between clown and theme towards the end -First title too short- can only be read if prepared for it -References needed in video
  25. 25. Focus Group Response Brand Subversion
  26. 26. Consistent Theme “ Diy aesthetic” “ Pirate Rock”
  27. 27. Webpage Functionality
  28. 28. Effectiveness of Combination of Main and Ancillary Tasks
  29. 29. Post-production research showed audience seeing consistent theme to productions C o l o u r S c h e m e Images
  30. 30. Studio Images- Photoshoot
  31. 33. Slow loading GIF doesn't loop No sound/video Compatibility Issues
  32. 34. THE END

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