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Buzz marketing

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Las teorías más avanzadas desde el punto de vista de comunicación tiene que ver con el Adtrendhunting y las nuevas formas de pronosticación creativa. …

Las teorías más avanzadas desde el punto de vista de comunicación tiene que ver con el Adtrendhunting y las nuevas formas de pronosticación creativa.

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Transcript

  • 1. Bleisure TM TM
  • 2. Key 1) What is new, what is old in creative advertising.
  • 3. I LIKE
  • 4. creativity is about making something that is "entirely new and in the moment."Digitize everything
  • 5. not using your superpowers. USE your innovation network Creatives directors and main agencies trend webs and issues Professional Innovator Planners Copy ArtDemocraticInnovator Content Curator Heavior Big Data Designer Expertise Your Cat Developer and APP developer
  • 6. La retóricaha muerto1 minuto de silencio.
  • 7. De las ideasa las Big ideas.
  • 8. ROGER SPERRY
  • 9. exaggerations,comparisons,substitutions, personi-fication,hyperbole,rhetoric and visuals ofthe brand has cometo an end.It is time forconsumer to CREATEmarks.
  • 10. How to StartThe best way to be a new thinkeris not use your mind.Be a pronosticator.Not just a creative.
  • 11. 01 research the cloud trends cloud information informationtrendhuntig webs environment brand heritage your girlfriend opinion creative collections look for chance product environment uses and retail insights serendipity rules for strategies brand organic experience You
  • 12. 01 Detecting innovations- Key 2) Innovation flow Everett RogersInnovadores early adopters adaptadores tardios adaptadores tardios Rezagados2.5% 13.5% 34% 34% 16%
  • 13. 01 Detecting innovations- Democreativity01 Democratic innovators01 Richard Dawkings . meme technologyTrend innovators Trend Drivers Trend impact Trend Consecuences Trend Future ???
  • 14. 01 Detecting innovations- Profesional creativity Flow01 Professional innovators01 Case studie: Universal EverythingTrend innovators Trend Drivers Trend impact Trend Consecuences Trend Future ??? Universal Everything UK http://vimeo.com/1919712
  • 15. 01 Detecting innovations- Brandend Content01 Professional innovators01 Case studie: Red Bull StratosTrend innovators Trend Drivers Trend impact Trend Consecuences Trend Future ??? Redbull Stratos http://vimeo.com/1919712
  • 16. AdNews Secrets of the New Show Business Models that works, Models that don´t.
  • 17. In Big ideas, creativity is the same across all mediaKey 3)Impact 3-5sg
  • 18. meme unplanning cath the flow user experience productWork in environment placesprogress and locations influencers social circustances Find in last your motheryour mind pictures in instagram Google is dark! God
  • 19. google Find inyour mind is god dark!
  • 20. microsite Brand socialNavigator Appvertising media PR Influecers viral geolocalitationmarketing PR blogging and microbloging Direct marketing brand branded experience content
  • 21. Key 4) Contenidos relevantes. Generación de relevancia online:360,integrated,engagement y branded content
  • 22. MKey 4) MContenidos relevantes. Generación de relevancia online:360,integrated,engagement y branded content
  • 23. People who Think, Pople who DO. la creatividad ha muerto, Bienvenido a la erade la pronosticación.
  • 24. Key5Storytelling
  • 25. MMake everything new iBleisure TM TM TM

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