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SmartyTags QR Codes The Circuit
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SmartyTags QR Codes The Circuit

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J.B. Kropp of SmartyTags presented for The Circuit an outstanding discussion of QR Codes and a way to connect with customers in a unique way. J.B. said that reading the codes is like hunting Easter …

J.B. Kropp of SmartyTags presented for The Circuit an outstanding discussion of QR Codes and a way to connect with customers in a unique way. J.B. said that reading the codes is like hunting Easter eggs as you keep finding cool stuff!

QR (quick response) codes are showing up at the zoo to enhance your experience with videos, MP3s and links to informational websites, on business cards, and more!

SmartyTags, we learned, does more than offer analytics, they also offer hosting to link pdfs, white papers and more. J.B. mentioned gave us an overview of using QR codes to link to something of importance, and then, use the analytics to enhance marketing.

Also, J.B. showed us "under the hood" of SmartyTags and some of the data companies gather using QR codes. Awesome!

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  • 1. Connec&ng  to  your  consumers  in  a  unique  way  
  • 2. What  are  these  Codes? ๏ QR  Codes  (Quick  Response)  were  introduced  in  1994   by  Denso-­‐Wave  (Toyota)  to  provide  a  way  to  decode  at   high  speeds. ๏ QR  Codes  are  open-­‐source ๏ Datamatrix  and  MicrosoH  Tags  entered  later ๏ From  retailers  to  manufactures,  QR  Codes  are  being   used  to  deliver  unique  informa&on  to  the  end   consumer.
  • 3. Calvin  Klein
  • 4. TagHeuer
  • 5. Real  Estate
  • 6. Many  uses
  • 7. Venice  on  Vine
  • 8. Enquirer  and  Zoo
  • 9. "Reaching  consumers  at  the  point  of  purchase  is  extremely  important  for  Fit  Fruit  and  Vegetable  Wash.  We  are  now  able  to  connect  with  the  consumer  digitally  by  allowing  them  to  scan  and  get  more  informa&on  about  the  product.  In  addi&on,  using  SmartyTags  repor&ng  plaVorm,  we  now  know  which  geography  is  engaging  the  most,  which  is  very  valuable  for  our  marke&ng  analysis." —  Todd  Wichman,  CEO,  HealthPro  Brands
  • 10. Overview
  • 11. How  they  work
  • 12. Benefits๏ Code  Management:    Ability  to  create  and  manage  a  set  of   codes๏ Campaigns:  Create  and  manage  campaigns  based  on  &me   ranges.๏ Real  Time  Analy@cs:  Data  broken  out  by  each  code  and   campaign  that  includes  number  of  scans,  mobile  type  and   geo  data  ๏ APIs:  Allow  developers  to  build  in  the  SmartyTags  system   into  their  na&ve  applica&ons.
  • 13. Example  execu&ons ๏ In-­‐store:    deliver  digital  content  at  the  point  of  purchase.  Video  content   showcasing  who  is  using  the  product,  link  to  a  product  selector  app,   tes&monials  and  even  giving  them  an  exclusive  offer. ๏ Adver@sing:  create  a  code  for  each  print  ad  to  track  its  performance   and  change  the  content  in  real-­‐&me. ๏ Packaging:  always  be  able  to  deliver  digital  content  to  the  consumer   while  the  product  is  in  the  home.    Product  info,  offers,  video  content,   etc ๏ Live  Events:  deliver  informa&on  to  the  consumers  who  are  a^ending   the  event  or  even  allow  them  to  “like”  or  “tweet”  while  on  loca&on. ๏ Mailings:  provide  a  way  to  connect  to  the  consumer  when  they  receive   mailings  at  their  home.
  • 14. Analy&cs
  • 15. Analy&cs
  • 16. Ques&ons?JB  KroppJB@smartytags.com@jbkropp@smartytagswww.SmartyTags.com

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