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Mobile Apps for Business Productivity The Circuit
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Mobile Apps for Business Productivity The Circuit

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Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each

Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each

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  • 1. 9/27/2010 Enterprise Mobile Northern Kentucky University Agenda  Defining “Enterprise Mobile”  Industry Landscape/Strategy  Mobile at NKU’s College of Informatics  Q&A 1
  • 2. 9/27/2010 Mobile Today – How did we get here? Video Credit: Sybase, Inc. (Video Credit: Sybase, Inc.) 2
  • 3. 9/27/2010 Enterprise – What is a mobile device?  Smart Phones  Mobile Phones  Laptops  Tablets  Net-books  Rugged Devices  Barcode Scanners  RFID  … Mobile Reality 3
  • 4. 9/27/2010 The Enterprise Mobile Puzzle Enterprise Business Consumer/ Customer Mobile Productivity Infrastructure -Management -Security 1st Generation Enterprise Mobile  email, calendaring, messaging and PIM  Available for > ten years  Approximately 85% of North American companies have deployed wireless email as an example 4
  • 5. 9/27/2010 2nd Generation Enterprise Mobile  “mobilize” their business processes  Travel & Expenses  Customer Relationship Management (CRM)  Mobile dashboards  Productivity is/was the goal 3rd Generation Enterprise Mobile  Move past “productivity” apps  Will grow from the pervasive availability of network access  Will take advantage of the advanced features of the devices  GPS,HD video cameras are becoming standard and are creating new application categories 5
  • 6. 9/27/2010 SAP impact on the enterprise  “We’re going to workflow‐enable smart phones so  you can have meaningful, transactive interactions  with your process systems,” said Keith Costello,  executive vice president for business analytics at  SAP  At some point, CIO’s will expect their vendors to  provide mobile access transparently ROI of Mobile Solutions  Internal  Decrease costs  Productivity – 24x7 access does impact the bottom line  Responsiveness to business decisions  Increased Revenue/ business due to efficiencies  External  Increased Revenue  Increased customer base  Customer retention through mobile enhanced services  New Products 6
  • 7. 9/27/2010 Infrastructure Architecture Mobile App INFRASTRUCTURE IS BULK OF INVESTMENT Mobile App Today’s Discussion  Defining “Enterprise Mobile”  Industry Landscape/Strategy  Mobile at NKU’s College of Informatics  Questions and Answers 7
  • 8. 9/27/2010 Enterprise Mobile Platforms  iOS (iPod, iPhone, iPad)  Android (Multiple Device Manufactures)  RIM (BlackBerry Devices)  WebOS (Palm Devices)  Windows Phone 7  Symbian  Mobi Sites  Platform Independence iOS  First with app store  GSM technology  Most available apps  Strong consumer brand  Stringent review process  Uniformity/ease of use  Single device manufacture  Development Cost  One carrier  Cost to end user 8
  • 9. 9/27/2010 Android  Open source software  Ties to Google  Quickly growing app store  Cost to end user  Multiple device  Strong consumer brand manufactures  Questions of uniformity  Largely customizable  Multiple carriers  Third party app RIM  Limited app availability  Focus on security  Single device manufacture  Development cost  Multiple carriers  Cost to end user  Business market penetration  Uniformity/ease of use 9
  • 10. 9/27/2010 WebOS  Limited app availability  Development cost  Multiple device  HTML, Java, AJAX, C manufactures  Cost to end user  Multiple carriers  Tied to struggling brand  Business and consumer  Impact of HP? users Windows Phone 7  Limited app availability  Development cost  Multiple device  Cost to end user manufactures  Experience in the  Multiple carriers enterprise  Business and consumer users 10
  • 11. 9/27/2010 Symbian  Top OS worldwide  Multiple device manufactures  Multiple carriers  Business and consumer users  Development cost  Cost to end user  Losing market share  Recently went open source via Symbian Foundation Mobi sites  Available on variety of  Cost to end user platforms & devices  Not available without  Varying compatibility/ease internet connection of use with device hardware  Development cost 11
  • 12. 9/27/2010 Platform Independence  Mobile web  HTML5 and CSS3  More portability  Lose native functions  Adobe  Adobe Flash Platform  Flash War  WebKit  Produce apps & compile for any platform  Dell IPAD changes everything again  120 million iOS devices  Apple created an sold by September 2010 entirely new market –  In 80 days, Apple the “third screen” created a $2 billion business with the iPad 12
  • 13. 9/27/2010 Mobile Sweet Spot Social Portability Design Reliability Design Security Geo- Location Business Consumer Delta iPhone App 13
  • 14. 9/27/2010 Forecasting  2015 mobile web will surpass desktop use  iOS and Android will continue to grow in market share as Windows Mobile, RIM,WebOS and Symbian decline  Continued integration will take place with mobile strategy and social technologies  Mobile retail growth with location technology & real-time technology  The Mobile Cloud is going to accelerate the adoption of mobile technologies in businesses Today’s Discussion  Defining “Enterprise Mobile”  Industry Landscape/Strategy  Mobile at NKU’s College of Informatics  Questions and Answers 14
  • 15. 9/27/2010 Mobile/Web @ NKU’s COI  Full mobile lifecycle strategy and development  Strategy definition and refinement  Mobile project management  Mobile development  Mobile marketing, branding, and design  Website concept, design, and implementation  Social/Web 2.0 development  Research Projects Mobile at NKU  Mobile Learning apps (iNKU)  Consumer apps  San Ramon Fire Department  Alerting applications (Alerts4me)  Several Enterprise Apps 15
  • 16. 9/27/2010 Tim.Ferguson@nku.edu 16