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Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
Facebook - Beyond Joining - Make it Work for You!
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Facebook - Beyond Joining - Make it Work for You!

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The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009 …

The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009

Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.

Published in: Technology, Business
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Transcript

  • 1. Facebook Marketing Making it Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher @bootcampdigital
  • 2. About Me….. <ul><li>5+ Years at P&G in Marketing and Finance </li></ul><ul><li>2 Years at Internet Startup </li></ul><ul><li>Now… Marketing Training and Consulting </li></ul><ul><ul><li>Digital Strategy </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Agency </li></ul></ul>
  • 3. Agenda <ul><li>Why Facebook? </li></ul><ul><li>Principles for Engagement </li></ul><ul><li>Marketing Techniques </li></ul><ul><ul><li>Fan Pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><li>Apps </li></ul></ul>
  • 4. The #1 Social Media network in the world
  • 5. Facebook Growth <ul><li>300 million active users </li></ul><ul><li>50% login every day </li></ul><ul><li>The fastest growing demographic: </li></ul><ul><li>35 years old and older </li></ul>
  • 6. Facebook Engagement <ul><li>Average user has 130 friends on the site </li></ul><ul><li>More than 8 billion minutes are spent on Facebook each day (worldwide) </li></ul><ul><li>More than 45 million status updates each day </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul>
  • 7. Facebook Applications <ul><li>More than 2 billion photos uploaded to the site each month </li></ul><ul><li>More than 14 million videos uploaded each month </li></ul><ul><li>More than 2 billion pieces of content each week </li></ul><ul><li>More than 3 million events created each month </li></ul><ul><li>More than 45 million active user groups exist on the site </li></ul>
  • 8. Rules of Engagement
  • 9. 1. Don’t be a dirty spammer
  • 10. 2. Real world networking principles still apply
  • 11. 3. Give people something of value
  • 12. 4. Know your target audience
  • 13. 5. Focus on business value not activity
  • 14.  
  • 15. When is the last time you visited a fan page?
  • 16. Build a content plan covering who, what and when.
  • 17. Include photos and videos .
  • 18.  
  • 19. Be a resource for questions.
  • 20. Provide unique value to your fans.
  • 21. Run a contest to engage and reward your fans.
  • 22.  
  • 23. Integrate with offline campaigns.
  • 24. Use insights to track, monitor and improve.
  • 25. Remember to keep your participation relevant to the subject and audience.
  • 26.  
  • 27. Create a group about something people are passionate about.
  • 28. Participate in groups related to your product or industry.
  • 29.  
  • 30.  
  • 31. Facebook Ads
  • 32.  
  • 33.  
  • 34. Build an App
  • 35. Questions? <ul><li>Special Offer </li></ul><ul><li>20% off any training course with coupon code “secret” </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Social Media 101 </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Building a personal Brand </li></ul><ul><li>www.bootcampdigital.com/training </li></ul>

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