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Facebook - Beyond Joining - Make it Work for You!
 

Facebook - Beyond Joining - Make it Work for You!

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The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009

The Circuit and Regional Entrepreneur Forum (REF) - November 20, 2009

Krista Neher covered what Facebook is, how it works, who is on it and why it is so important.

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    Facebook - Beyond Joining - Make it Work for You! Facebook - Beyond Joining - Make it Work for You! Presentation Transcript

    • Facebook Marketing Making it Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: krista@themarketess.com Twitter: @kristaneher @bootcampdigital
    • About Me…..
      • 5+ Years at P&G in Marketing and Finance
      • 2 Years at Internet Startup
      • Now… Marketing Training and Consulting
        • Digital Strategy
        • Social Media
        • Training
        • Consulting
        • Agency
    • Agenda
      • Why Facebook?
      • Principles for Engagement
      • Marketing Techniques
        • Fan Pages
        • Groups
        • Events
        • Ads
        • Apps
    • The #1 Social Media network in the world
    • Facebook Growth
      • 300 million active users
      • 50% login every day
      • The fastest growing demographic:
      • 35 years old and older
    • Facebook Engagement
      • Average user has 130 friends on the site
      • More than 8 billion minutes are spent on Facebook each day (worldwide)
      • More than 45 million status updates each day
      • More than 10 million users become fans of Pages each day
    • Facebook Applications
      • More than 2 billion photos uploaded to the site each month
      • More than 14 million videos uploaded each month
      • More than 2 billion pieces of content each week
      • More than 3 million events created each month
      • More than 45 million active user groups exist on the site
    • Rules of Engagement
    • 1. Don’t be a dirty spammer
    • 2. Real world networking principles still apply
    • 3. Give people something of value
    • 4. Know your target audience
    • 5. Focus on business value not activity
    •  
    • When is the last time you visited a fan page?
    • Build a content plan covering who, what and when.
    • Include photos and videos .
    •  
    • Be a resource for questions.
    • Provide unique value to your fans.
    • Run a contest to engage and reward your fans.
    •  
    • Integrate with offline campaigns.
    • Use insights to track, monitor and improve.
    • Remember to keep your participation relevant to the subject and audience.
    •  
    • Create a group about something people are passionate about.
    • Participate in groups related to your product or industry.
    •  
    •  
    • Facebook Ads
    •  
    •  
    • Build an App
    • Questions?
      • Special Offer
      • 20% off any training course with coupon code “secret”
      • Twitter
      • Facebook
      • Social Media 101
      • Social Media Marketing
      • Building a personal Brand
      • www.bootcampdigital.com/training