Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
Branding For Success
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Branding For Success

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Edward Burghard will share some examples of marketing / branding strategies that we may use in our own companies.

Ed is a Retired Harley Procter Marketer at P&G. This is a competitive lifetime appointment from Procter & Gamble that is bestowed by the CEO and CMO on individuals within the corporation who possess acknowledged mastery of the craft, have built brands, and can teach others to do the same. Burghard is currently only one of 12 active Harley Procter Marketers worldwide.

Ed is CEO of The Burghard Group and OBDC Executive Director

Published in: Technology
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  • Ritz Carlton - Ladies and gentlemen serving ladies and gentlemen BMW - The ultimate driving machine Apple - Think different (Apple has had several) Volvo - For life FedEx - When it absolutely, positively has to get there overnight Avis - We try harder Las Vegas - What happens in Vegas stays in Vegas Wal-Mart - Always low prices, always http://www.taglineguru.com/sloganlist.html
  • http://docs.google.com/viewer?a=v&q=cache:Rl-0C1dbhs0J:www.ipsos.ca/pdf/whitepapers/Ipsos_CreatingWinningConcepts.pdf+reasons+to+believe+advertising+concept+examples&hl=en&gl=us&pid=bl&srcid=ADGEESgnLXzxzTFPGdYq6xGoExB2tAPPUOLtSd4ZiaiU1z9CjYSd29Xxq35NOid8OWhuIYa4slL0cXlVPquH4r4I-hM29FxNji93LnlF4xT6Fx_5w9vKghhZcMJo7QIgQVMDDw70SMtS&sig=AHIEtbQg7FaLoBHuhV1mQiCx1LP75azzpg
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