Social Media for Churches          Heidi Francis        Donna Hoppestad
What is Social Media?
What is Social Media?•Social interaction
What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques
What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive
What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing...
What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing...
What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing...
What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing...
Social Networking
Social Networking•Building online communities
Social Networking•Building online communities•Contact, Share, Join, Promote
Social Networking•Building online communities•Contact, Share, Join, Promote•Social Networking. . . Its the way the 21st ce...
Types of Social Media
Types of Social Media• Social Networks
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony,...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,      GoogleVoice, Skype, T...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,      GoogleVoice, Skype, T...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,      GoogleVoice, Skype, T...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Types of Social Media• Social Networks               • Conversations Facebook, YouTube, Plaxio,       GoogleVoice, Skype, ...
Social Media Map
Social Media Terms                 (to begin with)Blog                      SMSEmail blasts              Social MediaFrien...
Who Uses Social Media
Who Uses Social Media• Younger generation
Who Uses Social Media• Younger generation
Who Uses Social Media  • Younger generation• Families
Who Uses Social Media  • Younger generation• Families
Who Uses Social Media  • Younger generation• Families          • Corporations
Who Uses Social Media  • Younger generation• Families          • Corporations
Who Uses Social Media  • Younger generation• Families          • Corporations             • Non-profit Organizations
Who Uses Social Media  • Younger generation• Families          • Corporations             • Non-profit Organizations
Who Uses Social Media  • Younger generation• Families             • Corporations                • Non-profit Organizations...
Who Uses Social Media  • Younger generation• Families             • Corporations                • Non-profit Organizations...
Church Web & Social Media  Research
Common Social Media used in       the Church
Common Social Media used in           the ChurchExternal Networks
Common Social Media used in           the ChurchExternal Networks
Common Social Media used in           the ChurchExternal NetworksInternal Networks
Common Social Media used in           the ChurchExternal NetworksInternal Networks
Common Social Media used in           the ChurchExternal NetworksInternal NetworksWebsite Focused
Common Social Media used in           the ChurchExternal NetworksInternal NetworksWebsite Focused
Common Social Media used in           the ChurchExternal NetworksInternal NetworksWebsite FocusedNews andAnnouncements
Common Social Media used in           the ChurchExternal NetworksInternal NetworksWebsite FocusedNews andAnnouncements
Social Media and the ChurchExternal Networks
Social Media and the ChurchExternal Networks- easiest way to connect with community around you
Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already ac...
Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already ac...
Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already ac...
Social Media and the ChurchInternal Networks
Social Media and the ChurchInternal Networks - can control who has access to join
Social Media and the ChurchInternal Networks - can control who has access to join - control over content
Social Media and the ChurchInternal Networks - can control who has access to join - control over content - encourages rela...
Social Media and the ChurchInternal Networks - can control who has access to join - control over content - encourages rela...
Social Media and the ChurchWebsite Focused
Social Media and the ChurchWebsite Focused - an extension of basic information that is on website
Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to ...
Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to ...
Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to ...
Social Media and the ChurchNews / Announcements
Social Media and the ChurchNews / Announcements - you target your audience and control the information
Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive...
Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive...
Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive...
Purpose of using in Social   Media the Church
Purpose of using in Social    Media the Church• Youth Focused
Purpose of using in Social    Media the Church• Youth Focused• Mission Focused
Purpose of using in Social    Media the Church• Youth Focused• Mission Focused• Evangelism
Purpose of using in Social    Media the Church• Youth Focused• Mission Focused• Evangelism• Events
Purpose of using in Social    Media the Church• Youth Focused• Mission Focused• Evangelism• Events• Issues You Support or ...
Purpose of using in Social    Media the Church• Youth Focused• Mission Focused• Evangelism• Events• Issues You Support or ...
How to be successful with     Social Media
How to be successful with       Social Media• Pastor needs to buy in/champion the cause
How to be successful with       Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentio...
How to be successful with       Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentio...
How to be successful with       Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentio...
How to be successful with       Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentio...
How to be successful with       Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentio...
How to be successful with       Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentio...
ROI for Social Media in the Church
ROI for Social Media in the Church • Communication
ROI for Social Media in the Church • Communication  • it’s easy
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous  • it’s varied
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous  • it’s varied  • it’s viral
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous  • it’s varied  • it’s viral • Connection
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous  • it’s varied  • it’s viral • Connecti...
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous  • it’s varied  • it’s viral • Connecti...
ROI for Social Media in the Church • Communication  • it’s easy  • it’s ubiquitous  • it’s varied  • it’s viral • Connecti...
ROI for Social Media in the Church • Communication            • Call to Action  • it’s easy  • it’s ubiquitous  • it’s var...
ROI for Social Media in the Church • Communication            • Call to Action  • it’s easy                • can’t be pass...
ROI for Social Media in the Church • Communication            • Call to Action  • it’s easy                • can’t be pass...
ROI for Social Media in the Church • Communication            • Call to Action  • it’s easy                • can’t be pass...
ROI for Social Media in the Church • Communication            • Call to Action  • it’s easy                • can’t be pass...
ROI for Social Media in the Church • Communication            • Call to Action  • it’s easy                • can’t be pass...
Food for Thought• Church buildings are tools. So are Social Media.• Church, by definition is about community and relations...
•   en.wikipedia.org/wiki/Social_media                                                 Credits•   webtrends.about.com/od/w...
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Social media and the church

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  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • Social media are media for social interaction, using highly accessible and scalable communication techniques. The term refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.\n Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.\n Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.\n Social media is any form of online publication or presence that allows end users to engage in multi-directional conversations in or around the content on the website.\n Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)\n A million different definitions from a million different people. But over at Duct Tape Marketing they say “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\n
  • \n
  • The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites\n Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\n Social Networking. . . It's the way the 21st century communicates today.\n
  • The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites\n Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\n Social Networking. . . It's the way the 21st century communicates today.\n
  • The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites\n Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\n Social Networking. . . It's the way the 21st century communicates today.\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • Social Networks\n Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial\n Blogging\n WordPress, TypePad, Blogger, Posturous\n Creative\n Flickr, Etsy\n Media\n blip.fm, goodreads\n Conversations\n GoogleVoice, Skype, TokBox\n Review\n Yelp, Miso, OpenTable\n Productivity\n Evernote, DropBox, ManyMoon, Google Docs\n Emails\n Constant Contact, MailChimp\n Location\n FourSquare, Gowalla, Places, Dopplr, TripIt\n Texting/SMS\n
  • \n
  • Understanding the lingo of Social Media can be confusing. Here I will talk about some basic terms to help you better understand and feel more comfortable as you navigate the online Social Media world.\nBlog – A blog (short for weblog) is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order.Blogs generally represent the personality of the author or reflect the purpose of the Web site that hosts the blog. Topics sometimes include brief philosophical musings, commentary on Internet and other social issues, and links to other sites the author favors, especially those that support a point being made on a post.\nEmail blasts - An email sent to multiple recipients, intended to inform them of announcements, events or changes. A variety of methods can be used to send the same email to multiple recipients: for example: using options within an email program, using the mail merge option within a word processing program, or using a commercial email list programs.\nFriend Request – This vague term is creeping up all over pop culture in commercials and even jokes. Think of a friend request as a method for asking someone to join your online social network.\nInstant Messaging (IM) - Instant messaging, often shortened to simply "IM" or "IMing," is the exchange of text messages through a a software application in real-time. Generally included in the IMsoftware is the ability to easily see whether a chosen friend, co-worker or "buddy" is online and connected through the selected service.\nInternal Networks - Social networks that are kept private. A corporation might have an internal network for it’s employees. This would be an online venue where they could communicate and collaborate about work related issues.\nLive Streaming - Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time.\nMicroblogging – When you post information to the web in small doses. Twitter is microblogging.\nPodcast - Streaming video is content sent in compressed form over the Internet and displayed by the viewer in real time.\nShrink a Link – Websites such as BudUrl.com or isgd.com, tiny.cc, bit.ly, and more allow you to take a long URL and shrink the link to just a few characters.\nSMS - Short Message Service is the transmission of short text messages to and from a mobile phone, fax machine and/or IP address. Messages must be no longer than 160 alpha-numeric characters and contain no images or graphics. (also see Text Messaging)\nSocial Media – A million different definitions from a million different people. A formal definition is: “[s]ocial media is the use of technology combined with social interaction to create or co-create value.”\nSocial Network – Locations on the Internet where individuals can contact other individuals, share information, join groups, promote their businesses, etc.\nText Messaging (Texting) - Text Messaging allows short text messages to be sent and received on a mobile phone. Messages can be sent from one phone to another by addressing the message to the recipient's phone number. Messages can also usually be sent to a phone via a special email address, through the carrier's web site, or with special messaging software and a modem. (also see SMS)\nTweet - To send a message no bigger than 140 characters using Twitter\nWeb 1.0, 2.0, and 3.0 – Web 1.0 is one-way broadcasting, meaning only the owner of the site can publish information. Web 2.0 signifies a conversation between the original author of the content and all those who can comment or participate. Web 3.0 is not clearly defined yet, but the general consensus says that Web 3.0 is about openness and about being available from all devices and from all places. The site ReadWriteWeb explains the concept in detail. Head on over there if you’d like to know more.\nWidget – On the web, a widget is a small piece of code that can be placed anywhere on a website resulting in a unique piece of information viewable by the web visitor. For example, I installed a “tag cloud” widget on the left side of this blog.\nViral – When a blog post, video, picture, or other piece of online content is spread by Internet users to many other users. Learn more about viral-ness by reading about Examples of Viral Marketing\n\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Younger generation\n texting is main form of communication\n use email only to communicate with older generations, teachers\n many online video games are closely tied with social media - can create teams with other people online who may/may not know\n Kerry and Mike\n\n Families\n grandparents can connect with grandchildren who don’t live near them\n parents connect with kids via text\n can share photos with family members who can’t attend events\n Laura & Michael\n\n Corporations\n updates on new products\n offer stockholders meetings online\n inexpensive way to make advertising go viral\n Qashqai\n\n Non-Profit Organizations\n updates on events\n fund-raising\n keep donors current\n \n Schools/Universities\n Gathering and sharing information\n Broadcasting events - Whitworth basketball team\n reaching out to future students and alumni\n highlighting student achievements\n Trinity Visual Communications degree\n
  • Recently, LifeWay Research put out two reports about how churches use technology. The first covers how churches use the web and the second covers how churches use social media.\n 47% of churches actively use Facebook.\n 20% of churches use social media tools included in church management software.\n 40% of churches don’t use any social media tools.\n Bigger churches are more likely to use Facebook: 81% of churches with 500 people or more use Facebook, compared to 27% of churches with fewer than 50 people.\n 78% of churches have a website.\n Less than half of those churches use their site for interactive purposes (prayer requests, event registration, streamlining church processes).\n 15% of churches update their site more than once a week.\n 40% update it once a week.\n 42% update it once a month or less.\n 7% update it once a year.\nLimited staff time (46%), limited financial resources (41%), limited volunteer time (39%) and lack of interest or demand (35%) keep churches from providing more online content and services.\n\n"Biblical community requires feet and faces, not only retweets and fan pages," cautions Lifeway Research Director, Scott McConnell. "But clearly social networking is a helpful tool to build and maintain community."\n\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n Facebook, YouTube, Twitter, MySpace, Flickr, LinkedIn, Meetup\n - access to a global community\n - connect to all areas of a person’s world - family, work, hobbies\n - active two-way participation on these sites\n \n Internal Networks\n Ning, The City, JomSocial\n - more focused\n - often closed, can only participate by invitation\n \n Website Focused\n Blogs, Podcasts, Live Streaming\n - dynamic, interactive ways to communicate\n - often focuses on issues that tend to draw emotion\n - more personal, transparent, authentic\n - interaction is organic, less control, more authenticity\n \n News / Announcements\n Email blasts, Twitter, SMS / Texting\n - targeted\n - controlled\n - primarily for pushing information\nTwitter is often used for pushing information, however I have a personal story about how Twitter connected me to a community of people that I would not normally have a two-way relationship with.\n- Working on UW website\n- can’t open or edit pages on Admin side (fatal error) - public side looks fine\n- Googled the error message - get wide array of possible problems and solutions, including complete failure of database\n- because it is a protected University site, I don’t have access to tweak the database\n- I emailed other designer/developer friends - one reponds that he will look at the issue when he gets home from traveling in two days\n- place a note of frustration on Twitter, #Joomla, #db error\n- get 3 @responses immediately, two from Europe\n- sent detailed email with offer to pay if one of them can help me fix the issue, also asked for qualifications\n- a seasoned developer from Poland sent me the detailed info to share with the University database manager\n- sent info to db manager, and within 20 minutes the problem was fixed\n- developer from Poland wouldn’t accept and $$ - said this is what social media is all about. Told me to contact him again if I have any other issues.\n
  • External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  • External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  • External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  • External Networks\n- easiest way to connect with community around you\n- many people are already active in at least one external network\n- structure is already in place\n- opens up access to all aspects of people’s lives\n
  • Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  • Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  • Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  • Internal Networks\n- can control who has access to join\n- control over content\n- encourages relationships between members\n- a safe place for people to share struggles\n
  • Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  • Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  • Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  • Website Focused\n- an extension of basic information that is on the website\n- an interactive way to share the personality of the congregation/pastor\n- engages people on an emotional level\n- requires authenticity, which people relate to\n
  • - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  • - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  • - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  • - easy way to drive people to your site, which then provides detailed information\n- people won’t go to your site because of an email, if you don’t provide them links\n- once they get to your site, make sure it is set up so that they will want to dig around it and discover more about the church\n- if they like what they see at the site, they are more likely to contact you or arrive at your door on Sunday morning\n
  • Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  • Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  • Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  • Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  • Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  • Youth Focused\n- this is where the youth are. If you want to connect with them and enter their world, social media is where you need to be.\n- In the June 20 Lancaster Sunday News a story was published about Amish youth who are on Facebook. Their culture stays away from technology, including phones, but in recent years have allowed cell phones to be used in emergencies. It is through the smart phones that the youth are connecting to the social media world. The elders in the community consider this behavior as part of their Rumspringa, when youth are allowed to explore the outside world before they make a commitment to be part of the Amish community. Even so, there is concern about how this trend will change the lifestyle and community of the Amish.\n\nMission Focused\n- people want to give / support missions, but they need to be emotionally involved.\n- connect with social organizations you support through SM - \n- Social Media is a great platform for telling stories/personally connecting donors with doers\n- Blog about a church mission trip - begin before the trip; introduce people going on trip; tell about where you’re going, what you want to accomplish; put “wish” list of items you need for trip - have people “follow” your blog\n- Blog during the trip - have each person tell their story; post photos and video; create interaction between participants and sponsors\n\nEvangelism\n- Social Media is a great platform for sharing the gospel. It is a safe place for both the person telling the story and the one hearing the story.\n- If you are genuine and not trying to prosteltize, SM can make the seeker feel comfortable, and get to know you before they walk through the church doors\n- It is the beginning of building a personal relationship.\n- Widgets that provide daily scripture, devotions, Bible studies\n\nEvents\n- promote events through email; twitter; facebook pages\n- post stories on a blog afterwards about the event, along with pictures - make people want to attend the next event\n- have people RSVP through an event notification site - EventBrite, evite, FB events\n\nIssues You Support or are Passionate about\n- blog about them - open up conversation, even if it doesn’t support what your view\n- opening conversation makes people feel heard, and more comfortable with you\n- if writing about a controversial subject, only print information that you can back with documented facts\n- anyone can google and learn the facts\n- if you aren’t using facts, it tarnishes your reputation, and puts the church in a bad light\n- follow organizations you support - spread information about their events, etc.\n- if you are holding an event in support of a particular issue, have the organization of that issue place the information about your event on their website, FB, and Twitter\n- Tweet or podcast during events to keep people current on what is going on. It makes you relevent if you can be immediate on sharing information - especially if people can’t attend the event but will follow you online\n\nCreate Community\n- invite people to friend you on FB, or link to you on LinkedIn\n- invitations make people feel wanted and welcome - it also makes them pay more attention to you and your posts\n- use Social Media to introduce people to others who share a common interest\n
  • \n
  • \n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Pastor needs to buy in/champion the cause\n Social Media needs to be intentional\n Know your audience and target them\n People respond better to personal conversation than to institutional notes\n Need to "let go" - be open to conversation\n Use common language\n Make no assumptions\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Communication\n it’s easy\n it’s ubiquitous\n it’s varied\n it’s viral\n Connection\n create a conversation\n contribute\n collaborate\n Call to Action\n can’t be passive\n go\n give\n pray\n mobilize\n
  • Church buildings are tools. So are Social Media.\n Church, by definition is about community and relationships, so is Social Media.\n
  • \n
  • Social media and the church

    1. 1. Social Media for Churches Heidi Francis Donna Hoppestad
    2. 2. What is Social Media?
    3. 3. What is Social Media?•Social interaction
    4. 4. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques
    5. 5. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive
    6. 6. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy
    7. 7. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy•Engage in multi-directional conversations
    8. 8. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy•Engage in multi-directional conversations•Generate content and engage in peer-to-peer conversations
    9. 9. What is Social Media?•Social interaction•Use highly accessible and scalable communication techniques•Interactive•Utilizing a Web 2.0 philosophy•Engage in multi-directional conversations•Generate content and engage in peer-to-peer conversations•Create or co-create value
    10. 10. Social Networking
    11. 11. Social Networking•Building online communities
    12. 12. Social Networking•Building online communities•Contact, Share, Join, Promote
    13. 13. Social Networking•Building online communities•Contact, Share, Join, Promote•Social Networking. . . Its the way the 21st century communicates today.
    14. 14. Types of Social Media
    15. 15. Types of Social Media• Social Networks
    16. 16. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial
    17. 17. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging
    18. 18. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous
    19. 19. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative
    20. 20. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy
    21. 21. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media
    22. 22. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    23. 23. Types of Social Media• Social Networks Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    24. 24. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    25. 25. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    26. 26. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    27. 27. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    28. 28. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging WordPress, TypePad, Blogger, Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    29. 29. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous• Creative Flickr, Etsy• Media blip.fm, goodreads
    30. 30. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Flickr, Etsy• Media blip.fm, goodreads
    31. 31. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy• Media blip.fm, goodreads
    32. 32. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy • Location• Media blip.fm, goodreads
    33. 33. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy • Location• Media FourSquare, Gowalla, Places, blip.fm, goodreads Dopplr, TripIt
    34. 34. Types of Social Media• Social Networks • Conversations Facebook, YouTube, Plaxio, GoogleVoice, Skype, TokBox LinkedIn, Ning, e-Harmony, • Review Match.com, Meetup, The City, Yelp, Miso, OpenTable JomSocial • Productivity• Blogging Evernote, DropBox, WordPress, TypePad, Blogger, ManyMoon, Google Docs Posturous • Emails• Creative Constant Contact, MailChimp Flickr, Etsy • Location• Media FourSquare, Gowalla, Places, blip.fm, goodreads Dopplr, TripIt • Texting/SMS
    35. 35. Social Media Map
    36. 36. Social Media Terms (to begin with)Blog SMSEmail blasts Social MediaFriend Request Social NetworksInstant Messaging (IM) Text Messaging (Texting)Internal Networks TweetLive Streaming Web 1.0, 2.0, and 3.0Microblogging WidgetPodcast ViralShrink a Link
    37. 37. Who Uses Social Media
    38. 38. Who Uses Social Media• Younger generation
    39. 39. Who Uses Social Media• Younger generation
    40. 40. Who Uses Social Media • Younger generation• Families
    41. 41. Who Uses Social Media • Younger generation• Families
    42. 42. Who Uses Social Media • Younger generation• Families • Corporations
    43. 43. Who Uses Social Media • Younger generation• Families • Corporations
    44. 44. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations
    45. 45. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations
    46. 46. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations• Schools and Universities
    47. 47. Who Uses Social Media • Younger generation• Families • Corporations • Non-profit Organizations• Schools and Universities
    48. 48. Church Web & Social Media Research
    49. 49. Common Social Media used in the Church
    50. 50. Common Social Media used in the ChurchExternal Networks
    51. 51. Common Social Media used in the ChurchExternal Networks
    52. 52. Common Social Media used in the ChurchExternal NetworksInternal Networks
    53. 53. Common Social Media used in the ChurchExternal NetworksInternal Networks
    54. 54. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite Focused
    55. 55. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite Focused
    56. 56. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite FocusedNews andAnnouncements
    57. 57. Common Social Media used in the ChurchExternal NetworksInternal NetworksWebsite FocusedNews andAnnouncements
    58. 58. Social Media and the ChurchExternal Networks
    59. 59. Social Media and the ChurchExternal Networks- easiest way to connect with community around you
    60. 60. Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already active in at least one externalnetwork
    61. 61. Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already active in at least one externalnetwork- structure is already in place
    62. 62. Social Media and the ChurchExternal Networks- easiest way to connect with community around you- many people are already active in at least one externalnetwork- structure is already in place- opens up access to all aspects of people’s lives
    63. 63. Social Media and the ChurchInternal Networks
    64. 64. Social Media and the ChurchInternal Networks - can control who has access to join
    65. 65. Social Media and the ChurchInternal Networks - can control who has access to join - control over content
    66. 66. Social Media and the ChurchInternal Networks - can control who has access to join - control over content - encourages relationships between members
    67. 67. Social Media and the ChurchInternal Networks - can control who has access to join - control over content - encourages relationships between members - a safe place for people to share struggles
    68. 68. Social Media and the ChurchWebsite Focused
    69. 69. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website
    70. 70. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor
    71. 71. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor - engages people on an emotional level
    72. 72. Social Media and the ChurchWebsite Focused - an extension of basic information that is on website - an interactive way to share the personality of the congregation/pastor - engages people on an emotional level - requires authenticity, which people relate to
    73. 73. Social Media and the ChurchNews / Announcements
    74. 74. Social Media and the ChurchNews / Announcements - you target your audience and control the information
    75. 75. Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information
    76. 76. Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information - Twitter and text messaging can be used to either get to the point, or provide a teaser that makes the recipient want to discover more.
    77. 77. Social Media and the ChurchNews / Announcements - you target your audience and control the information - easy way to drive people to your site, which then provides detailed information - Twitter and text messaging can be used to either get to the point, or provide a teaser that makes the recipient want to discover more. - can use Twitter or SMS in services to get immediate feedback, prayer requests, or make the sermon interactive
    78. 78. Purpose of using in Social Media the Church
    79. 79. Purpose of using in Social Media the Church• Youth Focused
    80. 80. Purpose of using in Social Media the Church• Youth Focused• Mission Focused
    81. 81. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism
    82. 82. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism• Events
    83. 83. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism• Events• Issues You Support or are Passionate About
    84. 84. Purpose of using in Social Media the Church• Youth Focused• Mission Focused• Evangelism• Events• Issues You Support or are Passionate About• Create community
    85. 85. How to be successful with Social Media
    86. 86. How to be successful with Social Media• Pastor needs to buy in/champion the cause
    87. 87. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional
    88. 88. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them
    89. 89. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes
    90. 90. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes• Need to "let go" - be open to conversation
    91. 91. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes• Need to "let go" - be open to conversation• Use common language
    92. 92. How to be successful with Social Media• Pastor needs to buy in/champion the cause• Social Media needs to be intentional• Know your audience and target them• People respond better to personal conversation than to institutional notes• Need to "let go" - be open to conversation• Use common language• Make no assumptions
    93. 93. ROI for Social Media in the Church
    94. 94. ROI for Social Media in the Church • Communication
    95. 95. ROI for Social Media in the Church • Communication • it’s easy
    96. 96. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous
    97. 97. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied
    98. 98. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral
    99. 99. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection
    100. 100. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation
    101. 101. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute
    102. 102. ROI for Social Media in the Church • Communication • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
    103. 103. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
    104. 104. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
    105. 105. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • it’s viral • Connection • create a conversation • contribute • collaborate
    106. 106. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • Connection • create a conversation • contribute • collaborate
    107. 107. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • pray • Connection • create a conversation • contribute • collaborate
    108. 108. ROI for Social Media in the Church • Communication • Call to Action • it’s easy • can’t be passive • it’s ubiquitous • go • it’s varied • give • it’s viral • pray • Connection • mobilize • create a conversation • contribute • collaborate
    109. 109. Food for Thought• Church buildings are tools. So are Social Media.• Church, by definition is about community and relationships, so is Social Media.
    110. 110. • en.wikipedia.org/wiki/Social_media Credits• webtrends.about.com/od/web20/a/web20-glossary_2.htm• www.onlinematters.com/glossary.htm• www.bottlepr.co.uk/glossary.html• www.no2pen.com/blog/2010/01/social-media-dictionary-for-small-businesses/• www.whatissocialnetworking.com• www.honeytechblog.com• http://plus.google.com• www.churchmarketingsucks.com• www.lifeway.com• Church Social Media Policies: An Academic Paper, by Adam J Copeland• http://www.ministrybestpractices.com/• levite.wordpress.com• www.edstetzer.com• www.slideshare.com• www.visualstorynetwork.org• www.internetevangelismday.com• www.bethkanter.org• The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter, Allison Fine, Randi Zukerberg• Web-Empowered Ministry: Connecting With People through Websites, Social Media, and More, by Mark Morgan Stephenson• Church Marketing 101: Preparing Your Church for Greater Growth, by Richard Reising• The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
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