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Mark Tanner - The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers
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Mark Tanner - The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers


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Mark Tanner - Founder of China Skinny …

Mark Tanner - Founder of China Skinny

Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.

An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013

Published in: Marketing

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  • 1. Mark Tanner Founder of China Skinny
  • 2. The Rise of eCommerce & mCommerce in China; and the Opportunities for Marketers
  • 3. There are few places where China’s differences are more obvious than eCommerce & mCommerce…
  • 4. 1. Scale & Growth
  • 5. 2. Third Party Sales Platforms 2013 Q2 China B2C Online Shopping Revenue Share
  • 6. 3. Purchase Motivations China was the source of 67% of counterfeit goods seized globally between 2008 and 2010
  • 7. 3. Purchase Motivations 110 cities in China have more people than Sydney
  • 8. 4. Integration with Websites & Social Media brand 38% awareness  purchase intent 49% on company websites 85%share regularly online shopping experiences socialmedia on
  • 9. 5. Mobiles 18% of online shoppers in China shop mobile via sales grew 181% in the Q1 2013
  • 10. 6. More Chinese Try before they Buy … Online 45% of Chinese shoppers visitastore before buying online
  • 11. So what does this mean for Marketers?
  • 12. 1. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing 62% of Chinese travellers want to travel independently
  • 13. 2. Chinese Consumers Aren’t Just Looking for Information on Search Engines Advertising Revenue Q2 2013
  • 14. 3. Online Allows You to Reach the Masses 75%of China’s 280 million affluent consumers will live in‘smaller’cities by2020
  • 15. 4. And Have The Masses Reach You Searches forAustralian property increased 61% in the first5 months of2013in China
  • 16. 5. Your Money Goes Further Online Plaza 66, Shanghai: 200m² shop AU$1.08 million/year + fitout + 10-15% turnover rental ++
  • 17. 6. Authentic Brands are Thriving Online 47% of wine drinkers in China will buy wine online by 2020
  • 18. 7. Online Allows you to be Nimble Sales of facemasks grew 130% in Jan 2013