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Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
Leo Liang, The power of online videos when marketing to Chinese consumers
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Leo Liang, The power of online videos when marketing to Chinese consumers

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Leo Liang - Senior Business Development Director for Youku Tudou …

Leo Liang - Senior Business Development Director for Youku Tudou

Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.

An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013

Published in: Marketing
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Transcript

  • 1. Leo Liang Senior Business Development Director
  • 2. China-Specific Model
  • 3. Hybrid Contents Copy-Righted Contents (Purchased) User Generated Contents Original/ Professional Generated Contents
  • 4. Evolution of Video Viewing Collaborated with World Brands Bedroom Experienced & Popular Bedroom Living Bedroom Washroom Room Living Washroom Room Living Washroom Room Office MTR Office MTR Office MTR Airport Airport & before & before & before Airport Coffee Shop Coffee Shop Coffee Shop Party Party Party
  • 5. Mobile Users Are Booming Data Source: Youku Mobile Intelligence
  • 6. Phones Will Catch Up Soon
  • 7. Over 50% Advertisers Choose “TV + Online Video”
  • 8. Meeting Your Needs Hard Ads Reaching your consumers with creative formats, targeting tools and broad platforms Content Marketing In-depth promotion with great integration of your theme campaign and our rich content resources Event Marketing Multi-Screen interactive with insightful functionalities
  • 9. Collaborated with World Brands Experienced & Popular
  • 10. You will look more Attractive With

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