Ava Lawler & Alistar Nicholas - Exploring the digital marketing and social media landscape

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Ava Lawler - Managing Director of Weber Shandwick
@avalawler
Alistar Nicholas - Senior Advisor of Weber Shandwick
@alinicholas

Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world.

An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.

Published in: Marketing
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Ava Lawler & Alistar Nicholas - Exploring the digital marketing and social media landscape

  1. 1. Ava Lawler Managing Director Alistar Nicholas Senior Advisor
  2. 2. Exploring the digital marketing and social media landscape
  3. 3. How big is the opportunity in china? It’s “MEGA” huge! Over the next 8 years: China will expand from 3 to 13 megacities with populations of 1020 M people each The majority of residents will be of middle income status • By 2016, China’s Personal Purchasing Power > USA • By 2020, China > USA’s economy
  4. 4. China already garners big share of global ad spends China’s ad spend is ranked #3 in the world. Asia expected to surpass other regions in the next few years
  5. 5. Pulse of Business in China is Staggering Broad Group’s Record construction of a 30 Story building in 15 days
  6. 6. Mobile: • Largest Smartphone market globally (388M) • 75% of internet users in China access the internet via mobile devices daily Internet • Most Internet users (538MM) • More than population of EU or almost 2X USA • 10,000 new users to internet /day Source: China Internet Watch, CNNC
  7. 7. Despite the China Firewall, lots of equivalent and innovative platforms
  8. 8. Among platforms, Weibo is #1 2 competing providers (Sina Weibo and Tencent Weibo) 400+M Registered Users 100M posts / day 30M video views per day Most tier 1 cities and 70% hold college degrees Essentially the Facebook + Twitter of China
  9. 9. China loves to create content on Weibo Netizens don’t just consume, they also contribute (2 X USA average) and among highest in the world
  10. 10. Four things to remember 1. Need to use LOCAL PLATFORMS and be CULTURALLY RELEVANT; 2. ENGAGE with content creators; 3. Be STRATEGIC; 4. Don’t be afraid to ASK FOR HELP.

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