White goods & climate change UK Member of Douglas Herbison, AMDEA CBI Sectoral Exchange - Climate Change Workshop Friday 13 February 2009

About us AMDEA assists UK producers to deliver best practice, compliance and continuous improvement at every stage of the life-cycle of domestic appliances. UK trade association for manufacturers of large & small household appliances Representing 30 member companies All of the top selling brands of major white goods 80% of the industry UK member of CECED - the European trade association

About us

AMDEA assists UK producers to deliver best practice, compliance and continuous improvement at every stage of the life-cycle of domestic appliances.

UK trade association for manufacturers of large & small household appliances

Representing 30 member companies

All of the top selling brands of major white goods

80% of the industry

UK member of CECED - the European trade association

Major investment to minimise environmental impact Across Europe some £6.6 billion invested over the last 10 years. Investment in product development increased by 25%

Across Europe some £6.6 billion invested over the last 10 years.

Investment in product development increased by 25%

Significant improvements over the past 20+ years 1990 Today’s refrigerator consumes just 1/3 of the energy of a typical 1980 model Ceced/ Ö ko-Institut Refrigerator 1980 1985 1990 1995 2000 2005 kWh/year 360 330 300 250 210 118 % use of 1980 100% 92% 83% 69% 58% 33%

Today’s refrigerator consumes just 1/3 of the energy of a typical 1980 model

And yet… We are marketing more efficient appliances, but it is not enough to guarantee transformation. Cold appliance average life span is 16 years 50 year old appliances can still be found in use… Consumers see a value in old appliances as long as they still work. Running cost and environmental impacts are disregarded or not known.

We are marketing more efficient appliances, but it is not enough to guarantee transformation.

Cold appliance average life span is 16 years

50 year old appliances can still be found in use…

Consumers see a value in old appliances as long as they still work. Running cost and environmental impacts are disregarded or not known.

The stock of installed cold appliances is old Average life of product MTP

188 million appliances 10+ years still in use in Europe; 15.4 million in the UK… Large household appliances Total 633.8m 187.7m >10 years <10 years UK Europe MTP Ceced … 11.7 million of these are old refrigeration products

Savings can light up a large town Replacing 15.4 million outdated large appliances would provide savings of up to 3.6 TWh. This is equivalent to the electricity needed to power over 1,000,000 UK homes for an entire year

To ensure that consumers across Europe: replace old installed inefficient appliances choose the most efficient appliances We also call on governments to investigate market transformation instruments to complement traditional policies Industry calling for long term incentive schemes

To ensure that consumers across Europe:

replace old installed inefficient appliances

choose the most efficient appliances

We also call on governments to investigate market transformation instruments to complement traditional policies

Several possible mechanisms Tax credits for consumers (Italy) Tax credits for producers (US) Consumer rebate schemes (Spain and newly proposed $300m in USA) Buyback (Australia) Consumer awareness (UK, Hungary & Germany)

Tax credits for consumers (Italy)

Tax credits for producers (US)

Consumer rebate schemes (Spain and newly proposed $300m in USA)

Buyback (Australia)

Consumer awareness (UK, Hungary & Germany)

UK Time to Change Campaign Information web-site: www.t2c.org.uk launched 11 October 2007 Media and publicity campaign to raise public awareness. Raising consumer awareness

Information web-site: www.t2c.org.uk launched 11 October 2007

Media and publicity campaign to raise public awareness.

Prompts the public to calculate their savings. Provides general guidance on replacement & the wider eco-benefits of the latest generation of appliances. Answers common queries relating to environmental concerns. www.t2c.org.uk

Prompts the public to calculate their savings.

Provides general guidance on replacement & the wider eco-benefits of the latest generation of appliances.

Answers common queries relating to environmental concerns.

Approach Information programme centred on www.t2c.org.uk Simple tool to illustrate potential benefit of replacing old appliance with new A+ model Authoritative independent data Easy to understand Not marketing specific brands or models

Information programme centred on www.t2c.org.uk

Simple tool to illustrate potential benefit of replacing old appliance with new A+ model

Authoritative independent data

Easy to understand

Not marketing specific brands or models

Savings calculator The savings calculator is the cornerstone of the www.t2c.org.uk Keying in the age of an old appliance pulls up the cash, CO 2 and kWh savings of replacement with a new A+ models. Provides five year overview of £££ savings

The savings calculator is the cornerstone of the www.t2c.org.uk

Keying in the age of an old appliance pulls up the cash, CO 2 and

kWh savings of replacement with a new A+ models.

Provides five year overview of £££ savings

Results....show me kWh? for instant recognition….a lightbulb CO 2 ?.....1 kilo = approx. 510 litres. Balloon = 5 litres ££s we all relate to the £ in our pocket Calculates at current energy prices Energy Energy saved = 323 kWh/year Percentage saved = 54% The equivalent of leaving a light on, day and night, for 961 days (nearly 3 years) Carbon Dioxide CO 2 Co 2 saved = 173 kg/year Enough Co 2 to fill 17,680 five litre balloons Money ££s saved = £ 45.03/year Over 5 years = £ 225.15

kWh?

for instant recognition….a lightbulb

CO 2 ?.....1 kilo = approx. 510 litres.

Balloon = 5 litres

££s we all relate to the £ in our pocket Calculates at current energy prices

T2C calculator syndicated to retailers and manufacturers: Comet, Bosch and retra. Positive press stories of real families: - coverage of 2008 oldest fridge competition T2C workshop for energy advisors at Miele Experience Centre 2008 activities

T2C calculator syndicated to retailers and manufacturers:

Comet, Bosch and retra.

Positive press stories of real families:

- coverage of 2008 oldest fridge competition

T2C workshop for energy advisors at Miele Experience Centre

Contact Programme Politicians and Civil Servants Retailers (majors, multiples and independents) Energy Companies NGOs Other Associations & Stakeholders It is time for old, less energy-efficient appliances to be recycled; to be replaced with state-of-the-art models that save energy, save money and save the environment.

Politicians and Civil Servants

Retailers (majors, multiples and independents)

Energy Companies

NGOs

Other Associations & Stakeholders