Sustainable computing from perception to reality


Published on

Presented by Jay Huff, senior director, marketing, Sun Microsystems UK & Ireland - at the CBI Climate Change Summit, Tuesday 2 December 2008

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • I am very pleased to be here today at the CBI Climate Change summit to have the opportunity to talk to you about ways to reduce the carbon emissions of your IT operations. Sun have pursued a green agenda for many years, and are recognised a leaders in our industry. Our Corporate Sustainability Unit is represented on the board and works closely with Workplace Resources to ensure that eco-efficiency remains at the forefront of all that we do, from the products we design and build to how we conduct our operations. At Sun we have wide ranging initiatives from greening our datacenters (I'll talk about in a moment) to continuing to consolidate real estate while offering employees more flexible working, making the buildings we keep more efficient. Last year alone this resulted in reducing our GHG emissions (20% in the US last year and 20% globally by 2012), reducing electricity and natural gas consumption (reduced both by 7.5% last year) And our actions, such as developing a more diverse supply chain or requiring ISO 14001 certification for environmental management from our manufacturing partners, ensure that we choose suppliers whose standards and values match our own. ISO 14000 is a series of international standards on environmental management. It provides a framework for the development of an environmental management system and the supporting audit programme. However, for the purposes of this presentation I will focus on computing and how organisations can go about reducing the carbon emissions of their IT operations while delivering significant benefits back to the business.
  • Sustainable computing from perception to reality

    1. 1. Sustainable Computing from perception to reality Jay Huff, Senior Director, Marketing Sun Microsystems UK & Ireland
    2. 2. Kenneth Boulding, Economist ... “ Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist”
    3. 3. 1995 2000 2005 2010 TIME Our Vision: The Network is the Computer Internet Users <ul><li>1.5+ billion people on the Net today </li></ul><ul><li>390 gigabytes of data created every second </li></ul><ul><li>50% new data growth </li></ul>1.5 Billion Everyone and everything participates on the network
    4. 4. We need to Innovate Act Share!
    5. 5. Greening The Datacentre <ul><ul><li>In our Santa Clara campus, we achieved; </li></ul></ul><ul><ul><ul><ul><li>44% reduction in the number of servers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>88% space compression </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reduced CO2 emission by 3,227 metric tons </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reduced power requirements by 78% </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Standardised on modular 'Pod' design </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New datacentre is saving $9m per year </li></ul></ul></ul></ul><ul><ul><li>In our European Datacentre we achieved </li></ul></ul><ul><ul><ul><ul><li>50% Utility Reduction </li></ul></ul></ul></ul><ul><ul><ul><ul><li>80% Space Compression </li></ul></ul></ul></ul>
    6. 6. Greening The Datacentre - Considerations <ul><ul><li>Top down approach </li></ul></ul><ul><ul><ul><ul><li>Buy-in from the business takes time </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Move from physical servers/storage to IT service provision </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Involve Facilities after agreement of top down design </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Benchmark against peers </li></ul></ul></ul></ul><ul><ul><li>Consider/exploit modern IT techniques/technologies </li></ul></ul><ul><ul><ul><ul><li>Modular pod design – contained cooling and heat extraction </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Current generation server/storage architectures </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Virtualization technologies </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Server, storage and desktop </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Software as a Service (SAAS), Cloud computing </li></ul></ul></ul></ul>
    7. 7. Saving of £5000 per year in electricity costs Reduced costs of employee desktop computing by £20 million over 7 years and almost £200,000 in power costs per year. Companies that Invest in More Sustainable Technologies Save Money! Betfair had a 60% reduction in power and cooling for servers and storage
    8. 8. Sun’s Open Work Program for Employees > A Global, Location-Independent Program Providing Technologies, Workspaces, and Best Practices > Award from EPA: 4 th in Nation for Carbon PARTICIPATION Flex Location Workers 14,803 Participants 46% of Work Force Flexible Offices 127 Locations Worldwide BENEFITS PARTICIPATION Flex Location Workers 14,803 Participants 46% of Work Force Flexible Offices 127 Locations Worldwide BENEFITS Real Estate 6,600 Seats Saved/Avoided in FY06 = $63.9M Sun Ray - thin clients Over $24M Saved Annually No-Cost Moves & Energy Savings Business Continuity & Pandemic Response
    9. 9. Questions?