CBI low-carbon business event: Lewis Campbell (Reed Global)

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Presentation by Lewis Campbell, head of research and development, Reed Global on the theme "is being green vital to attracting talented employees?" at the CBI's third low-carbon business breakfast …

Presentation by Lewis Campbell, head of research and development, Reed Global on the theme "is being green vital to attracting talented employees?" at the CBI's third low-carbon business breakfast event. London, June 2010.

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  • 1. Is being ‘green’ vital to attracting talented employees? 3 rd Jun 2010 Lewis Campbell Head of Research & Development
  • 2. Is being ‘green’ vital to attracting talented employees?
  • 3. 41% more inclined to accept a job if company has green credentials B&C, 2007 80% of workers would prefer working for an organisation with a good environmental reputation Ipsos Mori, 2007 36% of adults would be more inclined to work for a green company Harris Interactive, 2008 Is being ‘green’ vital to attracting talented employees? Two thirds (67%) of workers would choose the green organisation REED, 2010 17% of people would not want to work for a company with good environmental credentials REED, 2010
  • 4. Is being ‘green’ vital to attracting talented employees? Four out of five graduates ‘always’ (25%) or ‘sometimes’ (55%) consider environmental credentials before applying to an organisation. REED, 2010 71% of graduates actively seek employers with CSR values that reflect their own PricewaterhouseCoopers, 2008 92% of young graduates would prefer to work for companies with good environmental practices YouGov, 2009 76% of graduates would consider leaving a firm that changed its CSR policies for the worse PricewaterhouseCoopers, 2008
  • 5. “ Perceptions of a company’s community responsibility positively influences commitment to that organisation” Centre for Business Organisations & Society, University of Bath School of Management Is being ‘green’ vital to attracting talented employees? 88% of employees feel it is ‘important’ or ‘very important’ for companies to take social and environmental governance seriously One Poll, 2008 75% of staff in the Sunday Times Best Companies 2009 believe that their company is committed to environmental issues 58% of employees think the social and environmental responsibilities of their organisation are important Ipsos Mori, 2006 30% of recruits identified their CSR stance as a reason for joining BT, 2006
  • 6. Is being ‘green’ vital to attracting talented employees? “ If there were two identical jobs, I would choose the environmentally responsible organisation, even if…” More than a third of young professionals feel that working for a caring and responsible employer is more important than salary BT, 2006 46% of people would chose the environmentally responsible organisation even if the salary was lower REED, 2010 The salary was 5% lower The salary was 10% lower The salary was more than 20% lower 28% 14% 4%
  • 7. Is being ‘green’ vital to attracting talented employees? 47% of CIPD members believe employees prefer to work for organisations with strong environmental credentials 46% of CIPD members believe external recruits would prefer to work for organisations with strong environmental credentials Labour Market Outlook Survey, CIPD 2008 78% of 198 multinational companies describe CSR (inc. environmental practices) as ‘very’ or ‘extremely’ important in recruitment and retention The Conference Board, 2006
  • 8. London School of Hygiene and Tropical Medicine (2009) secretly monitored 200,000 toilet goers across UK Petrol stations Percentage of women who washed with soap and water: Percentage of men who washed with soap and water: Is being ‘green’ vital to attracting talented employees? 32% 64% of people say they always wash their hands after using public toilets. 95%
  • 9. Accenture, 2006 Is being ‘green’ vital to attracting talented employees? REED, 2009 Employer Characteristic Priorities of Job Seekers % of Respondents Selecting Employer Characteristic Priority 1. Challenging and interesting work 60% 2. Recognises and rewards accomplishments 58% 3. Provides an opportunity for fast career growth and advancement 44% 4. Financially strong/will prosper in the long run 42% 5. People-orientated 42% Top 5 ‘organisation characteristics’ for job seekers % of respondents selecting 1. Opportunities for progression 71% 2. Opportunities for learning and development 67% 3. Good reputation 61% 4. Competitive pay and benefits 64% 5. Strong position in the market 38%
  • 10. Is being ‘green’ vital to attracting talented employees?