App Monetization4 Secrets toSuccessDuy Nguyen &Jessie, Lieu Kim Yen
GLOBAL INNOVATION FOCUSEDA GlobalMobile AdvertisingNetwork
31+ BN AD REQUESTS /MONTH10%SOUTHAMERICA7% NORTHAMERICA11% EUROPE33% INDIA14% MIDDLEEAST &AFRICA11% REST OF ASIA14% SEASIA...
World’s SIMPLESTApp MonetizationPlatform for Developers
1 2 3AppWrapped!Any App AppWrapperTMAPPFILEWorks withexisting app fileOne Click ToolNo Coding Needed!App withMonetization$...
More than 1500campaigns live across150 countries at anygiven time
Smart FeaturePhonesSmart FeaturePhonesTHE ONLY AD NETWORK WITH APPAND WAP INVENTORY ACROSSTabletsTabletsSmart PhonesSmart ...
LAUNCH AD:Featured before App startsLAUNCH AD:Featured before App startsEXIT AD:Featured on exiting the AppEXIT AD:Feature...
Monetize with AppWrapperTM20,000+ APPS
Developer Partners (Global)
Developer Partners (Vietnam)
Advertiser Partners
App Monetization4 Secrets toSuccess
CREATE“HYBRID” MODEL1
PAID:In-AppPaymentFREE:Ads basedrevenue
PAID:In-AppPaymentFREE:Ads basedrevenueCombineFree and Paid Models
AdsMONETIZE USERS WITH BOTHAPPROACHESMONETIZE USERS WITH BOTHAPPROACHESAppUser ChoiceUser downloads AppPayAdvertisingMicro...
USE POWERFULAD FORMATS2
COVER PAGE BACK PAGE
ANYAPPRICH MEDIA FORMAT+RIGHT PLACEMENTLAUNCH AD EXIT AD
AD MEDIATIONCHOICE + CONTROL3
HIGH FILLBUTLOW eCPMREGULAR MEDIATIONTAKES AWAY MONEY60% share 60% share€ 100€ 60 € 36
OWN AD SALESDirect Ad Sales Team1CHOOSE NETWORKSSetup & get paid directly by AdNetworks of your choice2REST OF NETWORKSAgg...
MAXIMIZEDISTRIBUTION4
OTHER APP STORES
OEM DEALS
SummaryCREATE “HYBRID” MODELSUSE POWERFUL AD FORMATS1234AD MEDIATION : CHOICE + CONTROLMAXIMIZE DISTRIBUTION
Awards & RecognitionWe have been awarded:•Media Company of the Year 2012- MMASmarties•Red Herring Top 100 - Asia•Fastrack ...
Duy NguyenBusiness Directorduy.n@vserv.mobiJessie, Lieu Kim YenSr. Manager Business Developmentyen.l@vserv.mobi
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[Vietnam Mobile Day 2013] - App monetization - 4 Secrets to success

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Diễn giả: Jessie, Liễu Kim Yến
Đơn vị: Vserv.mobi

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[Vietnam Mobile Day 2013] - App monetization - 4 Secrets to success

  1. 1. App Monetization4 Secrets toSuccessDuy Nguyen &Jessie, Lieu Kim Yen
  2. 2. GLOBAL INNOVATION FOCUSEDA GlobalMobile AdvertisingNetwork
  3. 3. 31+ BN AD REQUESTS /MONTH10%SOUTHAMERICA7% NORTHAMERICA11% EUROPE33% INDIA14% MIDDLEEAST &AFRICA11% REST OF ASIA14% SEASIAGLOBAL AUDIENCE
  4. 4. World’s SIMPLESTApp MonetizationPlatform for Developers
  5. 5. 1 2 3AppWrapped!Any App AppWrapperTMAPPFILEWorks withexisting app fileOne Click ToolNo Coding Needed!App withMonetization$ONE CLICK, Zero Coding!
  6. 6. More than 1500campaigns live across150 countries at anygiven time
  7. 7. Smart FeaturePhonesSmart FeaturePhonesTHE ONLY AD NETWORK WITH APPAND WAP INVENTORY ACROSSTabletsTabletsSmart PhonesSmart Phones
  8. 8. LAUNCH AD:Featured before App startsLAUNCH AD:Featured before App startsEXIT AD:Featured on exiting the AppEXIT AD:Featured on exiting the AppPREMIUM AD UNITS
  9. 9. Monetize with AppWrapperTM20,000+ APPS
  10. 10. Developer Partners (Global)
  11. 11. Developer Partners (Vietnam)
  12. 12. Advertiser Partners
  13. 13. App Monetization4 Secrets toSuccess
  14. 14. CREATE“HYBRID” MODEL1
  15. 15. PAID:In-AppPaymentFREE:Ads basedrevenue
  16. 16. PAID:In-AppPaymentFREE:Ads basedrevenueCombineFree and Paid Models
  17. 17. AdsMONETIZE USERS WITH BOTHAPPROACHESMONETIZE USERS WITH BOTHAPPROACHESAppUser ChoiceUser downloads AppPayAdvertisingMicro Transactions:Try & Buy / Subscriptions /Pay per Play~10-20%
  18. 18. USE POWERFULAD FORMATS2
  19. 19. COVER PAGE BACK PAGE
  20. 20. ANYAPPRICH MEDIA FORMAT+RIGHT PLACEMENTLAUNCH AD EXIT AD
  21. 21. AD MEDIATIONCHOICE + CONTROL3
  22. 22. HIGH FILLBUTLOW eCPMREGULAR MEDIATIONTAKES AWAY MONEY60% share 60% share€ 100€ 60 € 36
  23. 23. OWN AD SALESDirect Ad Sales Team1CHOOSE NETWORKSSetup & get paid directly by AdNetworks of your choice2REST OF NETWORKSAggregation of long tail Ad Networks3HOUSE ADSLeverage your user base to promoteyour new apps4eCPMHIGH FILL+HIGH eCPM
  24. 24. MAXIMIZEDISTRIBUTION4
  25. 25. OTHER APP STORES
  26. 26. OEM DEALS
  27. 27. SummaryCREATE “HYBRID” MODELSUSE POWERFUL AD FORMATS1234AD MEDIATION : CHOICE + CONTROLMAXIMIZE DISTRIBUTION
  28. 28. Awards & RecognitionWe have been awarded:•Media Company of the Year 2012- MMASmarties•Red Herring Top 100 - Asia•Fastrack Top 20 Startup – Techcircle•Fastest Growing Company in the Portfolio –IDG VenturesOur CEO has been recognized:•Mobile Professional of the Year - Mobbys•#22 on India’s First Digital Power 100 – Impact•WAT Award – Mobile Entrepreneur of the Year
  29. 29. Duy NguyenBusiness Directorduy.n@vserv.mobiJessie, Lieu Kim YenSr. Manager Business Developmentyen.l@vserv.mobi

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