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[Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad
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[Vietnam Mobile Day 2014] The new mobile marketing channel: Social Wifi Marketing - Đỗ Việt Tuấn - Phó Giám Đốc - Light Bulb Ad

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Transcript

  • 1. Content 1. Social Wifi 2. SoLoMo 3. Our system
  • 2. People access into Wifi Signal Login and share about brands message from his/her owned Social Network Acc. Redirect into brand’s m.site Special offer, promotions, ...
  • 3. Who Use Social Wifi? Social Wifi is the perfect solution for any business looking to offer a secure Internet service to its customers in a user-friendly manner, while collecting valuable marketing data for future promotional retargeting campaigns. Types of businesses using Social WiFi: Restaurants Conferences Health Care Movie Theatres Hospitality Schools Media Outlets Casinos Hotels Airports Municipalities Beach Clubs Public Areas Retail Stores Banks Museums +
  • 4. presents Three step interaction with end users
  • 5. SoLoMo Interaction – Step 1 Connect to WiFi see Splash Ad or Landing Page Shared Screen AD Full Screen Ad Rich Media Ad
  • 6. SoLoMo Interaction – Step 2 Interaction with Brand message, people are willing to spend 30s for this step. Brand can make a quizz or game page instead.
  • 7. SoLoMo Interaction – Step 3 Sharing brand message on Facebook Timeline, Like your Fanpage.
  • 8. Social Network Viral Brand message, which can move the community, will be delivered virally as an EARNED media.
  • 9. User Database
  • 10. Powerful System Real-time tracking system. We provide account for advertisers to track the result of campaign. See the performance, analyse, and change the campaign real time, change location of Ad Combine 6 advertising methods to generate the desired results with the transparent systems.
  • 11. Role of Social Wifi inDigital Marketing
  • 12. THANK YOU! Light Bulb Ad, JSC Address: 860/60X/57 Xo Viet Nghe Tinh St, Ward 25 , Binh Thanh District., HCMC, Vietnam Phone: (08) 35117772 - 35117584 |Fax: (08) 35117586 Mobile: +84 994 603 675 www.lightbulbad.com