[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.

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Diễn giả: Nguyễn Việt Anh
Đơn vị: Opera

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[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.

  1. 1. New era of mobile advertising
  2. 2. 1990s 1985 1990s 2000 2007 2013Pre-Digital Internet Web browser Mobile Browser iPhone Mobile adspend(Digital Advertising spend $20B) exceeds $10B
  3. 3. Mobile & Tabletfast becomingplatform ofchoiceExplodingmobile datausage drivenby videoNext billioncoming onlinewill be mobilefirst3rd partyapplicationdownloads areboomingMobileadvertising istaking offLessfragmentationof mobile OSThe digital world is reorganizing aroundmobile
  4. 4. Mobile Advertising MarketGlobal Ad spend projected to reach $11.4B in 2013400% projected growth (2011-2016)Mobile display advertising will dominate mobile searchEmerging markets are key growth drivers : Asia Pacific, LatAm, and CISGartner, January 2013
  5. 5. Opera Mediaworks delivered more than US$400million of revenue to mobile publishers in 2012.
  6. 6. A Few Our Marquee Publisher Customers …20 of the top 25 Media Companies around the World
  7. 7. Some of Our Marquee Advertisers …70 of the top 100 AdAge Advertisers in the U.S.
  8. 8. Q1 2013
  9. 9. iOS outperform all other device platforms in terms ofmonetization, with the highest average eCPM andgreatest percentage of publisher revenue.
  10. 10. Music, Video & Media remains #1 category forimpression volume, now the leader in revenuegeneration
  11. 11. Majority of ad requests and impression volume is fromUSA, but India and Indonesia gradually gaining
  12. 12. Our Ecosystem
  13. 13. Our Ecosystem
  14. 14. Our Ecosystem
  15. 15. Our Ecosystem
  16. 16. Our Ecosystem
  17. 17. Our Ecosystem…  
  18. 18. Our Ecosystem…  
  19. 19. Our Ecosystem…  
  20. 20. Our Ecosystem…  
  21. 21. Our Ecosystem
  22. 22. vConsumerPackaged GoodsvFinancevRetailvB2BvLifestylePublishersAdvertisers
  23. 23. Our Newest Offering…
  24. 24. Synergy with OperaProducts & Services
  25. 25. The largest independent Mobile App StoreOpera Mobile Store
  26. 26. Reaching millions of Vietnamese mobile users
  27. 27. Opera Audience Network•  Behavioral and contextual targeting•  200M+ users
  28. 28. Opera Commerce•  Enable frictionless commerce foradvertisers•  Increase advertisers ROI
  29. 29. Our Competitive Advantages• A complete ecosystem (SSP, DSP, Exchange, Analytics, Data,Forecasting)• Unduplicated Reach for Advertisers• Truly global business
  30. 30. Thank you for listening!

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