[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.

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Diễn giả: Nguyễn Việt Anh …

Diễn giả: Nguyễn Việt Anh
Đơn vị: Opera

More in: Business , Technology
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  • 1. New era of mobile advertising
  • 2. 1990s 1985 1990s 2000 2007 2013Pre-Digital Internet Web browser Mobile Browser iPhone Mobile adspend(Digital Advertising spend $20B) exceeds $10B
  • 3. Mobile & Tabletfast becomingplatform ofchoiceExplodingmobile datausage drivenby videoNext billioncoming onlinewill be mobilefirst3rd partyapplicationdownloads areboomingMobileadvertising istaking offLessfragmentationof mobile OSThe digital world is reorganizing aroundmobile
  • 4. Mobile Advertising MarketGlobal Ad spend projected to reach $11.4B in 2013400% projected growth (2011-2016)Mobile display advertising will dominate mobile searchEmerging markets are key growth drivers : Asia Pacific, LatAm, and CISGartner, January 2013
  • 5. Opera Mediaworks delivered more than US$400million of revenue to mobile publishers in 2012.
  • 6. A Few Our Marquee Publisher Customers …20 of the top 25 Media Companies around the World
  • 7. Some of Our Marquee Advertisers …70 of the top 100 AdAge Advertisers in the U.S.
  • 8. Q1 2013
  • 9. iOS outperform all other device platforms in terms ofmonetization, with the highest average eCPM andgreatest percentage of publisher revenue.
  • 10. Music, Video & Media remains #1 category forimpression volume, now the leader in revenuegeneration
  • 11. Majority of ad requests and impression volume is fromUSA, but India and Indonesia gradually gaining
  • 12. Our Ecosystem
  • 13. Our Ecosystem
  • 14. Our Ecosystem
  • 15. Our Ecosystem
  • 16. Our Ecosystem
  • 17. Our Ecosystem…  
  • 18. Our Ecosystem…  
  • 19. Our Ecosystem…  
  • 20. Our Ecosystem…  
  • 21. Our Ecosystem
  • 22. vConsumerPackaged GoodsvFinancevRetailvB2BvLifestylePublishersAdvertisers
  • 23. Our Newest Offering…
  • 24. Synergy with OperaProducts & Services
  • 25. The largest independent Mobile App StoreOpera Mobile Store
  • 26. Reaching millions of Vietnamese mobile users
  • 27. Opera Audience Network•  Behavioral and contextual targeting•  200M+ users
  • 28. Opera Commerce•  Enable frictionless commerce foradvertisers•  Increase advertisers ROI
  • 29. Our Competitive Advantages• A complete ecosystem (SSP, DSP, Exchange, Analytics, Data,Forecasting)• Unduplicated Reach for Advertisers• Truly global business
  • 30. Thank you for listening!