[Vietnam Mobile Day 2013] - Mobile marketing và mobile ad networks.
New era of mobile advertising
1990s 1985 1990s 2000 2007 2013Pre-Digital Internet Web browser Mobile Browser iPhone Mobile adspend(Digital Advertising spend $20B) exceeds $10B
Mobile & Tabletfast becomingplatform ofchoiceExplodingmobile datausage drivenby videoNext billioncoming onlinewill be mobilefirst3rd partyapplicationdownloads areboomingMobileadvertising istaking offLessfragmentationof mobile OSThe digital world is reorganizing aroundmobile
Mobile Advertising MarketGlobal Ad spend projected to reach $11.4B in 2013400% projected growth (2011-2016)Mobile display advertising will dominate mobile searchEmerging markets are key growth drivers : Asia Pacific, LatAm, and CISGartner, January 2013
Opera Mediaworks delivered more than US$400million of revenue to mobile publishers in 2012.
A Few Our Marquee Publisher Customers …20 of the top 25 Media Companies around the World
Some of Our Marquee Advertisers …70 of the top 100 AdAge Advertisers in the U.S.