[Mobile Monday T7] - 4 Secrets to successful app Monetization
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[Mobile Monday T7] - 4 Secrets to successful app Monetization

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Diễn giả: David Yin - General Manager của Vserv

Diễn giả: David Yin - General Manager của Vserv

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[Mobile Monday T7] - 4 Secrets to successful app Monetization [Mobile Monday T7] - 4 Secrets to successful app Monetization Presentation Transcript

  • App Monetization 4 Secrets to Success David Yin
  • GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
  • 31+ BN AD REQUESTS / MONTH 10% SOUTH AMERICA 7% NORTH AMERICA 11% EUROPE 33% INDIA 14% MIDDLE EAST & AFRICA 11% REST OF ASIA 14% SE ASIA GLOBAL AUDIENCE
  • World’s SIMPLEST App Monetization Platform for Developers
  • 1 2 3 AppWrapped!Any App AppWrapperTM APP FILE Works with existing app file One Click Tool No Coding Needed! App with Monetization $ ONE CLICK, Zero Coding! 
  • More than 1500 campaigns live across 150 countries at any given time
  • Smart Feature Phones Smart Feature Phones THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS TabletsTablets Smart PhonesSmart Phones
  • LAUNCH AD: Featured before App starts LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App EXIT AD: Featured on exiting the App PREMIUM AD UNITS
  • Monetize with AppWrapperTM 20,000+ APPS
  • Developer Partners (Global)
  • Developer Partners (Vietnam)
  • Advertiser Partners
  • App Monetization 4 Secrets to Success
  • CREATE “HYBRID” MODEL 1
  • PAID: In-App Payment FREE: Ads based revenue
  • PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
  • Ads MONETIZE USERS WITH BOTH APPROACHES MONETIZE USERS WITH BOTH APPROACHES App User Choice User downloads App Pay Advertising Micro Transactions: Try & Buy / Subscriptions / Pay per Play ~10-20%
  • USE POWERFUL AD FORMATS 2
  • COVER PAGE BACK PAGE
  • ANY APP RICH MEDIA FORMAT + RIGHT PLACEMENTLAUNCH AD EXIT AD
  • AD MEDIATION CHOICE + CONTROL 3
  • HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share € 100 € 60 € 36
  • OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPM HIGH FILL + HIGH eCPM
  • MAXIMIZE DISTRIBUTION 4
  • OTHER APP STORES
  • OEM DEALS
  • Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
  • Awards & Recognition We have been awarded: •Media Company of the Year 2012- MMA Smarties •Red Herring Top 100 - Asia •Fastrack Top 20 Startup – Techcircle •Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: •Mobile Professional of the Year - Mobbys •#22 on India’s First Digital Power 100 – Impact •WAT Award – Mobile Entrepreneur of the Year
  • David Yin General Manager david.y@vserv.mobi