App Monetization
4 Secrets to
Success
David Yin
GLOBAL INNOVATION FOCUSED
A Global
Mobile Advertising
Network
31+ BN AD REQUESTS /
MONTH
10%
SOUTH
AMERICA
7% NORTH
AMERICA
11% EUROPE
33% INDIA
14% MIDDLE
EAST &
AFRICA
11% REST OF AS...
World’s SIMPLEST
App Monetization
Platform for Developers
1 2 3
AppWrapped!Any App AppWrapperTM
APP
FILE
Works with
existing app file
One Click Tool
No Coding Needed!
App with
Mone...
More than 1500
campaigns live across
150 countries at any
given time
Smart Feature
Phones
Smart Feature
Phones
THE ONLY AD NETWORK WITH APP
AND WAP INVENTORY ACROSS
TabletsTablets
Smart Phone...
LAUNCH AD:
Featured before App starts
LAUNCH AD:
Featured before App starts
EXIT AD:
Featured on exiting the App
EXIT AD:
...
Monetize with AppWrapperTM
20,000+ APPS
Developer Partners (Global)
Developer Partners (Vietnam)
Advertiser Partners
App Monetization
4 Secrets to
Success
CREATE
“HYBRID” MODEL
1
PAID:
In-App
Payment
FREE:
Ads based
revenue
PAID:
In-App
Payment
FREE:
Ads based
revenue
Combine
Free and Paid Models
Ads
MONETIZE USERS WITH BOTH
APPROACHES
MONETIZE USERS WITH BOTH
APPROACHES
App
User Choice
User downloads App
Pay
Adverti...
USE POWERFUL
AD FORMATS
2
COVER PAGE BACK PAGE
ANY
APP
RICH MEDIA FORMAT
+
RIGHT PLACEMENTLAUNCH AD EXIT AD
AD MEDIATION
CHOICE + CONTROL
3
HIGH FILL
BUT
LOW eCPM
REGULAR MEDIATION
TAKES AWAY MONEY
60% share 60% share
€ 100
€ 60 € 36
OWN AD SALES
Direct Ad Sales Team
1
CHOOSE NETWORKS
Setup & get paid directly by Ad
Networks of your choice
2
REST OF NETW...
MAXIMIZE
DISTRIBUTION
4
OTHER APP STORES
OEM DEALS
Summary
CREATE “HYBRID” MODELS
USE POWERFUL AD FORMATS
1
2
3
4
AD MEDIATION : CHOICE + CONTROL
MAXIMIZE DISTRIBUTION
Awards & Recognition
We have been awarded:
•Media Company of the Year 2012- MMA
Smarties
•Red Herring Top 100 - Asia
•Fast...
David Yin
General Manager
david.y@vserv.mobi
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[Mobile Monday T7] - 4 Secrets to successful app Monetization

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Diễn giả: David Yin - General Manager của Vserv

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[Mobile Monday T7] - 4 Secrets to successful app Monetization

  1. 1. App Monetization 4 Secrets to Success David Yin
  2. 2. GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
  3. 3. 31+ BN AD REQUESTS / MONTH 10% SOUTH AMERICA 7% NORTH AMERICA 11% EUROPE 33% INDIA 14% MIDDLE EAST & AFRICA 11% REST OF ASIA 14% SE ASIA GLOBAL AUDIENCE
  4. 4. World’s SIMPLEST App Monetization Platform for Developers
  5. 5. 1 2 3 AppWrapped!Any App AppWrapperTM APP FILE Works with existing app file One Click Tool No Coding Needed! App with Monetization $ ONE CLICK, Zero Coding! 
  6. 6. More than 1500 campaigns live across 150 countries at any given time
  7. 7. Smart Feature Phones Smart Feature Phones THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS TabletsTablets Smart PhonesSmart Phones
  8. 8. LAUNCH AD: Featured before App starts LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App EXIT AD: Featured on exiting the App PREMIUM AD UNITS
  9. 9. Monetize with AppWrapperTM 20,000+ APPS
  10. 10. Developer Partners (Global)
  11. 11. Developer Partners (Vietnam)
  12. 12. Advertiser Partners
  13. 13. App Monetization 4 Secrets to Success
  14. 14. CREATE “HYBRID” MODEL 1
  15. 15. PAID: In-App Payment FREE: Ads based revenue
  16. 16. PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
  17. 17. Ads MONETIZE USERS WITH BOTH APPROACHES MONETIZE USERS WITH BOTH APPROACHES App User Choice User downloads App Pay Advertising Micro Transactions: Try & Buy / Subscriptions / Pay per Play ~10-20%
  18. 18. USE POWERFUL AD FORMATS 2
  19. 19. COVER PAGE BACK PAGE
  20. 20. ANY APP RICH MEDIA FORMAT + RIGHT PLACEMENTLAUNCH AD EXIT AD
  21. 21. AD MEDIATION CHOICE + CONTROL 3
  22. 22. HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share € 100 € 60 € 36
  23. 23. OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCPM HIGH FILL + HIGH eCPM
  24. 24. MAXIMIZE DISTRIBUTION 4
  25. 25. OTHER APP STORES
  26. 26. OEM DEALS
  27. 27. Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
  28. 28. Awards & Recognition We have been awarded: •Media Company of the Year 2012- MMA Smarties •Red Herring Top 100 - Asia •Fastrack Top 20 Startup – Techcircle •Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: •Mobile Professional of the Year - Mobbys •#22 on India’s First Digital Power 100 – Impact •WAT Award – Mobile Entrepreneur of the Year
  29. 29. David Yin General Manager david.y@vserv.mobi

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