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Magento 20110406

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  • According to Google Trends, the term “Magento” is now Googled more than the word “eCommerce.”
  • Control: from merchandising to promotions and more Design flexibility: Easily to customize each part of the site, different product page design… Modularity: allows user to add new features easily
  • Transcript

    • 1. Ecommerce & Magento Overview Online Service Solution Property of OSS; not authorized for distribution. - CONFIDENTIAL -
    • 2. Agenda
      • Ecommerce Overview
      • Introducing Magento
      • Working with Magento
      • Career at OSS
      09/27/11
    • 3. PART I ECOMMERCE OVERVIEW
      • Mr. Ngô Văn Trung
      • OSS Founder & CEO
      09/27/11
    • 4.
      • Quick Overiew on Ecommerce
      • Ecommerce in Vietnam
      09/27/11
    • 5. What is Ecommerce?
      • Ecommerce is enabling or achieving your business
      • objectives by using information technology to enhance or
      • transform your business processes.
      09/27/11
    • 6. Ecommerce
      • Business to business (B2B)
        • Automating Supply
        • Increasing Business Efficiency
        • Example: http://www.alibaba.com/
      • Business to Consumer (B2C)
        • Retail Sales
        • Customer Support
        • Example: http://www.amazon.com
      • Consumer to Consumer (C2C)
        • Online Auctions
        • Example: http://www.ebay.com
      09/27/11
    • 7. Ecommerce
      • Ecommerce is more than just an online shop selling goods…. Businesses make huge savings by more efficient interaction with their suppliers or buyers.
      09/27/11
    • 8. Global
      • 400 million users of Internet worldwide
      • 1999 US online retail sales - US$20bn. Forrester Research
      • 2000 US online retail sales - US$30bn+ Forrester Research
      • US Online buying will reach US$6.9 trillion 2004. Forrester Research
      09/27/11
    • 9. Ecommerce in Vietnam
      • Overview
      • Disadvantage of Ecommerce in Vietnam
      • The future of Ecommerce in Vietnam
      09/27/11
    • 10. Ecommerce in Vietnam
      • In the late 1990s – 2000
      • 2006 – 2010
      • 45% businesses have own websites
      09/27/11
    • 11.
      • E-learning
      • Groupon
      • Auction
      09/27/11
    • 12.
      • Muachung.vn
      • Chodientu.vn
      • Vatgia.com
      • 5giay.vn
      09/27/11
    • 13. Disadvantage
      • Lack of payment options
      • The habit in buying and selling
      09/27/11
    • 14. The future of Ecommerce in Vietnam 09/27/11
    • 15.
      • Question?
      09/27/11
    • 16. PART II INTRODUCING MAGENTO
      • Mr. Nguyễn Đức Hòa
      • OSS Founder & Sales Manager
      09/27/11
    • 17. I want to talk about
      • Overview on Magento
      • Benefits of Magento
      • Magento Editions
      09/27/11
    • 18. Overview on Magento 09/27/11
    • 19. Overview on Magento
      • Varien
        • Founded: 2001
        • Formerly worked osCommerce
        • Now Magento Inc.
      09/27/11
    • 20. Overview on Magento
      • Development started May, 2007
      • First public beta release August, 2007
      • 1.0 version March 31 st , 2008
      09/27/11
    • 21. Overview on Magento
      • Stable Release
        • CE 1.5.0.1
        • PE 1.8.0.0
        • EE 1.9.1.1
      09/27/11
    • 22. Overview on Magento
      • 90,000+ merchants
      • 300,000+ Community Users
      • 3,500+ extensions
      • 2,5+ million downloads
      09/27/11
    • 23. Overview on Magento 09/27/11
    • 24. Overview on Magento 09/27/11
    • 25. Benefits of Magento
      • “ Magento is going to win the
      • eCommerce software war,
      • hands down. I've never seen
      • another ecommerce platform
      • well architected and
      • well designed as Magento .”
      • Jack Aboutboul, Redhat
      09/27/11
    • 26. Benefits of Magento
      • = Flexibility + Control
      09/27/11
    • 27. Benefits of Magento
      • Control every facet of store
      • Design flexibility
      • Modularity
      09/27/11
    • 28. Benefits of Magento
      • Marketing Promotions and Tools
      • SEO
      • Analytics and Reporting
      • Multiple shipping address
      • A wide range of payment options supported
      09/27/11
    • 29. Benefits of Magento
      • Shopping cart + CMS + …
      • Magento => All in ONE?
      09/27/11
    • 30. Magento Editions 09/27/11
    • 31. Magento Community
      • Free
      • Expert developers in community users
      • Extension development
      • 180+ solution providers
      09/27/11
    • 32. Magento Connect
      • 2008
      • Marketplace for Magento extensions: free & commercial
      • Install modules through Magento Connect Manager
      09/27/11
    • 33. Magento Enterprise
      • April, 2009
      • Starts at $12,990 / year
      • Best-in-class merchandising & marketing tools
      • Rich features
      • Big business
      09/27/11
    • 34. Magento Professional
      • Launched May, 2010
      • Starts at $2,995 / year
      • Dismiss some enterprise features
      • Revenue-generating features
      • Small & medium business
      09/27/11
    • 35. Enterprise Features
      • Reward Points System
        • Enhance user experience
        • Increase customer loyalty
      09/27/11
    • 36. Enterprise Features
      • Gift Certificates
      • Buy gift cards for family
      • and friends
      09/27/11
    • 37. Enterprise Features
      • Automated Email Marketing Reminders
        • Target promotions and
        • discounts to customers
        • Increase customer retention
      09/27/11
    • 38. Enterprise Features
      • Recurring Payment
      • Configure billing schedule
      • Optional trial periods prior to billing the client
      • Automated charging for subscription/continuity products
      09/27/11
    • 39. Enterprise Features
      • More: http://www.magentocommerce.com/product/features
      09/27/11
    • 40.
      • Magento Go
      09/27/11
    • 41. Magento Go?
      • Hosted, SaaS service that enables small and emerging merchants to quickly build and launch an online store.
      • No hardware, software or coding required
      09/27/11
    • 42. Magento Go
      • Customizable design
      • Unlimited product options
      • Industry leading SEO
      • Retention and Loyalty
      • Customer Engagement
      • http://www.magentocommerce.com/go/features/
      09/27/11
    • 43. Magento Go 09/27/11
    • 44. Magento Go
      • Who is Magento Go for?
      09/27/11
    • 45. 09/27/11
    • 46.
      • Question?
      09/27/11
    • 47. PART III WORKING WITH MAGENTO
      • Mr. Nguyễn Đức Thanh
      • OSS Founder & Project Manager
      09/27/11
    • 48. Working with Magento
      • Magento Architecture
      • Building Magento Module
      • Building Magento Template
    • 49. Magento Architecture
      • Package Architecture
      • MVC Architecture
      • Database Structure – EAV Model
      • Layout Structure
    • 50. Magento Architecture – Package Architecture
      • Every things are modules !!!
    • 51. Magento Architecture – Package Architecture
    • 52. Magento Architecture - MVC Architecture
    • 53. Magento Architecture - MVC Architecture
    • 54. Magento Architecture - Database Structure
      • EAV model
      Entity Attribute Value
    • 55. Magento Architecture - Database Structure
      • Sample: Entity – product, Attribute – Color, Value - Black
      Entity Attribute Value
    • 56. Magento Architecture - Layout Structure
      • Key words
      • Xml
      • Tree
      • Structural block & Content block
      root head header left content right footer top.links top.menu search footer_links catalog.leftnav cart_sidebar product.related
    • 57. Magento Architecture - Layout Structure
    • 58. Magento Architecture - Layout Structure
      • <block type=&quot;page/html&quot; name=&quot; root &quot; output=&quot;toHtml&quot; template=&quot;page/3columns.phtml&quot;>
      • <block type=&quot;page/html_header&quot; name=&quot; header &quot; as=&quot;header&quot;>
      • <block type=&quot;page/template_links&quot; name=&quot; top.links &quot; as=&quot;topLinks&quot;/>
      • <block type=&quot;core/text_list&quot; name=&quot; top.menu &quot; as=&quot;topMenu&quot; translate=&quot;label&quot; />
      • </block>
      • <block type=&quot;core/text_list&quot; name=&quot; left &quot; as=&quot;left&quot; translate=&quot;label&quot;>
      • <label>Left Column</label>
      • </block>
      • <block type=&quot;core/text_list&quot; name=&quot; content &quot; as=&quot;content&quot; translate=&quot;label&quot;>
      • <label>Main Content Area</label>
      • </block>
      • <block type=&quot;core/text_list&quot; name=&quot; right &quot; as=&quot;right&quot; translate=&quot;label&quot;>
      • <label>Right Column</label>
      • </block>
      • </block>
    • 59. Building Magento Template
    • 60. Building Magento Module
      • HOW TO BUILD A MAGENTO MODULE?
    • 61. Building Magento Module
      • Module structure
      View Controller Model
    • 62. Building Magento Module
      • Module structure
      Layout Template
    • 63. Building Magento Module
      • Module structure
      Config file Language file
    • 64. Building Magento Module
      • Files in a simple module
        • - Module name: Magestore_Hello
        • - Show the text “Hello Aiti-Aptech!” on page {webshop}/hello
        • app/etc/modules/Magestore_Hello.xml
        • app/code/local/Magestore/Hello/controllers/IndexController.php
        • app/code/local/Magestore/Hello/Block/Hello.php
        • app/code/local/Magestore/Hello/etc/config.xml
        • app/design/frontend/default/default/layout/hello.xml
        • app/design/frontend/default/default/template/hello/hello.phtml
    • 65. Building Magento Module
      • Magestore_Hello.xml - configuration file
      <? xml version =&quot;1.0&quot; ?> <config> <modules> <Magestore_Hello> <active>true</active> <codePool>local</codePool> </Magestore_Hello> </modules> </config>
    • 66. Building Magento Module
      • IndexController.php – controller file
      <?php class Magestore_Hello_IndexController extends Mage_Core_Controller_Front_Action { public function indexAction() { $this->loadLayout(); $this->renderLayout(); } }
    • 67. Building Magento Module
      • Hello.php – Block file
      <?php class Magestore_Hello_Block_Hello extends Mage_Core_Block_Template { public function getHelloText() { return $this->__(‘Hello Aiti-Aptech!’); } }
    • 68.
      • config.xml
      config.xml – module configuration file <? xml version =&quot;1.0&quot; ?>` <config> <Magestore_Hello> <modules> <version>0.1.0</version> </Magestore_Hello> </modules> <frontend> <routers> <hello> <use>standard</use> <args> <module>Magestore_Hello</module> <frontName>hello</frontName> </args> </hello> </routers> <layout> <updates> <hello> <file>hello.xml</file> </hello> </updates> </layout> </frontend> <config>
    • 69.
      • hello.xml – layout file
      <? xml version =&quot;1.0&quot; ?> <layout version=&quot;0.1.0&quot;> <hello_index_index> <reference name=&quot;content&quot;> <block type=“hello/hello&quot; name=“hello&quot; template=“hello/hello.phtml&quot; /> </reference> </hello_index_index> </layout>
    • 70. Building Magento Module
      • hello.phtml – template file
      <?php echo $this->getHelloText() ?>
    • 71. Building Magento Module
      • Building a complete module
        • General features
          • Add/ Edit/ Delete in back-end
          • Show data in front-end
        • Suggestion: using Module Creator
    • 72. Building Magento Module
      • Module Creator interface
    • 73. Building Magento Module
      • Rewrite
        • Block
        • Model
        • Helper
        • Controller
      • Events
    • 74. Building Magento Module
      • Example modules
        • Auction http:// www.magestore.com/auction.html
        • Theme Switcher http://www.magestore.com/magento-extensions/theme-switcher.html
    • 75.  
    • 76. Building Magento Module
      • Theme Switcher
        • Features
        • Auto-switch store layout based upon
        • the platforms and browsers of access devices.
        • Support 34 types of browsers.
        • Support 17 platforms.
    • 77. Building Magento Template
      • HOW TO BUILD A MAGENTO TEMPLATE?
    • 78. Building Magento Template
      • Template structure
      Theme Concept css images js layout template locale skin app
    • 79. Building Magento Template
      • Template structure
        • Layouts : XML files, define block structure
        • (module layout) , in which you decide to put
        • some box in some page as a module function.
        • Templates : phtml files, in which you do the
        • coding with xhtml and PHP.
        • Locale : language translations in .csv file
        • format.
        • Skins : css, images, javascript, where u do the
        • beautifications.
    • 80. Building Magento Template
      • Template files & folders
      Css & images Template files Layout files
    • 81. Building Magento Template
    • 82. Building Magento Template
    • 83. Building Magento Template Page Footer Top links Header Main page Pager
    • 84. Building Magento Template Catalog Product View Top Menu Category view Product List
    • 85. Building Magento Template Checkout Cart page Checkout page Cart Sidebar
    • 86. Building Magento Template
      • Using your template
        • Upload your template file into web server
        • Login into back-end of Magento site
        • Go to system/ configuration/ design
        • Fill your template name info Default field
    • 87.
    • 88.
      • Question?
      09/27/11
    • 89. PART IV CAREER AT OSS
      • Mr. Ngô Văn Trung
      • OSS Founder & CEO
      09/27/11
    • 90. About OSS
      • One of the leading providers of e-commerce services
      • Combine of open-source software with social media and mobile system .
      • We launched one year ago in 2010
      • We are a team of young people at the age of 24
      09/27/11
    • 91. Our Vision
      • Be come an international company in e-commerce area.
      09/27/11
    • 92. Our Products
      • A social ecommerce system that enables merchant to show a duplicate of their store on social networks such as Facebook.
      • A store to sell magento templates and extensions.
      09/27/11
    • 93. Career at OSS
      • PHP developer
      • HTML + CSS
      • Facebook App
      • Send your CV at:
      • Email: [email_address]
      • Phone: 04.6.295.9562
      09/27/11
    • 94.
      • Question?
      09/27/11

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