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Magento   20110406
Magento   20110406
Magento   20110406
Magento   20110406
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Magento 20110406

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  • According to Google Trends, the term “Magento” is now Googled more than the word “eCommerce.”
  • Control: from merchandising to promotions and more Design flexibility: Easily to customize each part of the site, different product page design… Modularity: allows user to add new features easily
  • Transcript

    • 1. Ecommerce & Magento Overview Online Service Solution Property of OSS; not authorized for distribution. - CONFIDENTIAL -
    • 2. Agenda <ul><li>Ecommerce Overview </li></ul><ul><li>Introducing Magento </li></ul><ul><li>Working with Magento </li></ul><ul><li>Career at OSS </li></ul>09/27/11
    • 3. PART I ECOMMERCE OVERVIEW <ul><li>Mr. Ngô Văn Trung </li></ul><ul><li>OSS Founder & CEO </li></ul>09/27/11
    • 4. <ul><li>Quick Overiew on Ecommerce </li></ul><ul><li>Ecommerce in Vietnam </li></ul>09/27/11
    • 5. What is Ecommerce? <ul><li>Ecommerce is enabling or achieving your business </li></ul><ul><li>objectives by using information technology to enhance or </li></ul><ul><li>transform your business processes. </li></ul>09/27/11
    • 6. Ecommerce <ul><li>Business to business (B2B) </li></ul><ul><ul><li>Automating Supply </li></ul></ul><ul><ul><li>Increasing Business Efficiency </li></ul></ul><ul><ul><li>Example: http://www.alibaba.com/ </li></ul></ul><ul><li>Business to Consumer (B2C) </li></ul><ul><ul><li>Retail Sales </li></ul></ul><ul><ul><li>Customer Support </li></ul></ul><ul><ul><li>Example: http://www.amazon.com </li></ul></ul><ul><li>Consumer to Consumer (C2C) </li></ul><ul><ul><li>Online Auctions </li></ul></ul><ul><ul><li>Example: http://www.ebay.com </li></ul></ul>09/27/11
    • 7. Ecommerce <ul><li>Ecommerce is more than just an online shop selling goods…. Businesses make huge savings by more efficient interaction with their suppliers or buyers. </li></ul>09/27/11
    • 8. Global <ul><li>400 million users of Internet worldwide </li></ul><ul><li>1999 US online retail sales - US$20bn. Forrester Research </li></ul><ul><li>2000 US online retail sales - US$30bn+ Forrester Research </li></ul><ul><li>US Online buying will reach US$6.9 trillion 2004. Forrester Research </li></ul>09/27/11
    • 9. Ecommerce in Vietnam <ul><li>Overview </li></ul><ul><li>Disadvantage of Ecommerce in Vietnam </li></ul><ul><li>The future of Ecommerce in Vietnam </li></ul>09/27/11
    • 10. Ecommerce in Vietnam <ul><li>In the late 1990s – 2000 </li></ul><ul><li>2006 – 2010 </li></ul><ul><li>45% businesses have own websites </li></ul>09/27/11
    • 11. <ul><li>E-learning </li></ul><ul><li>Groupon </li></ul><ul><li>Auction </li></ul>09/27/11
    • 12. <ul><li>Muachung.vn </li></ul><ul><li>Chodientu.vn </li></ul><ul><li>Vatgia.com </li></ul><ul><li>5giay.vn </li></ul>09/27/11
    • 13. Disadvantage <ul><li>Lack of payment options </li></ul><ul><li>The habit in buying and selling </li></ul>09/27/11
    • 14. The future of Ecommerce in Vietnam 09/27/11
    • 15. <ul><li>Question? </li></ul>09/27/11
    • 16. PART II INTRODUCING MAGENTO <ul><li>Mr. Nguyễn Đức Hòa </li></ul><ul><li>OSS Founder & Sales Manager </li></ul>09/27/11
    • 17. I want to talk about <ul><li>Overview on Magento </li></ul><ul><li>Benefits of Magento </li></ul><ul><li>Magento Editions </li></ul>09/27/11
    • 18. Overview on Magento 09/27/11
    • 19. Overview on Magento <ul><li>Varien </li></ul><ul><ul><li>Founded: 2001 </li></ul></ul><ul><ul><li>Formerly worked osCommerce </li></ul></ul><ul><ul><li>Now Magento Inc. </li></ul></ul>09/27/11
    • 20. Overview on Magento <ul><li>Development started May, 2007 </li></ul><ul><li>First public beta release August, 2007 </li></ul><ul><li>1.0 version March 31 st , 2008 </li></ul>09/27/11
    • 21. Overview on Magento <ul><li>Stable Release </li></ul><ul><ul><li>CE 1.5.0.1 </li></ul></ul><ul><ul><li>PE 1.8.0.0 </li></ul></ul><ul><ul><li>EE 1.9.1.1 </li></ul></ul>09/27/11
    • 22. Overview on Magento <ul><li>90,000+ merchants </li></ul><ul><li>300,000+ Community Users </li></ul><ul><li>3,500+ extensions </li></ul><ul><li>2,5+ million downloads </li></ul>09/27/11
    • 23. Overview on Magento 09/27/11
    • 24. Overview on Magento 09/27/11
    • 25. Benefits of Magento <ul><li>“ Magento is going to win the </li></ul><ul><li>eCommerce software war, </li></ul><ul><li>hands down. I've never seen </li></ul><ul><li>another ecommerce platform </li></ul><ul><li>well architected and </li></ul><ul><li>well designed as Magento .” </li></ul><ul><li> Jack Aboutboul, Redhat </li></ul>09/27/11
    • 26. Benefits of Magento <ul><li> </li></ul><ul><li>= Flexibility + Control </li></ul>09/27/11
    • 27. Benefits of Magento <ul><li>Control every facet of store </li></ul><ul><li>Design flexibility </li></ul><ul><li>Modularity </li></ul>09/27/11
    • 28. Benefits of Magento <ul><li>Marketing Promotions and Tools </li></ul><ul><li>SEO </li></ul><ul><li>Analytics and Reporting </li></ul><ul><li>Multiple shipping address </li></ul><ul><li>A wide range of payment options supported </li></ul>09/27/11
    • 29. Benefits of Magento <ul><li>Shopping cart + CMS + … </li></ul><ul><li>Magento => All in ONE? </li></ul>09/27/11
    • 30. Magento Editions 09/27/11
    • 31. Magento Community <ul><li>Free </li></ul><ul><li>Expert developers in community users </li></ul><ul><li>Extension development </li></ul><ul><li>180+ solution providers </li></ul>09/27/11
    • 32. Magento Connect <ul><li>2008 </li></ul><ul><li>Marketplace for Magento extensions: free & commercial </li></ul><ul><li>Install modules through Magento Connect Manager </li></ul>09/27/11
    • 33. Magento Enterprise <ul><li>April, 2009 </li></ul><ul><li>Starts at $12,990 / year </li></ul><ul><li>Best-in-class merchandising & marketing tools </li></ul><ul><li>Rich features </li></ul><ul><li>Big business </li></ul>09/27/11
    • 34. Magento Professional <ul><li>Launched May, 2010 </li></ul><ul><li>Starts at $2,995 / year </li></ul><ul><li>Dismiss some enterprise features </li></ul><ul><li>Revenue-generating features </li></ul><ul><li>Small & medium business </li></ul>09/27/11
    • 35. Enterprise Features <ul><li>Reward Points System </li></ul><ul><ul><li>Enhance user experience </li></ul></ul><ul><ul><li>Increase customer loyalty </li></ul></ul>09/27/11
    • 36. Enterprise Features <ul><li>Gift Certificates </li></ul><ul><li>Buy gift cards for family </li></ul><ul><li>and friends </li></ul>09/27/11
    • 37. Enterprise Features <ul><li>Automated Email Marketing Reminders </li></ul><ul><ul><li>Target promotions and </li></ul></ul><ul><ul><li>discounts to customers </li></ul></ul><ul><ul><li>Increase customer retention </li></ul></ul>09/27/11
    • 38. Enterprise Features <ul><li>Recurring Payment </li></ul><ul><li>Configure billing schedule </li></ul><ul><li>Optional trial periods prior to billing the client </li></ul><ul><li>Automated charging for subscription/continuity products </li></ul>09/27/11
    • 39. Enterprise Features <ul><li>More: http://www.magentocommerce.com/product/features </li></ul>09/27/11
    • 40. <ul><li>Magento Go </li></ul>09/27/11
    • 41. Magento Go? <ul><li>Hosted, SaaS service that enables small and emerging merchants to quickly build and launch an online store. </li></ul><ul><li>No hardware, software or coding required </li></ul>09/27/11
    • 42. Magento Go <ul><li>Customizable design </li></ul><ul><li>Unlimited product options </li></ul><ul><li>Industry leading SEO </li></ul><ul><li>Retention and Loyalty </li></ul><ul><li>Customer Engagement </li></ul><ul><li>http://www.magentocommerce.com/go/features/ </li></ul>09/27/11
    • 43. Magento Go 09/27/11
    • 44. Magento Go <ul><li>Who is Magento Go for? </li></ul>09/27/11
    • 45. 09/27/11
    • 46. <ul><li>Question? </li></ul>09/27/11
    • 47. PART III WORKING WITH MAGENTO <ul><li>Mr. Nguyễn Đức Thanh </li></ul><ul><li>OSS Founder & Project Manager </li></ul>09/27/11
    • 48. Working with Magento <ul><li>Magento Architecture </li></ul><ul><li>Building Magento Module </li></ul><ul><li>Building Magento Template </li></ul>
    • 49. Magento Architecture <ul><li>Package Architecture </li></ul><ul><li>MVC Architecture </li></ul><ul><li>Database Structure – EAV Model </li></ul><ul><li>Layout Structure </li></ul>
    • 50. Magento Architecture – Package Architecture <ul><li>Every things are modules !!! </li></ul>
    • 51. Magento Architecture – Package Architecture
    • 52. Magento Architecture - MVC Architecture
    • 53. Magento Architecture - MVC Architecture
    • 54. Magento Architecture - Database Structure <ul><li>EAV model </li></ul>Entity Attribute Value
    • 55. Magento Architecture - Database Structure <ul><li>Sample: Entity – product, Attribute – Color, Value - Black </li></ul>Entity Attribute Value
    • 56. Magento Architecture - Layout Structure <ul><li>Key words </li></ul><ul><li>Xml </li></ul><ul><li>Tree </li></ul><ul><li>Structural block & Content block </li></ul>root head header left content right footer top.links top.menu search footer_links catalog.leftnav cart_sidebar product.related
    • 57. Magento Architecture - Layout Structure
    • 58. Magento Architecture - Layout Structure <ul><li><block type=&quot;page/html&quot; name=&quot; root &quot; output=&quot;toHtml&quot; template=&quot;page/3columns.phtml&quot;> </li></ul><ul><li><block type=&quot;page/html_header&quot; name=&quot; header &quot; as=&quot;header&quot;> </li></ul><ul><li><block type=&quot;page/template_links&quot; name=&quot; top.links &quot; as=&quot;topLinks&quot;/> </li></ul><ul><li><block type=&quot;core/text_list&quot; name=&quot; top.menu &quot; as=&quot;topMenu&quot; translate=&quot;label&quot; /> </li></ul><ul><li></block> </li></ul><ul><li><block type=&quot;core/text_list&quot; name=&quot; left &quot; as=&quot;left&quot; translate=&quot;label&quot;> </li></ul><ul><li><label>Left Column</label> </li></ul><ul><li></block> </li></ul><ul><li><block type=&quot;core/text_list&quot; name=&quot; content &quot; as=&quot;content&quot; translate=&quot;label&quot;> </li></ul><ul><li><label>Main Content Area</label> </li></ul><ul><li></block> </li></ul><ul><li><block type=&quot;core/text_list&quot; name=&quot; right &quot; as=&quot;right&quot; translate=&quot;label&quot;> </li></ul><ul><li><label>Right Column</label> </li></ul><ul><li></block> </li></ul><ul><li></block> </li></ul>
    • 59. Building Magento Template
    • 60. Building Magento Module <ul><li>HOW TO BUILD A MAGENTO MODULE? </li></ul>
    • 61. Building Magento Module <ul><li>Module structure </li></ul>View Controller Model
    • 62. Building Magento Module <ul><li>Module structure </li></ul>Layout Template
    • 63. Building Magento Module <ul><li>Module structure </li></ul>Config file Language file
    • 64. Building Magento Module <ul><li>Files in a simple module </li></ul><ul><ul><li>- Module name: Magestore_Hello </li></ul></ul><ul><ul><li>- Show the text “Hello Aiti-Aptech!” on page {webshop}/hello </li></ul></ul><ul><ul><li>app/etc/modules/Magestore_Hello.xml </li></ul></ul><ul><ul><li>app/code/local/Magestore/Hello/controllers/IndexController.php </li></ul></ul><ul><ul><li>app/code/local/Magestore/Hello/Block/Hello.php </li></ul></ul><ul><ul><li>app/code/local/Magestore/Hello/etc/config.xml </li></ul></ul><ul><ul><li>app/design/frontend/default/default/layout/hello.xml </li></ul></ul><ul><ul><li>app/design/frontend/default/default/template/hello/hello.phtml </li></ul></ul>
    • 65. Building Magento Module <ul><li>Magestore_Hello.xml - configuration file </li></ul><? xml version =&quot;1.0&quot; ?> <config> <modules> <Magestore_Hello> <active>true</active> <codePool>local</codePool> </Magestore_Hello> </modules> </config>
    • 66. Building Magento Module <ul><li>IndexController.php – controller file </li></ul><?php class Magestore_Hello_IndexController extends Mage_Core_Controller_Front_Action { public function indexAction() { $this->loadLayout(); $this->renderLayout(); } }
    • 67. Building Magento Module <ul><li>Hello.php – Block file </li></ul><?php class Magestore_Hello_Block_Hello extends Mage_Core_Block_Template { public function getHelloText() { return $this->__(‘Hello Aiti-Aptech!’); } }
    • 68. <ul><li>config.xml </li></ul>config.xml – module configuration file <? xml version =&quot;1.0&quot; ?>` <config> <Magestore_Hello> <modules> <version>0.1.0</version> </Magestore_Hello> </modules> <frontend> <routers> <hello> <use>standard</use> <args> <module>Magestore_Hello</module> <frontName>hello</frontName> </args> </hello> </routers> <layout> <updates> <hello> <file>hello.xml</file> </hello> </updates> </layout> </frontend> <config>
    • 69. <ul><li>hello.xml – layout file </li></ul><? xml version =&quot;1.0&quot; ?> <layout version=&quot;0.1.0&quot;> <hello_index_index> <reference name=&quot;content&quot;> <block type=“hello/hello&quot; name=“hello&quot; template=“hello/hello.phtml&quot; /> </reference> </hello_index_index> </layout>
    • 70. Building Magento Module <ul><li>hello.phtml – template file </li></ul><?php echo $this->getHelloText() ?>
    • 71. Building Magento Module <ul><li>Building a complete module </li></ul><ul><ul><li>General features </li></ul></ul><ul><ul><ul><li>Add/ Edit/ Delete in back-end </li></ul></ul></ul><ul><ul><ul><li>Show data in front-end </li></ul></ul></ul><ul><ul><li>Suggestion: using Module Creator </li></ul></ul>
    • 72. Building Magento Module <ul><li>Module Creator interface </li></ul>
    • 73. Building Magento Module <ul><li>Rewrite </li></ul><ul><ul><li>Block </li></ul></ul><ul><ul><li>Model </li></ul></ul><ul><ul><li>Helper </li></ul></ul><ul><ul><li>Controller </li></ul></ul><ul><li>Events </li></ul>
    • 74. Building Magento Module <ul><li>Example modules </li></ul><ul><ul><li>Auction http:// www.magestore.com/auction.html </li></ul></ul><ul><ul><li>Theme Switcher http://www.magestore.com/magento-extensions/theme-switcher.html </li></ul></ul>
    • 75.  
    • 76. Building Magento Module <ul><li>Theme Switcher </li></ul><ul><ul><li>Features </li></ul></ul><ul><ul><li>Auto-switch store layout based upon </li></ul></ul><ul><ul><li>the platforms and browsers of access devices. </li></ul></ul><ul><ul><li>Support 34 types of browsers. </li></ul></ul><ul><ul><li>Support 17 platforms. </li></ul></ul>
    • 77. Building Magento Template <ul><li>HOW TO BUILD A MAGENTO TEMPLATE? </li></ul>
    • 78. Building Magento Template <ul><li>Template structure </li></ul>Theme Concept css images js layout template locale skin app
    • 79. Building Magento Template <ul><li>Template structure </li></ul><ul><ul><li>Layouts : XML files, define block structure </li></ul></ul><ul><ul><li>(module layout) , in which you decide to put </li></ul></ul><ul><ul><li>some box in some page as a module function. </li></ul></ul><ul><ul><li>Templates : phtml files, in which you do the </li></ul></ul><ul><ul><li>coding with xhtml and PHP. </li></ul></ul><ul><ul><li>Locale : language translations in .csv file </li></ul></ul><ul><ul><li>format. </li></ul></ul><ul><ul><li>Skins : css, images, javascript, where u do the </li></ul></ul><ul><ul><li>beautifications. </li></ul></ul>
    • 80. Building Magento Template <ul><li>Template files & folders </li></ul>Css & images Template files Layout files
    • 81. Building Magento Template
    • 82. Building Magento Template
    • 83. Building Magento Template Page Footer Top links Header Main page Pager
    • 84. Building Magento Template Catalog Product View Top Menu Category view Product List
    • 85. Building Magento Template Checkout Cart page Checkout page Cart Sidebar
    • 86. Building Magento Template <ul><li>Using your template </li></ul><ul><ul><li>Upload your template file into web server </li></ul></ul><ul><ul><li>Login into back-end of Magento site </li></ul></ul><ul><ul><li>Go to system/ configuration/ design </li></ul></ul><ul><ul><li>Fill your template name info Default field </li></ul></ul>
    • 87.
    • 88. <ul><li>Question? </li></ul>09/27/11
    • 89. PART IV CAREER AT OSS <ul><li>Mr. Ngô Văn Trung </li></ul><ul><li>OSS Founder & CEO </li></ul>09/27/11
    • 90. About OSS <ul><li>One of the leading providers of e-commerce services </li></ul><ul><li>Combine of open-source software with social media and mobile system . </li></ul><ul><li>We launched one year ago in 2010 </li></ul><ul><li>We are a team of young people at the age of 24 </li></ul>09/27/11
    • 91. Our Vision <ul><li>Be come an international company in e-commerce area. </li></ul>09/27/11
    • 92. Our Products <ul><li>A social ecommerce system that enables merchant to show a duplicate of their store on social networks such as Facebook. </li></ul><ul><li>A store to sell magento templates and extensions. </li></ul>09/27/11
    • 93. Career at OSS <ul><li>PHP developer </li></ul><ul><li>HTML + CSS </li></ul><ul><li>Facebook App </li></ul><ul><li>Send your CV at: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 04.6.295.9562 </li></ul>09/27/11
    • 94. <ul><li>Question? </li></ul>09/27/11

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