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Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
Lecture - Basics of Social Media
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Lecture - Basics of Social Media

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Transcript

  • 1. TONIGHT’S FIRST QUESTION WHAT IS SOCIAL MEDIA MARKETING? ... PREPARE TO DISCUSS
  • 2. OUR GOAL, ONCE AGAIN... IDENTIFY, UNDERSTAND + COLLABORATIVELY CREATE A SEGMENT OF INDIVIDUAL + SOCIAL NEEDS, WANTS, WISHES AND DESIRES.
  • 3. OUR GOAL, SIMPLIFIED D: DISCOVER PROSPECTS U: UNDERSTAND NEEDS M: MAKE A COMMUNITY M: MEET THEIR NEEDS Y: YOU WIN
  • 4. LET’S START WITH ICE CREAM
  • 5. ASPECTS OF SOCIAL MEDIA IT DOES WHAT A BILLBOARD NEVER COULD.
  • 6. ASPECTS OF SOCIAL MEDIA GOOD SOCIAL MEDIA EFFORTS CONTINUE TO CHANGE TO ADJUST TO CONSUMERS.
  • 7. ASPECTS OF SOCIAL MEDIA IT’S WORTHY OF HYPE... BUT STILL WAY OVER-HYPED.
  • 8. ASPECTS OF SOCIAL MEDIA IT’S NOT FOR EVERYONE.
  • 9. ASPECTS OF SOCIAL MEDIA AUTOMATION IS A GOOD WAY TO MISS THE BOAT ENTIRELY.
  • 10. ASPECTS OF SOCIAL MEDIA IT’S TOO NEW FOR EXPERTS. AND PRIME FOR PRETENDERS.
  • 11. ASPECTS OF SOCIAL MEDIA BIG CORPORATIONS ARE SCARED OF IT.
  • 12. ASPECTS OF SOCIAL MEDIA TOOLS: BILLIE TWEETS TWITTER GEOCHIRP
  • 13. DISCUSSION LAST WEEK’S BLOG
  • 14. HOMEWORK ASSIGNMENT ESTABLISH A USER ACCOUNT ON TWITTER. FIND AND ENGAGE A SPECIFIC NICHE GROUP OF USERS. BLOG ABOUT YOUR FINDINGS IN THIS COMMUNITY.

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