Lecture - Basics of Social Media

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Lecture - Basics of Social Media

  1. 1. TONIGHT’S FIRST QUESTION WHAT IS SOCIAL MEDIA MARKETING? ... PREPARE TO DISCUSS
  2. 2. OUR GOAL, ONCE AGAIN... IDENTIFY, UNDERSTAND + COLLABORATIVELY CREATE A SEGMENT OF INDIVIDUAL + SOCIAL NEEDS, WANTS, WISHES AND DESIRES.
  3. 3. OUR GOAL, SIMPLIFIED D: DISCOVER PROSPECTS U: UNDERSTAND NEEDS M: MAKE A COMMUNITY M: MEET THEIR NEEDS Y: YOU WIN
  4. 4. LET’S START WITH ICE CREAM
  5. 5. ASPECTS OF SOCIAL MEDIA IT DOES WHAT A BILLBOARD NEVER COULD.
  6. 6. ASPECTS OF SOCIAL MEDIA GOOD SOCIAL MEDIA EFFORTS CONTINUE TO CHANGE TO ADJUST TO CONSUMERS.
  7. 7. ASPECTS OF SOCIAL MEDIA IT’S WORTHY OF HYPE... BUT STILL WAY OVER-HYPED.
  8. 8. ASPECTS OF SOCIAL MEDIA IT’S NOT FOR EVERYONE.
  9. 9. ASPECTS OF SOCIAL MEDIA AUTOMATION IS A GOOD WAY TO MISS THE BOAT ENTIRELY.
  10. 10. ASPECTS OF SOCIAL MEDIA IT’S TOO NEW FOR EXPERTS. AND PRIME FOR PRETENDERS.
  11. 11. ASPECTS OF SOCIAL MEDIA BIG CORPORATIONS ARE SCARED OF IT.
  12. 12. ASPECTS OF SOCIAL MEDIA TOOLS: BILLIE TWEETS TWITTER GEOCHIRP
  13. 13. DISCUSSION LAST WEEK’S BLOG
  14. 14. HOMEWORK ASSIGNMENT ESTABLISH A USER ACCOUNT ON TWITTER. FIND AND ENGAGE A SPECIFIC NICHE GROUP OF USERS. BLOG ABOUT YOUR FINDINGS IN THIS COMMUNITY.

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