TONIGHT’S FIRST QUESTION
WHAT IS SOCIAL MEDIA
MARKETING?
...
PREPARE TO DISCUSS

OUR GOAL, ONCE AGAIN...
IDENTIFY, UNDERSTAND +
COLLABORATIVELY CREATE
A SEGMENT OF INDIVIDUAL + SOCIAL
NEEDS, WANTS, WISHES AND DESIRES.

OUR GOAL, SIMPLIFIED
D: DISCOVER PROSPECTS
U: UNDERSTAND NEEDS
M: MAKE A COMMUNITY
M: MEET THEIR NEEDS
Y: YOU WIN

LET’S START WITH ICE CREAM

ASPECTS OF SOCIAL MEDIA
IT DOES WHAT A BILLBOARD
NEVER COULD.

ASPECTS OF SOCIAL MEDIA
GOOD SOCIAL MEDIA EFFORTS
CONTINUE TO CHANGE TO
ADJUST TO CONSUMERS.

ASPECTS OF SOCIAL MEDIA
IT’S WORTHY OF HYPE...
BUT STILL WAY OVER-HYPED.

ASPECTS OF SOCIAL MEDIA
IT’S NOT FOR EVERYONE.

ASPECTS OF SOCIAL MEDIA
AUTOMATION IS A GOOD WAY
TO MISS THE BOAT ENTIRELY.

ASPECTS OF SOCIAL MEDIA
IT’S TOO NEW FOR EXPERTS.
AND PRIME FOR PRETENDERS.

ASPECTS OF SOCIAL MEDIA
BIG CORPORATIONS
ARE SCARED OF IT.

ASPECTS OF SOCIAL MEDIA
TOOLS:
BILLIE TWEETS
TWITTER
GEOCHIRP

DISCUSSION
LAST WEEK’S BLOG

HOMEWORK ASSIGNMENT
ESTABLISH A USER ACCOUNT
ON TWITTER.
FIND AND ENGAGE A SPECIFIC
NICHE GROUP OF USERS.
BLOG ABOUT YOUR FINDINGS
IN THIS COMMUNITY.