FUN
Why Fun                                  2At Social Forces, we believe that sharingfun experiences is one of the mostpower...
Why Fun                            3Because fun is glue—for bonding peopletogether. You                         FriendsBra...
Where fun exists               CONSUMER               FUN      CO-                          CLIENT    WORKERS
Where fun exists               CONSUMER               FUN      CO-                          CLIENT    WORKERS
FUN for CO-WORKERS
What is Fun ?                       7Let’s start with some examples... Being with fun people/friends. Laughter Creating Pl...
When does fun happen ?                   8To have fun, we must cross 3 barriers. Step 1: Relationship We must trust the pe...
Step One: Relationship              9Trust TrajectoryExpectation              Delivery
Step One: Relationship          10DisappointmentExpectation              Delivery
Step One: Relationship          11ExcellenceExpectation              Delivery
Step One: Relationship    12What they expect of You Presence Ability Speed Attitude
Step One: Relationship    13What you expect of them Compensation Direction Environment Culture
Step Two: Approach                 14What does it take to prepare for fun? Passion Positive attitude Commitment
Step Three: Engagement              15Some qualities of fun activities: Creative opportunity Novelty / new things Shared /...
FUN for CONSUMERS
Where fun exists               CONSUMER               FUN      CO-                          CLIENT    WORKERS
Consumer Engagement Process        18To have fun, we face 3 barriers. Step 1: Relationship Do we trust the source/brand? S...
Step One: Relationship          19Trust TrajectoryExpectation              Delivery
Step One: Relationship          20What consumers expect from brands: Function Price Service Aesthetic Added Benefit
Step Two: Approach                  21Is our proposal / call-to-action: Relevant Accessible Captivating Timely
Step Three: Engagement              22Some qualities of fun activities: Creative opportunity Novelty / new things Shared /...
Examples                                                 23       ✓ Creative opportunity   ✓ Reward / Recognition       ✓ ...
Examples                      24           ✓ Creative opportunity           ✓ Novelty / new things           ✓ Shared inte...
Examples   25
Examples   26
Examples                                                 27       ✓ Creative opportunity   ✓ Reward / Recognition       ✓ ...
28facebook.com/katewhatleySocial ForcesSOCIALFORCES.COM
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FUN - Using the power of fun to increase consumer loyalty and advocacy

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This version of "FUN - Using the power of fun to increase consumer loyalty and advocacy" was presented by Kate Whatley of Social Forces to the students of the USF AdClub in Tampa Florida.

Published in: Business, Self Improvement
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FUN - Using the power of fun to increase consumer loyalty and advocacy

  1. 1. FUN
  2. 2. Why Fun 2At Social Forces, we believe that sharingfun experiences is one of the mostpowerful ways to create a bond —between brand and consumer, companyand employee or agency and client.We believe fun is a powerful force forcreating loyalty and advocacy.
  3. 3. Why Fun 3Because fun is glue—for bonding peopletogether. You FriendsBrands Consumers FUNCompany EmployeesAgencies Clients
  4. 4. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
  5. 5. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
  6. 6. FUN for CO-WORKERS
  7. 7. What is Fun ? 7Let’s start with some examples... Being with fun people/friends. Laughter Creating Playing Traveling Exploring
  8. 8. When does fun happen ? 8To have fun, we must cross 3 barriers. Step 1: Relationship We must trust the people we’re with. Step 2: Approach We must be prepared to have fun. Step 3: Engagement We must enjoy what we’re doing.
  9. 9. Step One: Relationship 9Trust TrajectoryExpectation Delivery
  10. 10. Step One: Relationship 10DisappointmentExpectation Delivery
  11. 11. Step One: Relationship 11ExcellenceExpectation Delivery
  12. 12. Step One: Relationship 12What they expect of You Presence Ability Speed Attitude
  13. 13. Step One: Relationship 13What you expect of them Compensation Direction Environment Culture
  14. 14. Step Two: Approach 14What does it take to prepare for fun? Passion Positive attitude Commitment
  15. 15. Step Three: Engagement 15Some qualities of fun activities: Creative opportunity Novelty / new things Shared / social interactions Challenge Reward / Recognition Excitement/Surprise Ownership
  16. 16. FUN for CONSUMERS
  17. 17. Where fun exists CONSUMER FUN CO- CLIENT WORKERS
  18. 18. Consumer Engagement Process 18To have fun, we face 3 barriers. Step 1: Relationship Do we trust the source/brand? Step 2: Approach How is the engagement being proposed? Step 3: Engagement Do we enjoy the experience?
  19. 19. Step One: Relationship 19Trust TrajectoryExpectation Delivery
  20. 20. Step One: Relationship 20What consumers expect from brands: Function Price Service Aesthetic Added Benefit
  21. 21. Step Two: Approach 21Is our proposal / call-to-action: Relevant Accessible Captivating Timely
  22. 22. Step Three: Engagement 22Some qualities of fun activities: Creative opportunity Novelty / new things Shared / social interactions Challenge Reward / Recognition Excitement/Surprise Ownership
  23. 23. Examples 23 ✓ Creative opportunity ✓ Reward / Recognition ✓ Novelty / new things ✓ Excitement/Surprise ✓ Shared interactions ✓ Ownership ✓ Challenge
  24. 24. Examples 24 ✓ Creative opportunity ✓ Novelty / new things ✓ Shared interactions ✓ Challenge ✓ Reward / Recognition ✓ Excitement/Surprise ✓ Ownership
  25. 25. Examples 25
  26. 26. Examples 26
  27. 27. Examples 27 ✓ Creative opportunity ✓ Reward / Recognition ✓ Novelty / new things ✓ Excitement/Surprise ✓ Shared interactions ✓ Ownership ✓ Challenge
  28. 28. 28facebook.com/katewhatleySocial ForcesSOCIALFORCES.COM

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