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Tips on planning a winning video for the You're Hired competition.

Tips on planning a winning video for the You're Hired competition.

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  • Main idea of the commercial is made clear. Dialogue and/or written explanations are placed where appropriate (slogans, captions, etc.). Storyline includes a clear reference to product and purchasing information. Sequence of events is clearly illustrated or written out.
  • Test out one video before you record everything – you often have to pay for the software that can convert files.
  • Test out one video before you record everything – you often have to pay for the software that can convert files.


  • 1. You’re Hired ! http://www.facebook.com/youarehired Helen Curry
  • 2. The Competition
    • Your challenge : Make 3-5 minute TV advert for employers on why they should hire an English student
    • Your judge : Liz Warner – the woman behind Big Brother, Grand Designs, Location Location Location and other TV shows
    • Your reward : the winning individual or pair will get work experience at Liz Warner’s TV production company Betty TV
    • How to win :
      • Make a compelling case for how the skills and experiences gained through an English degree can be transferred usefully to the workplace.
      • Creativity of content and visuals.
      • Reaching the target audience effectively.
  • 3. Treatment
    • Give some thought to these elements before you start filming.
    • The message (the audience)
    • The plot
    • The characters
    • The style
    • Technical considerations
  • 4. Message - Slogan How refreshing! How English! Cheat’s tip, use: http://thesurrealist.co.uk/slogan.cgi?word=english What is the one thing people will remember from your video?
  • 5. Storyboard http://www.flickr.com/photos/adactio/326264479/
  • 6. 24 seconds is too long… Plan to include a few different shots on your storyboard. As you can see from this eye-tracking study, people’s attention will wander from a fixed shot. http://www.useit.com/alertbox/video.html
  • 7. Shots - ideas
    • Presenter
    • Interview
    • Relevant action shots – e.g. a person at work
    • Irrelevant action shots – e.g. close-up of coffee mug
    • Walking to the location
    • Close-ups – face, hands, details
    • Cartoons
    • Stills
    • Puppets
    • Noddies?
    • Cats??
  • 8. Technical Considerations
    • Equipment
      • Digital camera, mobile phone, ipod, webcam…
      • Test first – focus, range, image quality, stability, file format, camera orientation, sound. These can be hard to correct later.
    • Lighting
      • You need lots of light for these small portable cameras
      • Outdoors in the daytime is good for bright, flattering, diffuse light
    • Sound
      • Proximity to mic – what can it pick up?
      • Outdoors bad for background noise…
    • Continuity
    • If you find you are missing a section or need to re-film a bit, it can be difficult to match the lighting and background
      • Take plenty of shots
      • Repeat shots
      • Take filler shots while on location
    • Setting
      • Avoid busy backgrounds
  • 9. The legal bit
    • People
      • Ensure individuals visible in the video have given permission to be included and put on the web (keep email agreements?). Use release forms?
    • Copyright
      • Be cautious about using images, music or film clips you find – all have inherent copyright restrictions.
      • Make your own.
      • Search Creative Commons http://search.creativecommons.org/
    • Location
      • Ask permission
      • Do you need a permit?
  • 10. Record
    • Direct from your mobile
      • http://www.youtube.com/mobile
      • Via app, or mobile web on m.youtube.com
    • Webcam, digital camera, iPod, video camera
      • Windows Media Video(.AVI)
      • .3GP (mobile phones)
      • .WMV (windows)
      • .MOV (mac/iPod)
      • .MP4 (iPod/PSP)
      • .MPEG
      • .FLV (Adobe Flash)
      • .MKV (h.264)
  • 11. Upload and edit
    • Upload to YouTube http://www.google.com/support/youtube/bin/answer.py?hl=en-uk&answer=57924
    • Edit on YouTube http://www.youtube.com/editor
    • My Videos
  • 12. Alternatives and extras Editing Video hosting
    • On your computer
      • Apple iMovie
      • Windows Movie Maker
    • Online, free editors
      • JayCut http://jaycut.com/
      • (VideoToolBox http://www.videotoolbox.com/ )
    • Music editing
      • Audacity http://audacity.sourceforge.net/
    • Vimeo http://www.vimeo.com
    Add subtitles
    • Overstream http://www.overstream.net/
  • 13. Helen Curry [email_address] @helencurry