Blogging for Beginners: Get started

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In this presentation, beginner bloggers are encouraged to put their audience first, to
look at other blogs and identify key features that make a good blog, and draw up a quick plan before setting up a new blog.

Published in: Career, Technology, Business
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  • Welcome My name is Helen Curry, Information Officer, special responsibility for developing web 2.0: Facebook, Twitter, Podcasts, Social bookmarking, blogs Before I get started Fire exit routes Toilets Water & Tea This is the first time I have run this particular course, so I apologise I am going to be keeping my notes handy. Please don’t hesitate to ask me any questions throughout. Especially there are plenty of practical sections where I want to give you some freedom to explore and try things out, and just shout when you need me.
  • Blogging for Beginners: Get started

    1. 1. Get started!
    2. 2. Objectives <ul><li>Set up a brand new blog </li></ul><ul><li>Write a typical post </li></ul>
    3. 3. Course outline <ul><li>Get started – why blog, setting up your first blog, looking good </li></ul><ul><li>Get writing – blogging style, examples of careers blogs, writing quickly, finding inspiration </li></ul><ul><li>Get read - marketing, measurement, SEO </li></ul>
    4. 4. Why blog? <ul><li>Good reasons : </li></ul><ul><ul><li>To share short-term, changing information </li></ul></ul><ul><ul><li>To start dialogue </li></ul></ul><ul><ul><li>To generate feeds to make existing static pages dynamic </li></ul></ul><ul><li>Bad reasons : </li></ul><ul><ul><li>Because you should... </li></ul></ul>
    5. 5. Why not to blog... <ul><li>Time – requires a regular commitment </li></ul><ul><li>Risk – institutional objections? Maintaining corporate front </li></ul><ul><li>Other options – Facebook, Twitter, websites </li></ul>
    6. 6. Task: What to blog? <ul><li>What are they writing about? List examples. </li></ul><ul><li>Who are they writing for? </li></ul><ul><li>How often do they write? </li></ul><ul><li>How much do they write each time? </li></ul><ul><li>Is it interesting? </li></ul><ul><li>Is it appropriate? </li></ul>
    7. 7. Task: Your blog needs a plan <ul><li>Get out your piece of paper and write down your MISSION STATEMENT... </li></ul>
    8. 8. Where can I blog? <ul><li>Self-hosted e.g. Wordpress.org </li></ul><ul><li>Web-service </li></ul><ul><ul><li>http://wordpress.com </li></ul></ul><ul><ul><li>http://www.blogger.com (Google) </li></ul></ul><ul><ul><li>http://www.livejournal.com </li></ul></ul>
    9. 9. Task: Create your blog! <ul><li>http://www.wordpress.com </li></ul><ul><li>Pages – create an About Me </li></ul><ul><li>Links – add your neighbour’s blog </li></ul><ul><li>Appearance </li></ul><ul><ul><li>choose template </li></ul></ul><ul><ul><li>add widgets </li></ul></ul><ul><li>Settings – Discussion – Comment moderation </li></ul><ul><li>...don’t write a new post yet! </li></ul>
    10. 10. Further learning <ul><li>Ask a friend </li></ul><ul><li>Use Wordpress FAQ and Support forums </li></ul><ul><li>http://support.wordpress.com/ </li></ul>

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