Linkedin Tips for Small Business Owners

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8 Tips to get more from your LinkedIn account -

1. Get your profile to All Star status and have a great summary.
2. Build up connections.
3 .Personalise your account and stand out.
4. Add Rich Media Links.
5. Update and personalise all introductions.
6. Join and Participate in Groups.
7. Meet contacts offline.
8. Develop business leads with LinkedIn searches.

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Linkedin Tips for Small Business Owners

  1. 1. 8 LinkedIn Tips Greg Fry October 8th 2014
  2. 2. WHAT IS LINKEDIN? Facebook with Ties?
  3. 3. LINKEDIN STATISTICS •  300 Million Users worldwide. •  70% of LinkedIn users are decision makers. •  48% of the users in the US (9% India, 6% UK). •  1.2 Million + users in Ireland. •  Average age of global users is 25-45. •  60% Male 40% Female. •  12% of all users say they are in a Sales function. •  78% of US Companies using LinkedIn to recruit.
  4. 4. WHAT LINKEDIN LOOKS LIKE
  5. 5. WHAT LINKEDIN LOOKS LIKE
  6. 6. CHECK YOUR PRIVACY SETTINGS TIP •  Turn off your activity broadcasts when giving your LinkedIn Profile a makeover. •  Change your account visibility to annonomous if you do not want a LinkedIn connection to know you have been viewing their profile.
  7. 7. 8 LinkedIn Tips
  8. 8. TIP 1: LOOK AMAZING ü  Add a Quality Photo. ü  Spend time on your Bio and Experience. Write a great summary. ü  Get Recommendations Spend time and get your Profile to All Star status.
  9. 9. WHAT’S YOUR HEADLINE? ü  Click Edit Profile. Click the “pencil” below your name. ü  Add detail of who you are and what you do.
  10. 10. TIP 2: ADD CONNECTIONS Building Up Connections •  Old school Friends. •  College Friends and staff members. •  Business Contacts. •  Target Individuals.
  11. 11. TIP 3: STAND OUT Personalise your LinkedIn Account and Stand Out From the Crowd. 1.  Make sure you have a Unique URL. 2.  Add Company website, Blog address and personalise the names. 3.  Rearrange your headings to stand out. 4.  Use Keywords to attract new clients. 5.  Add your core skills. (www.linkedin.com/skills)
  12. 12. www.linkedin.com/skills GET ENDORSED
  13. 13. TIP 4: ADD IMAGES, LINKS & VIDEO Add Images & Links to your profile h"p://www.linkedin.com/por2olio    
  14. 14. NEW RICH MEDIA FEATURE Add Video and Image Links to your Profile •  Add Video to the Summary, Work and Education sections of your Profile. •  Add a Powerpoint Presentation to your profile using SlideShare.net. •  Update your status by adding the link to your latest blog post.
  15. 15. TIP 5: UPDATE Update your status and Personalise invitations. •  Update your status frequently. •  Tag individuals that you want to see your updates. •  Personalise all introductions..
  16. 16. TIP 5: UPDATE Create and market “valuable” content h"p://bit.ly/linkedinblogging      
  17. 17. TIP 6: GROUPS Join and participate in Groups. •  Find Relevant Groups. •  Make new Contacts. •  Demonstrate your expertise. •  Ask Questions. •  Get advice from experts. •  Be Seen and let new clients find you.
  18. 18. TIP 6: GROUPS cont… Look at the Groups your “Target Clients” have joined
  19. 19. HOW TO BEHAVE IN GROUPS
  20. 20. TIP 7: SEARCH Develop business leads with LinkedIn Searches •  Search by Industry, location and job type. •  Save your top searches. •  Search groups.
  21. 21. TIP 8: MEET CONTACTS Move your contacts offline
  22. 22. 8 LINKEDIN TAKEAWAYS 1.  Get your profile to All Star status and have a great summary. 2.  Build up connections. 3.  Personalise your account and stand out. 4.  Add Rich Media Links. 5.  Update and personalise all introductions. 6.  Join and Participate in Groups. 7.  Meet contacts offline. 8.  Develop business leads with LinkedIn searches.
  23. 23. LinkedIn Extra
  24. 24. SHARING ON LINKEDIN h"p://bit.ly/LinkedInSharing    
  25. 25. FINALLY………… Invest Time in LinkedIn
  26. 26. Questions & Answers
  27. 27. CONTACT ME 087 2039855 twitter.com/ gregfrysocial ie.linkedin.com/in/gregfry facebook.com/ thecareerscoach youtube.com/ careerscoacheu Download  the  presenta/on  here  –  bit.ly/linkedinmoo  
  28. 28. QUICK CHAT •  What do you want to achieve by using LinkedIn? •  How can you market your business on LinkedIn? •  What’s your professional headline? •  What images, video and links should be on your profile? •  How can you use LinkedIn to sell? •  How much time should you spend? •  Who in the company should use LinkedIn? •  How can I measure my success on LinkedIn?

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