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From Zero to Sixty: The One-Minute Pitch Practice
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From Zero to Sixty: The One-Minute Pitch Practice

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Often, you only have sixty seconds or less to make a good impression on a potential investor. One of the hardest things to do is to talk about what you’re doing in a concise and compelling way. …

Often, you only have sixty seconds or less to make a good impression on a potential investor. One of the hardest things to do is to talk about what you’re doing in a concise and compelling way.

We have assembled a room full of investors, serial entrepreneurs, and experts to help you nail down your sixty-second pitch.

With some beer stations in between, you’ll be working one-on-one with our mentors until your elevator pitch is perfected.

Have fun, tune up your motor mouth, and perfect your pitch!

Pitch Expert: Ham Lord, Launchpad Venture Group

Published in: Business

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  • 1. Nailing the One Minute Pitch TCN: From Zero to Sixty March 25, 2014 ! Hambleton Lord Managing Director, Launchpad
  • 2. One Minute Pitch • First, the Mechanics: The Bare Bones of a Complete Pitch: – Who you are and why you are the one – Your value impact or key results – a tag line (“Your Documents, On-Time”) – Your unique benefits – what makes you better or different – The call to action – the requested next step or immediate goal ! ! • Second, the Atmospherics: – Don’t force it – make sure it is welcome – Don’t stand too close – Don’t rush it and talk too fast – slowness speaks of confidence – Make it sound sincere & conversational not rehearsed – Check for comprehension and circle back if you see confusion
  • 3. One Minute Pitch • Third, Getting In Their Head - Three things investors care about; you’ve got to hit all three: – Great Entrepreneur – Huge Market Opportunity – Compelling Solution/Approach ! • How do you hit all three in one minute? – Entrepreneur: not part of the pitch; demonstrated via people and communication skills: graceful, articulate, polite, intense, intelligent, good listener – Market Opportunity: One trick that can work well is to hook them with the tale of your lightbulb moment, and then how you came to believe that insight could be the basis for a business –the source of your passion for the plan – Solution/Approach: Must be smart, differentiated and defensible From 100,000 feet: is it better, faster or cheaper? Oxygen, aspirin or jewelry? Value payload vs. cost of manufacturing and delivering it (CCA v LTV)
  • 4. Nailing the One Minute Pitch TCN Minute To Win It March 25, 2014 ! Hambleton Lord Managing Director, Launchpad ! hamlord@launchpadventuregroup.com