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Dos and donts when asking an angel for funding
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Dos and donts when asking an angel for funding

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  • 1. Top Do’s and Don’ts When Asking an Angel for Funding From the Investors’ Perspective           1. Don’t  send  in  a  plan  by  email  unsolicited  without  an  introduction  and  expect  success     2. Don’t  ask  a  group  to  sign  an  NDA     3. Don’t  use  more  than  a  handful  or  words  on  a  slide  and  do  not  use  any  small  size  fonts     4. Don’t  use  elaborate  builds  on  your  slides     5. Don’t  plan  a  complicated  demo  or  video  as  part  of  your  pitch     6. Don’t  run  over  your  allocated  presentation  time     7. Don’t  be  flip  or  glib  in  your  presentation     8. Don’t  forget  your  manners     9. Do  not  tell  the  angel  group  that  “you  are  not  a  business  person”    …  own  your  numbers     10. Don’t  mumble,  whisper  or  equivocate     11. Don’t  claim  you  will  rely  on  first-­‐mover  advantage  and  have  no  competitors     12. Don’t  think  that  “social  media”  is  an  adequate  go  to  market  strategy  or  assert  that   you  will  grow  by  “going  viral”     13. Don’t  list  Google  as  a  potential  exit,  unless  they  are  actually  a  realistic  potential  exit   and  you  can  explain  why           Originally published on ScratchPaperBlog.com and edited for
  • 2. Top Do’s and Don’ts When Asking an Angel for Funding From the Investors’ Perspective           1. Do  your  homework  and  find  out  what  companies  a  group  likes  to  invest  in  (check  out   their  website,  or  talk  to  some  of  their  members)     2. Do  find  a  deal  champion  within  a  group  by  networking     3. Do  pay  attention  to  the  presentation  guidelines  given  to  you  by  the  angel  group  that  you   are  presenting  to     4. Do  practice  your  pitch  multiple  times     5. If  you  are  guessing,  say  so  and  explain  the  basis  for  your  guess   Best  to  explain  (briefly)  how  you  will  find  out     6. Do  tell  why  the  market  is  interested  …  provides  a  sales  or  “interest”  pipeline  if  possible         7. Do  prepare  a  list  of  FAQs  and  be  ready  with  short  answers     8. Do  listen  to  the  questions  carefully...  Don’t  underestimate  the  audience     9. Do  make  sure  that  you  have  a  financial  slide  in  your  presentation  and  do  not  leave  it   until  the  last  minute  and  then  hurry  through  it     This  is  one  to  check  out  with  the  coach  or  champion  ahead  of  time     10. Do  feel  free  to  ask  questions  about  how  an  angel  group  works,  the  profile  of  the   membership  and  what  to  expect     11. Do  structure  meetings  based  on  what  they  are  actually  for       Originally published on ScratchPaperBlog.com and edited for

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