Candy's facebook listing presentation


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Candy's facebook listing presentation

  1. 1. MarketingProposalFor ….Mr. & Mrs. SellerFor ….Mr. & Mrs. Seller0000 Someplace Lane0000 Someplace LaneBel Air, MarylandBel Air, Maryland2101521015Arletha (Candy) Myers, RealtorArletha (Candy) Myers, RealtorLocated at:Located at:Presented byPresented by
  3. 3. Why Long and Foster Real Estate, Inc.? A smart sale is one that’s quick andprofitable and that’s exactly what we wantyours to be. Consult with one of our realestate experts to give your real estate theexposure it deserves when selling yourhome. Long & Foster is the largest real estatecompany in the Mid-Atlantic region. Ourgoal is to bring you the total homeownership experience. That means providingservices that go beyond the exchange of realestate. We can help with your mortgage,title, and insurance. We also providerelocation and settlement services. And,when it comes to maintenance, repairs andupgrades to your home, we know people.Our partnerships with some of the region’stop service providers make us a convenient,single stop when you’re ready to get workdone on your home. WE DOMINATE the REGION!
  4. 4. Why My Office? Close to your home Hours of Operation Our ManagerMike Scarborough Office Administrators:Office Staff My Colleagues Largest Real Estate Office inHarford County #1 Real Estate Office in HarfordCounty We OWN the REGION!The Bel Air officeThe Bel Air office
  5. 5. Why Me? We will discuss this in detailwhen we meet.
  6. 6. Understanding Agency Who I representWho I represent Seller RepresentationSeller Representation Buyer RepresentationBuyer Representation Dual AgencyDual Agency
  7. 7. My Professional Credentials I am dedicated to serving my customers. I willI am dedicated to serving my customers. I willcommunicate with you and follow through on the details.communicate with you and follow through on the details. I know the local real estate market and how to help youI know the local real estate market and how to help youprice and present your house to attract prospectiveprice and present your house to attract prospectivebuyers.buyers. As an active member of the local Board of Realtors andAs an active member of the local Board of Realtors andMultiple Listing Service, I cooperate fully with otherMultiple Listing Service, I cooperate fully with otherbrokers and agents to ensure maximum marketingbrokers and agents to ensure maximum marketingexposure for your property.exposure for your property. Networking is intrugal part of my business as it allows forNetworking is intrugal part of my business as it allows forme to develop, nurture, and maintain relationships withme to develop, nurture, and maintain relationships withother professionals in my industry.other professionals in my industry.I willdevote myefforts tothesuccessfulmarketingof yourproperty.
  8. 8. Arletha (Candy) Myers Mother of three Resident of HarfordCounty Member National NotaryAssociation Life Member Million DollarRealtors Assoc. of HarfordCo. 2010-2011 President MDRA Member Harford Co. &Cecil Board of Realtors Member NationalAssociation of Realtors Member Maryland StateAssociation of Realtors 2008 PresidentWomen’sCouncil of Realtors Immediate Past-PresidentHarford CountyWomen’sCouncil of Realtors 2010 Secretary, MarylandState Chapter,WCR 2009,2010 Director HCAR One AmericaCertification Previews PropertySpecialist Credit Smart trainer Workforce HousingCertified Home from work
  9. 9. Awards 2007 Harford County Association ofRealtors Distinguished SalesAssociate of the Year. 2009 Harford County Association ofRealtors Community Service award 2009 Harford County Association ofRealtors, Presidents Award 2011 Harford County Association ofRealtors, Realtor of the Year
  10. 10. Arletha (Candy) Myers I know howimportant myfamily is to me…I’llremember that as Iserve yours.  Vision without action ismerely a dream…Action without vision isthe passing of time…Vision with action canchange your world
  11. 11. WHAT SHOULD YOU EXPECT We will discuss this during myinterview appointment with you.
  12. 12. Execute the Marketing Plan There are two Primary Goals thatmarketing plans is set to achieve: 1. Create a stream of showings to qualified andinterested purchasers2. Make it easy for them to write an offer afterthey arrive When I am called in for an interview I willdiscuss my marketing plan in detail.
  13. 13. The Best SellerTMMarketing Services GuaranteeMy GuaranteeMy GuaranteeYou will knowexactly what toexpect from meeyery step ofthe way.Guaranteed!
  14. 14. People Reading NewspapersSource – Washington Post 2/20/05 “Newspaper readership is down,and Americans’ interest in newsfrom all sources – aside from theInternet – is on a decade longdecline”
  15. 15. People Reading NewspapersSource – Washington Post 2/20/05 In 1967 81% of the 35-54 age group In 2004 53% of the 35-54 age group In 1967 73% of the 25-34 age group In 2004 38% of the 25-34 age group
  16. 16. Buyers are moving on line…FACT: 40% of buyers use the Internet MORE than newspapersFACT: 73% use the internet to help in their searchSource: The 2003 NAR Profile of Home Buyers and Sellers Use of media at some point in the home search process
  17. 17. Listing Performance GuaranteeIf I fail to perform as promised,If I fail to perform as promised,you are entitled toyou are entitled to terminateterminatethe exclusive listingthe exclusive listingagreement.agreement.
  18. 18. How to determine a Competitive Pricefor your propertyCompare yourCompare yourproperty withproperty withsimilar properties:similar properties:RecentlySoldCurrentlyfor SaleOfferedDid not Sell
  19. 19. The perils of Overpricing If you call me for myIf you call me for myprofessional guidance, we willprofessional guidance, we willdiscuss the consequencesdiscuss the consequencesof overpricing your home in detailof overpricing your home in detailat my interview appointmentat my interview appointmentwith you.with you.Let’s get thehighest priceobtainable, inthe shortestperiod of time,with the leastinconvenienceto you!
  20. 20. Finding the Buyer for your property Identify Buyer GroupsIdentify Buyer Groups Marketing to other RealMarketing to other RealEstate ProfessionalsEstate Professionals Marketing directly toMarketing directly toHome BuyersHome Buyers
  21. 21. Preparing Your Home Cut the lawn, Trim shrubsCut the lawn, Trim shrubs Edge driveway & sidewalksEdge driveway & sidewalks Replace downed shutters, gutters &Replace downed shutters, gutters &downspoutsdownspouts Paint front door and touch-upsPaint front door and touch-ups Plant flowersPlant flowers Replace torn screensReplace torn screensOutside your home:Outside your home:The firstimpressionsets themood ofpotentialbuyers.
  22. 22. Preparing Your Home I will work with you andI will work with you andprovide you with a homeprovide you with a homeenhancement summaryenhancement summaryspecifically customized tospecifically customized toyour home.your home.Inside your home:Inside your home:
  23. 23. Handling Showings Someone will call to set up anSomeone will call to set up anappointment, short notice isappointment, short notice ispossiblepossible Open drapes, blindsOpen drapes, blinds Turn on lightsTurn on lights Turn on soft musicTurn on soft music Secure jewelry, cash and valuablesSecure jewelry, cash and valuables Put dog outsidePut dog outside Cool in summer / warm in winterCool in summer / warm in winter Stay out of the wayStay out of the wayTrust thereal estateprofessionalto showyourproperty toits bestadvantage.
  24. 24. Getting an offer: Contracts The offerThe offer Net proceedsNet proceeds Information about the buyerInformation about the buyer Record of showings andRecord of showings andcomments receivedcomments received Updated market informationUpdated market informationWhen an offer is presentedWhen an offer is presentedI will provide you with the following information:I will provide you with the following information:Would you beupset if yourhome soldquickly?
  25. 25. From Contract to Closing Contingency inspectionsContingency inspections Insurance endorsement for buyerInsurance endorsement for buyer Lender appraisalLender appraisal Termite inspectionTermite inspection Contingency removalContingency removal(Financing, Sale of buyer’s home, Other)(Financing, Sale of buyer’s home, Other) Walk throughWalk through CommunicationCommunication SettlementSettlementAfter contract acceptance:After contract acceptance:
  26. 26. Settlement Bring keysBring keys Sign requiredSign requiredformsforms Sign DeedSign DeedThe buyer isentitled tomove inimmediatelyafter closing,unless otherarrangementshave beenmade.The close of escrow or “Closing”The close of escrow or “Closing”
  27. 27. Thanks so muchThe Candy ConnectionConnecting Buyers & Sellers by opening one DOOR at a TIMEVisit my webpage to tour every home for salecandymyers.lnf.comVisit The Candy Connection on Candy Connection is me on Twitter