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Search, PR and the Social Butterfly @ SES San Francisco
 

Search, PR and the Social Butterfly @ SES San Francisco

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http://www.thebuyergroup.com Lisa Buyer shared ways to merge the best of online public relations and social media while influencing SEO via Social Media Profiles, Fans, Tweets, Friends and Follows.

http://www.thebuyergroup.com Lisa Buyer shared ways to merge the best of online public relations and social media while influencing SEO via Social Media Profiles, Fans, Tweets, Friends and Follows.

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    Search, PR and the Social Butterfly @ SES San Francisco Search, PR and the Social Butterfly @ SES San Francisco Presentation Transcript

    • Search, PR and the Social Butterfly
      Presented by:
      Lisa Buyer, @lisabuyer
      The Buyer Group, president and ceo
      interactive public relations, social media + branding
    • About Me
      Lisa Buyer @lisabuyer
      Managed my own PR and branding agency for past 15 years
      Come from a traditional PR background
      Digital by design during the dot com days
      Social media is part of my mixology
      Practice yoga and follows some celebrity gossip
      The Buyer Group, president and ceo
      interactive public relations, social media + branding
      @lisabuyer
    • @lisabuyer
      PublicizeOptimizeSocialize
    • @lisabuyer
      The old world of PR is changing and it’s not coming back.
      Quote from Vocus on HARO buyout
    • @lisabuyer
    • @lisabuyer
      Customers are search and social savvy
    • @lisabuyer
      the media is also…search and social savvy
    • @lisabuyer
      National Survey Finds The Majority of Journalists Now Depend on Social Media for Story Ideas
    • @lisabuyer
      Looking for news in all the social placesan overwhelming majority of reporters and editors now depend on social media sources when researching their stories
    • @lisabuyer
      89% of reporters/editors turn to blogs for story research
    • @lisabuyer
      65% media usesocial media sites such as Facebook and LinkedIn for story sources
    • @lisabuyer
      52% to microblogging services such as Twitter
    • @lisabuyer
      PR people still important!Editors and reporters surveyed said they depend on PR professionals for
    • @lisabuyer
      Why?PR Peeps help with interviews and access to sources and experts” (44%),“Social media provides a wealth of new information for journalists, but getting the story right is just as important as ever,”
    • @lisabuyer
      100% of journalists use Google as a tool when working on storiesGoogle is the top search engine for online research with all responding journalists using this tool. Wikipedia is second
    • @lisabuyer
    • @lisabuyer
      Today’s PROptimized Publicized Socialized
    • @lisabuyer
      Optimized press releasesblogsvideoimagespoststweets
    • @lisabuyer
      Optimized for media and customers usingKeywordsTitlesDon’t forget! Social media network links in the press release!
    • @lisabuyer
      Publicized DistributionSocial media newsroomMuck rackHAROPitchengine
    • @lisabuyer
      Socialized TweetsPostsStatusBlogsFoursquare tip#Journchat
    • @lisabuyer
      How Content strategy Theme out each monthDaily/weekly/monthlyIdea: Start with a monthly press release then
    • @lisabuyer
      ExampleContent Strategy
    •             Add Social Media ID/links to all press releases 
      @lisabuyer
      Tip
    •              
      @lisabuyer
    • @lisabuyer
      Sharing Tools in Newsroom
    •             Digital Media RelationsSocialize online with journalists 
      @lisabuyer
      How?
    •              
      @lisabuyer
    • Likes
      @lisabuyer
      Pluggiologo
      Tweet Deck logo
    • @lisabuyer
      Trends
      Muck Rack = 140 character press release
      Zemanta
      E-newsreleases.com
    •             PublicizeOptimizeSocialize 
      @lisabuyer
      Parting words
    •             PRSEOSocial Status 
      @lisabuyer
      You will get
    • @lisabuyer