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THE FILM BULLY
A SOCIAL ACTION CAMPAIGN POWERED BY
ABOUT THE FILM
                              BULLY tells the stories of five brave families that
                        challenge viewers to move from shock and resignation
                            about bullying to action, transforming schools and
                      communities into places where empathy and respect are
                                           valued and bullying is unacceptable.




               “Successful L.A. Figures Joined 6,500 LAUSD Students to Watch ‘Bully’”




                    “Moving...powerfully illuminates the emergence of a movement.”


                            Los Angeles Mayor Antonio Villaraigosa
“I got to see it last night and I can tell you it’s powerful. As a father, as someone who
    operates schools, as someone who is committed to protecting our kids, this is an
opportunity for people to realize that there are 13 million kids who are bullied. That’s
                                                                      13 million too many.”
AMERICA’S BULLYING CRISIS
                                                                                                          Each year bullying impacts
                                                                                                          more than 13 MILLION
                                                                                                          KIDS in America. Beyond the
                                                                                                          headlines and on the front
                                                                                                          lines, the bully, the bullied and
                                                                                                          the bystander all suffer.
                               Stunted mental and emotional development




    Lower school attendance and more likely to drop out of school


                                                                     More likely to suffer from depression
        The Bully Project (TBP),
        the film’s social action
        campaign, utilizes                           More likely to attempt suicide
        the reach of BULLY
        and equips students,
        parents, and educators                                      Inability to develop meaningful relationships
        with awareness raising
        and activating tools
        to transform their
        classrooms and local
        communities into bully-
        free zones.
‘1 Million Kids’ is an effort
                                                                 to ensure that enough
                                                                 young people in the US
                                                                 are introduced to BULLY
                                                                 and participate in our
                                                                 campaign to cause a shift
                                                                 in consciousness and on
                                                                 our school campuses.




                                            1 CHILD MATTERS, 1 MILLION MAKE A DIFFERENCE


                                                              1 Million Kids delivers
                                                              expert materials and
By working with local superintendents                         training for educators
and principals, we will deliver 1 million                     on how to integrate
junior and senior high school students                        the urgent message
and their teachers to the theater to                          of the film into their
see the film and provide ways for them                         classrooms, and
to engage intimately with the issue.                          provides outlets for
                                                              students and parents
                                                              to respond to personal
                                                              incidents of bullying.
FACING HISTORY         THE PROJECT IS WORKING   1 MILLION YOUNG          YOUNG VIEWERS CAN
AND OURSELVES          WITH SCHOOL DISTRICTS    PEOPLE WILL SEE THE      RESPOND IN LOTS OF WAYS
HAS DEVELOPED A        TO LOCATE DISCOUNTED     FILM IN MOVIE THEATERS   THEBULLYPROJECT.COM,
CUSTOMIZED SCREENING   TRANSPORTATION TO AND    AND PARTICIPATE          FACEBOOK, AND UTILIZING
GUIDE AND TEACHER      FROM THE THEATER AND     IN STIMULATING           OUR TOOLKITS TO BECOME
TRAINING WORKSHOP      FREE OR DISCOUNTED       DISCUSSIONS THAT HELP    AN UPSTANDER INSTEAD OF
AS A FOLLOW UP TO      TICKETS FACILITATED      THEM PROCESS THEIR       A BYSTANDER!
POST-SCREENING         THROUGH OUR PARTNER      EXPERIENCE.
DISCUSSIONS.           DONORSCHOOSE.ORG.
ABOUT


1 Million Kids Educational Component

Facing History and Ourselves is an international educational and professional development organization whose mission is to engage students of
diverse backgrounds in an examination of racism, prejudice, and antisemitism in order to promote the development of a more humane and in-
formed citizenry. Facing History and Ourselves is the Bully Project’s leading educational partner, and has developed a comprehensive curriculum
for educators.

The goal of 1 Million Kids is ultimately to foster empathy, action, and a cultural shift in school climate. The educational component is critical to
this mission. As part of the 1 Million Kids initiative, educators participate in the online Facing History and Ourselves facilitators training, and are
then prepared to lead a robust discussion and training with students following the film screening.

To date, 7,500 educators have participating in Facing History and Ourselves BULLY training.


http://safeschools.facinghistory.org/
ABOUT
DonorsChoose.org has raised over $116 million for over 6.6 million students.


              Mission: Engage the public in public schools by giving people a simple, accountable
              and personal way to address educational inequity.

              Vision: A nation where children in every community have the tools and experiences
              needed for an excellent education.


                        Teachers                      You                      Students
                          Ask                        Choose                     Learn

              http://www.donorschoose.org/about/impact.html


               1 Million Kids’ partnership with DonorsChoose.org to date has resulted in
                         357 projects and 74,903 students in 56 different cities.
IMPACT



     “We have already begun to see changes in our students. One student went up to another right after the movie to apologize for the way she had treated
      the other student in the past. Another student admitted to a teacher that he realized he has sometimes shown bully-like behavior. We’ve also seen a
     higher awareness of bullying behavior. If a student is teasing someone, either the student being teased or another student is much more likely to speak
       up and point out that behavior as bullying. As a teacher, I try to make my classroom a safe, bully-free environment, but the movie has pushed me to
      think about this even more and try to improve how I handle conflict between students. The movie has not solved all of our problems, but seeing it has
                                   really helped us and our students make changes that we know will last well into the future.”

                                                                                                                               - 1 Million Kid Teacher Participant




    I am 11 years old. My whole 6th grade class saw the Bully movie and dedicated a whole day to discussing it. I saw the movie 3 days before the field trip
    and found it so touching I cried almost the whole time. I have been bullied before and I know how it fells. I have been called gay, fat, ugly etc. I used to
   get really upset about it but now I move on and say “I DON’T care what they think. I care what I think!” You are so brave to be a part of the Bully movie! I
  applaud you for being such a brave person you are what the world needs more of. At my school’s discussions you were by far the most talked about person
     your story has inspired so many kids at my school and I feel that bullying has decreased at my school, it’s still there but less of it. You change people.
                          KEEP ON FIGHTING YOU WILL WIN AND YOU ALREADY HAVE BEAT SO MANY PEOPLE. YOU ROCK!!! GO KELBY GO!!!

                                                                                                        P.S. - You have helped me mature so much as a person.

                                                                                  P.P.S - This movie needs to be shown to all 7.6 billion members of this planet.

                                                                                                                               - 1 Million Kids Student Participant
TBP RESOURCE AND RESPONSE TOOLSET
                                                                                                  AN ONLINE HUB PROVIDING
                                                                                                  LOCAL INFORMATION AND
                                                                                                  SUPPORT, AND A PLAN OF
                                                                                                  ACTION FOR STUDENTS AND
                                                                                                  PARENTS TO RESPOND TO
                                                                2
                                                            THE ONLINE
                                                                                                  BULLYING IN THEIR SCHOOLS.


                                                   TOOLSET THAT PROVIDES:

          1RESPONSE:
  IMMEDIATE
                                                            handle them.

                                             facilitated by Facing History and Ourselves.
 created with the North American
    Alliance of Child Helplines.   has established a common forum to share problems and exercise
                                                             sympathy.

                                    story on causes.com, taking the dosomething.org census, or by
                                                 standing up to bullying taking place.

                                          take a stand in creative ways, including making their
                                              own anti-bullying PSA’s and starting their own
                                                             empathy projects.
PROJECT FUNDERS
LONG-TERM SUSTAINABLE SOCIAL CHANGE REQUIRES A SHARED VISION AND FUELED BY PARTNER COLLABORATION.
THE POWER OF STORY DRAWS TOGETHER AUDIENCES. BULLY HAS BROUGHT TOGETHER AN EXTRAORDINARY GROUP OF
FUNDERS AND PARTNERS.




                                                           ®




PARTNERS



                                                                                                                 TM




                                           HUMAN
                                           RIGHTS
                                          C A M PA I G N
                                                                                NSCC
                                                                                National School Climate Center
Thank You!

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One Million Kids Initiative

  • 1. THE FILM BULLY A SOCIAL ACTION CAMPAIGN POWERED BY
  • 2. ABOUT THE FILM BULLY tells the stories of five brave families that challenge viewers to move from shock and resignation about bullying to action, transforming schools and communities into places where empathy and respect are valued and bullying is unacceptable. “Successful L.A. Figures Joined 6,500 LAUSD Students to Watch ‘Bully’” “Moving...powerfully illuminates the emergence of a movement.” Los Angeles Mayor Antonio Villaraigosa “I got to see it last night and I can tell you it’s powerful. As a father, as someone who operates schools, as someone who is committed to protecting our kids, this is an opportunity for people to realize that there are 13 million kids who are bullied. That’s 13 million too many.”
  • 3. AMERICA’S BULLYING CRISIS Each year bullying impacts more than 13 MILLION KIDS in America. Beyond the headlines and on the front lines, the bully, the bullied and the bystander all suffer. Stunted mental and emotional development Lower school attendance and more likely to drop out of school More likely to suffer from depression The Bully Project (TBP), the film’s social action campaign, utilizes More likely to attempt suicide the reach of BULLY and equips students, parents, and educators Inability to develop meaningful relationships with awareness raising and activating tools to transform their classrooms and local communities into bully- free zones.
  • 4. ‘1 Million Kids’ is an effort to ensure that enough young people in the US are introduced to BULLY and participate in our campaign to cause a shift in consciousness and on our school campuses. 1 CHILD MATTERS, 1 MILLION MAKE A DIFFERENCE 1 Million Kids delivers expert materials and By working with local superintendents training for educators and principals, we will deliver 1 million on how to integrate junior and senior high school students the urgent message and their teachers to the theater to of the film into their see the film and provide ways for them classrooms, and to engage intimately with the issue. provides outlets for students and parents to respond to personal incidents of bullying.
  • 5. FACING HISTORY THE PROJECT IS WORKING 1 MILLION YOUNG YOUNG VIEWERS CAN AND OURSELVES WITH SCHOOL DISTRICTS PEOPLE WILL SEE THE RESPOND IN LOTS OF WAYS HAS DEVELOPED A TO LOCATE DISCOUNTED FILM IN MOVIE THEATERS THEBULLYPROJECT.COM, CUSTOMIZED SCREENING TRANSPORTATION TO AND AND PARTICIPATE FACEBOOK, AND UTILIZING GUIDE AND TEACHER FROM THE THEATER AND IN STIMULATING OUR TOOLKITS TO BECOME TRAINING WORKSHOP FREE OR DISCOUNTED DISCUSSIONS THAT HELP AN UPSTANDER INSTEAD OF AS A FOLLOW UP TO TICKETS FACILITATED THEM PROCESS THEIR A BYSTANDER! POST-SCREENING THROUGH OUR PARTNER EXPERIENCE. DISCUSSIONS. DONORSCHOOSE.ORG.
  • 6. ABOUT 1 Million Kids Educational Component Facing History and Ourselves is an international educational and professional development organization whose mission is to engage students of diverse backgrounds in an examination of racism, prejudice, and antisemitism in order to promote the development of a more humane and in- formed citizenry. Facing History and Ourselves is the Bully Project’s leading educational partner, and has developed a comprehensive curriculum for educators. The goal of 1 Million Kids is ultimately to foster empathy, action, and a cultural shift in school climate. The educational component is critical to this mission. As part of the 1 Million Kids initiative, educators participate in the online Facing History and Ourselves facilitators training, and are then prepared to lead a robust discussion and training with students following the film screening. To date, 7,500 educators have participating in Facing History and Ourselves BULLY training. http://safeschools.facinghistory.org/
  • 7. ABOUT DonorsChoose.org has raised over $116 million for over 6.6 million students. Mission: Engage the public in public schools by giving people a simple, accountable and personal way to address educational inequity. Vision: A nation where children in every community have the tools and experiences needed for an excellent education. Teachers You Students Ask Choose Learn http://www.donorschoose.org/about/impact.html 1 Million Kids’ partnership with DonorsChoose.org to date has resulted in 357 projects and 74,903 students in 56 different cities.
  • 8. IMPACT “We have already begun to see changes in our students. One student went up to another right after the movie to apologize for the way she had treated the other student in the past. Another student admitted to a teacher that he realized he has sometimes shown bully-like behavior. We’ve also seen a higher awareness of bullying behavior. If a student is teasing someone, either the student being teased or another student is much more likely to speak up and point out that behavior as bullying. As a teacher, I try to make my classroom a safe, bully-free environment, but the movie has pushed me to think about this even more and try to improve how I handle conflict between students. The movie has not solved all of our problems, but seeing it has really helped us and our students make changes that we know will last well into the future.” - 1 Million Kid Teacher Participant I am 11 years old. My whole 6th grade class saw the Bully movie and dedicated a whole day to discussing it. I saw the movie 3 days before the field trip and found it so touching I cried almost the whole time. I have been bullied before and I know how it fells. I have been called gay, fat, ugly etc. I used to get really upset about it but now I move on and say “I DON’T care what they think. I care what I think!” You are so brave to be a part of the Bully movie! I applaud you for being such a brave person you are what the world needs more of. At my school’s discussions you were by far the most talked about person your story has inspired so many kids at my school and I feel that bullying has decreased at my school, it’s still there but less of it. You change people. KEEP ON FIGHTING YOU WILL WIN AND YOU ALREADY HAVE BEAT SO MANY PEOPLE. YOU ROCK!!! GO KELBY GO!!! P.S. - You have helped me mature so much as a person. P.P.S - This movie needs to be shown to all 7.6 billion members of this planet. - 1 Million Kids Student Participant
  • 9. TBP RESOURCE AND RESPONSE TOOLSET AN ONLINE HUB PROVIDING LOCAL INFORMATION AND SUPPORT, AND A PLAN OF ACTION FOR STUDENTS AND PARENTS TO RESPOND TO 2 THE ONLINE BULLYING IN THEIR SCHOOLS. TOOLSET THAT PROVIDES: 1RESPONSE: IMMEDIATE handle them. facilitated by Facing History and Ourselves. created with the North American Alliance of Child Helplines. has established a common forum to share problems and exercise sympathy. story on causes.com, taking the dosomething.org census, or by standing up to bullying taking place. take a stand in creative ways, including making their own anti-bullying PSA’s and starting their own empathy projects.
  • 10. PROJECT FUNDERS LONG-TERM SUSTAINABLE SOCIAL CHANGE REQUIRES A SHARED VISION AND FUELED BY PARTNER COLLABORATION. THE POWER OF STORY DRAWS TOGETHER AUDIENCES. BULLY HAS BROUGHT TOGETHER AN EXTRAORDINARY GROUP OF FUNDERS AND PARTNERS. ® PARTNERS TM HUMAN RIGHTS C A M PA I G N NSCC National School Climate Center