Is social network gendered

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Is the 'Old Boy Club' also happening online? This presentation will help women bolster their brand online so they can harness the power of social networks

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  • Make yourself more easily found thanks to crisp, punchy headlines, describing who you are and what you doWrite an authentic summaryFirst personDescriptiveTouch of personalLose the buzz wordsI'm passionate about building companies, growing great teams, and having my work change the world for the better. I've had a diverse mix of experiences, but I'm an operator and problem solver at heart. I studied math and computer science in college. I started my
  • Make yourself more easily found thanks to crisp, punchy headlines, describing who you are and what you doWrite an authentic summaryFirst personDescriptiveTouch of personalLose the buzz wordsI'm passionate about building companies, growing great teams, and having my work change the world for the better. I've had a diverse mix of experiences, but I'm an operator and problem solver at heart. I studied math and computer science in college. I started my first company when I was 19, which I sold when I was 21. I've worked as an entrepreneur, management consultant, start-up utility player, and now as a global sales and analytics leader
  • Objectives of this SlideShow the power of original content on LinkedIn, by talking about the Influencers programTalk to publishing in a socially enabled environment, where people are in an active mindset. Our members consume content differently when they’re on LinkedIn. When you’re writing for LinkedIn, you’re writing to create a conversation, not publish an essay. The quality of the conversation is phenomenal. You think carefully about how you’re writing comments, when Richard Branson might read it and you know it’s likely that comment will be seen by your former bosses, future bosses and colleagues and contacts.----------------------------------But now, individuals can follow other professionals on LinkedIn.Not just any professionals, but 150 of the most influential thought leaders on LinkedIn who will be sharing unique knowledge and professional insights. Global thought leaders includingthe likes of Richard Branson, David Cameron, Olaf Swantee and Jacques Attali.This is truly content unlike anything you get on the web or in print. It’s exclusive content that’s caught on fire. Members are getting unique content that they can’t get anywhere else by following Influencers. On LinkedIn, Influencers have become publishers virtually overnight, attracting followers that engage with and share their content – posting hundreds of thousands of comments. (March 1, 2013)
  • Is social network gendered

    1. 1. Is Social Networking Gendered? ©2013 LinkedIn Corporation. All Rights Reserved.
    2. 2. Social Media has revolutionized our Personal Lives ©2013 LinkedIn Corporation. All Rights Reserved
    3. 3. And Women Were the Pioneers ©2013 LinkedIn Corporation. All Rights Reserved
    4. 4. Social Media has Revolutionized Politics ©2013 LinkedIn Corporation. All Rights Reserved
    5. 5. And Women, Again, Played a Critical Role in it Tawakul Karman, 2011 Nobel Price ©2013 LinkedIn Corporation. All Rights Reserved
    6. 6. Now Social Media is Revolutionizing Business ©2013 LinkedIn Corporation. All Rights Reserved
    7. 7. But this Time, Women Get Skeptical Source: Microsoft Ipsos ©2013 LinkedIn Corporation. All Rights Reserved
    8. 8. And this is Known for a Fact Source: Nine Minutes Survey, LinkedIn, April 2012 ©2013 LinkedIn Corporation. All Rights Reserved
    9. 9. Can we let the Old Boy Club story also happen Online? ©2013 LinkedIn Corporation. All Rights Reserved
    10. 10. How can Women Bolster their Brand with Social Media? ©2013 LinkedIn Corporation. All Rights Reserved
    11. 11. Its all about, Who You Are Who You Know What You Know ©2013 LinkedIn Corporation. All Rights Reserved 11
    12. 12. Who You Are ©2013 LinkedIn Corporation. All Rights Reserved. 12
    13. 13. Grab the Attention ©2013 LinkedIn Corporation. All Rights Reserved.
    14. 14. The First Impression Does Matter ©2013 LinkedIn Corporation. All Rights Reserved. 14
    15. 15. Put Your Brand Front & Center ©2013 LinkedIn Corporation. All Rights Reserved
    16. 16. Let Your Network Speak for You (recommendations & endorsements) ©2013 LinkedIn Corporation. All Rights Reserved
    17. 17. Who You Know ©2013 LinkedIn Corporation. All Rights Reserved. 17
    18. 18. Do you know how Powerful Social Media is? 1,773 500k+ 15m + 1st Degree 2nd Degree 3rd Degree
    19. 19. There is an Opportunity behind each Connection You have more connections than you think Prospects Recruiters Experts Recommendations Influencers Candidates www.linkedinlabs.com
    20. 20. And Many Existing Networks to Leverage
    21. 21. Just Follow Suggestions ©2013 LinkedIn Corporation. All Rights Reserved
    22. 22. And Take Care ©2013 LinkedIn Corporation. All Rights Reserved
    23. 23. What You Know ©2013 LinkedIn Corporation. All Rights Reserved. 23
    24. 24. It All Starts with Search ©2013 LinkedIn Corporation. All Rights Reserved
    25. 25. Join the Community ©2013 LinkedIn Corporation. All Rights Reserved
    26. 26. Get The Others do the Work For You
    27. 27. Listen to Influencers
    28. 28. Leverage Insights
    29. 29. Be Active ©2013 LinkedIn Corporation. All Rights Reserved
    30. 30. What Makes Good Content? Including a link drives twice the engagement Images results in a 98% higher comment rate Links to YouTube videos lead to a 75% higher share rate
    31. 31. But Where is the best place to Network? ©2013 LinkedIn Corporation. All Rights Reserved
    32. 32. I like coffee
    33. 33. I am drinking #coffee
    34. 34. I am good at drinking coffee
    35. 35. Watch me as drinking coffee
    36. 36. Here is where I drink coffee
    37. 37. My coffee looks good
    38. 38. Identity Me, as a person Me, as an opinion Me, as a professional ©2013 LinkedIn Corporation. All Rights Reserved Connections Key apps Friends, Family and Status, Photo Sharing Colleagues & Social Gaming Fans & Followers Real-time Micro Blogging Colleagues & Professional Identity, Business Contacts Connections & Insights
    39. 39. It is All About Giving The Right Info To the Right People At the Right Time ©2013 LinkedIn Corporation. All Rights Reserved
    40. 40. Questions? ©2013 LinkedIn Corporation. All Rights Reserved 40
    41. 41. Thank You LinkedIn: uk.linkedin.com/in/laurencebret ©2013 LinkedIn Corporation. All Rights Reserved Twitter: @lbret

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