Google Plus

A Simple Guide to Google PlusThursday, August 4, 2011

What is Google Plus? Google Plus is Google’s answer to the social network. • Google Plus was launched on June 28, 2011. Similar to Facebook, it is described as Google’s version of the social network. • Google+ attracted 25 million users in less than one month. Facebook and Twitter did not see that many users for nearly three years. • Google Plus is a mix of social products including a newsfeed, www.plus.google.com recommendation engine, video chat, group texting service and a contact management service.Thursday, August 4, 2011

Components of Google Plus • +Circles-‐Manages your contacts • +Sparks-‐Manages your interests and content • +Hangouts-‐Group video chat • +Huddle-‐Group text messagesThursday, August 4, 2011

Circles Circles are a way to manage and organize your contacts Your contacts receive a no@ﬁca@on when you add them to one of your circles, but they cannot see which circle you have added them to.Thursday, August 4, 2011

Sparks Google+ Sparks are similar to the fan pages you like on Facebook. Topics you add to Sparks show up in your Google+ stream (newsfeed) and allow you to share arAcles with your circles www.plus.google.comThursday, August 4, 2011

Hangouts • Hangouts is a video chat component within Google+. • You can let speciﬁc circles know you are “hanging out” and see who drops by to chat, without anyone ini@a@ng the conversa@on. • Hangouts allows you to chat with up to 10 people at one @me. See Hangouts in Action www.plus.google.comThursday, August 4, 2011

Huddles Huddle is an app for Google+ users that allows you to turn individual conversa@ons into one group chat session Google+ Huddle Demo www.plus.google.comThursday, August 4, 2011

Google +1 If you are signed into Google+, your search results may highlight relevant content that is created or shared by your social connecAons. •Websites, blogs and content shared or created by your friends •Web content that has been recommended or shared by others using +1 buLon.Thursday, August 4, 2011

Google +1 • The +1 buLon publicly shows content and websites you recommend on the web. It can appear in a variety of places including on Google and on sites across the web. • Your +1’s and your social connec@ons directly relate to your Google+ stream, and content you see in Google Search. • Recommenda@ons from people in your Google+ Circles, Gmail contacts and people you follow on Google Reader and Buzz. • Your +1s appear across the web as annota@ons on the content you recommend. It also appears in a tab on your Google+ proﬁle, allowing you to manage your list and control who sees it.Thursday, August 4, 2011

Google+ Stats As of July 16, Google+ is the 42nd most-‐visited social networking site in the U.S. and the 638th most-‐visited site on the web ■ 56% of Google+’s upstream traffic came from other Google proper@es last week, with 34% of that traffic coming from Google.com. And 37% of its upstream traffic came from search engines, while 21% of its traffic was driven by email ■ Google+ is dominated by young adults. Its biggest age group for the four weeks ending July 14 was the 25-‐34 age bracket, which accounted for 38.37% of all visits. The week before, the en@re 18-‐34 age bracket made up just 38.11% of total visitors. ■ Los Angeles, New York City and San Francisco are the most dominant metropolitan areas driving www.plus.google.com traffic to Google+. Aus@n, TX was the most dominant city for the plaborm most recently.Thursday, August 4, 2011

What about Google+ business pages? • Google has asked businesses not to sign up for Google+ just yet, because they are working on creaAng pages for businesses similar to pages on Facebook. • Businesses could fill out a form online for consideraAon to test new business features on Google+ first-‐allowing certain businesses to test the new beta version. • Word on the street is that a promising feature for marketers will be using Sparks to posiAon their content to appear in the feed for certain terms just like websites appear near the top on Google search results. This cannot be done yet because Google has yet to reveal how they determine which stories are presented on Sparks. • Google+ for businesses is coming by the end of the year according to Google, it is just a maSer of making the plaTorm relevant and useful for businesses first.Thursday, August 4, 2011

Google Plus

by Scott Brandon

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