"One of the world's 50 most important marketing thinkers" (Source: CIM)
Clients include Unilever, Tesco, Jordans, BBC, RSA and T-Mobile
Author of 5 books: “The brandgym", “Brand Stretch", "Brand Vision", "Where's the Sausage?" and "Grow the Core". Writes one of Europe's Top 10 branding blogs, and articles for The Marketer, Brand Strategy, Marketing, The Guardian and Market Leader
21 years in branding: prior to the brandgym, ran the Paris office of Added Value (now part of WPP), after beginning in brand management with P&G and getting an MBA from INSEAD.
"T he brandgym help ed us create an inspiring brand vision, but also a n 8 quarter innovation roadmap. This focus ed us on fewer, bigger ideas , chang ing the way the whole business works. The engagement and alignment of the team ha ve been transformed. " Phil Chapman, CMO
"W e picked the brandgym over much bigger agencies because of the ir hands-on, personal service and top-notch thinking. They inspired and guided the board to create a new brand vision and architecture, and helped transform RSA from a product-led to brand-led organisation. " Gordon Henderson, Brand and Strategy Director
T here ' s no better company to supercharge your brand thinking. They challenged us to think about the bigger, longer-term brand issues. We came out of the process with several important initiatives that we are already implementing. " Lance Bachelor, Marketing Director
"We w ere under pressure to deliver results fast when we hired the brandgym. The ir "hothouse" process took us and our partner agencies from a standing start to a sharper positioning, simplified architecture and revamped marketing mix in just 12 weeks. " Carol Welch, Marketing Director