Brandgym network 08

June 2008

1. THE OPPORTUNITY

What's the opportunity?
Become a partner in a fast growing international brand coaching business that already has fee income of almost 2 million Euros
Help brand teams create an inspiring vision and action plans to turn it into growth
Run your own business, be your own boss, with complete freedom to manage your own life, at the same time as ...
... benefitting from the brandgym's reputation, client list, intellectual capital and partner network (5 of us for now and plans to be 10)
Create your own “best-in-class” project teams using your own contacts and ours: the “Dreamworks” approach

Network not Factory 2 Founders 30-40 Juniors Bigconsultancy p.l.c. the brandgym network 4-5 Directors

Our manifesto
Our ambition is to become the world's number 1 name in brand strategy
We will be famous for having the biggest ideas , not the biggest agency
We’ll have 6 books published by end 08 and will continue continue to launch new titles, including use of new media such as DVD, blogs and podcasts, and further building our presence on TV, in the press and at conferences
We’ll expand our network of partners from 5 to 10, attracting, nurturing and developing the best brand thinkers who will add new intellectual property to the brandgym
We’ll be the "Dreamworks of branding", creating tailor-made teams of leading-edge, best-in-class experts for each project instead of building a "factory of consultants”: a fast, flexible and forward-thinking approach
We’re coaches building long term relationships with brandgym members one at a time, not consultants doing hit-and-run projects for clients. brandgym membership will be something that is valued, enjoyed and talked about
By building our reputation we will create opportunities for our partners to work less and earn more than they did in corporate life. We will be free to fully explore our personal passions and creative outlets and spend quality time with our families

Who are we looking for?
"Needles in the haystack"!
Min 15 years experience of leading major brand vision and positioning projects
Worked in a top agency/consultancy and ideally also as a client
Premier league facilitator
Proven track record of winning/generating $2 million+ of business per year and generating re-purchase and client loyalty
Ability and desire to work independently, without a team (though you may choose to work with freelance people and partner agencies)
Creatively strategic, strategically creative
Sees branding as a business-building process, not about creating "image wrappers"
Confident, committed, quick-thinking
Believe in having “professional fun”
Likely age mid 30s/early 40s

What’s in it for you?
Added brand credibility and reputation to drive higher daily rate and help new biz
Ability to leverage the brandgym intellectual capital: 5 books, blog, articles, conference presentations etc.
“ Off the shelf”, proven identity (website, creds, business cards etc.)
Supercharge your consultancy with extra brain power, experience, methods and tools
Possible client leads through referrals (e.g. in his 1st year, David Nichols our 3rd partner won £200k of new biz referred to him via the brandgym)
Be part of a bigger adventure…
blog: www.wheresthesausage.com

How it works
You have the rights to build the brandgym business in a given region and/or sector
We sign a contract that covers issues such as quality control, minimum fee levels
You win and manage your own projects, with our help
You use the brandgym network as much or as little as you want, beyond the partner retreats we have in cool places once a year
You keep the fees you earn, less a percentage for being part of the brandgym network using the 20/10/10 rule (see over)

The 20/10/10 rule £2000- 2500/ day 10% to bgym min. 20% premium £2400 - 3000- day (or more) Daily rate as a brandgym partner Daily rate as a freelance 10%+ for you

2. BRANDGYM CREDS

What we do
Energise and focus teams to help them achieve their brand & business ambitions
One service: inspiring vision and action plans to turn it into growth

Teams we’ve coached
Ambitious teams with the capacity to make change happen, including big corporate brands

Conventional consultancy
As partners (at Added Value), 50%+ of our time was on “managing the factory”
We left to spend all our time on branding and marketing
Founders/Partners Directors Managers

Coaching network = no factory
Coaches with 15-20 years experience
Working on 2-3 projects at a time
Founders/Partners Directors Managers

Ideas-centric company
No management = time for R&D

Coaching, not consulting “ Building strategy & innovation with you, not for you”
Category & brand expertise
Selecting/leading the team
Co-creation & ownership of strategy
Implementing the action plan
Your team
“ Mental sparring partner”
Brand vision experience on 100+ projects, across sectors
Process design: team journies to build energy
Facilitation
Brand coach

“ Dreamworks” team: flexible, fast Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement

brandgym coaches
David Taylor
P&G
INSEAD/ McKinsey
Founder/MD Added Value France
brandgym since 2000: leads brand vision
Bass guitarist and novel writer
David Nichols
OC&C
MD Added Value UK
brandgym since 2005: leads invention
Writer and producer of musicals
Diego Kerner
Marketing at Diageo, Coke
Global Marketing Director for Cadbury
brandgym since 2004: leads 360 insight
Martial arts expert and psychology student

Core belief: “brand-led business ”
Helping you change your business, not your logo
Brand-led Business Brand as “image wrapper”

“ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour

Our process: vision + invention loop
Bring the vision to life with innovation and marketing ideas: Vision to Action
VISION ACTION CRAFT INVENT INSIGHT

Contact
David Taylor
the brandgym
134 Felsham Road
London SW15 1DP
United Kingdom
M: + 44 (0) 77 89 20 25 64
T: + 44 (0) 208 785 6760
F: + 44 (0) 208 785 6761
E: david@thebrandgym.com
W: www.thebrandgym.com

Brandgym network 08

by David Taylor

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