Brandgym network 08


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The benefits of solo brand consultants becoming a brandgym partner

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Brandgym network 08

  1. 1. June 2008
  3. 3. What's the opportunity? <ul><li>Become a partner in a fast growing international brand coaching business that already has fee income of almost 2 million Euros </li></ul><ul><li>Help brand teams create an inspiring vision and action plans to turn it into growth </li></ul><ul><li>Run your own business, be your own boss, with complete freedom to manage your own life, at the same time as ... </li></ul><ul><li>... benefitting from the brandgym's reputation, client list, intellectual capital and partner network (5 of us for now and plans to be 10) </li></ul><ul><li>Create your own “best-in-class” project teams using your own contacts and ours: the “Dreamworks” approach </li></ul>
  4. 4. Network not Factory 2 Founders 30-40 Juniors Bigconsultancy p.l.c. the brandgym network 4-5 Directors
  5. 5. Our manifesto <ul><li>Our ambition is to become the world's number 1 name in brand strategy </li></ul><ul><li>We will be famous for having the biggest ideas , not the biggest agency </li></ul><ul><li>We’ll have 6 books published by end 08 and will continue continue to launch new titles, including use of new media such as DVD, blogs and podcasts, and further building our presence on TV, in the press and at conferences </li></ul><ul><li>We’ll expand our network of partners from 5 to 10, attracting, nurturing and developing the best brand thinkers who will add new intellectual property to the brandgym </li></ul><ul><li>We’ll be the &quot;Dreamworks of branding&quot;, creating tailor-made teams of leading-edge, best-in-class experts for each project instead of building a &quot;factory of consultants”: a fast, flexible and forward-thinking approach </li></ul><ul><li>We’re coaches building long term relationships with brandgym members one at a time, not consultants doing hit-and-run projects for clients. brandgym membership will be something that is valued, enjoyed and talked about </li></ul><ul><li>By building our reputation we will create opportunities for our partners to work less and earn more than they did in corporate life. We will be free to fully explore our personal passions and creative outlets and spend quality time with our families </li></ul>
  6. 6. Who are we looking for? <ul><li>&quot;Needles in the haystack&quot;! </li></ul><ul><ul><li>Min 15 years experience of leading major brand vision and positioning projects </li></ul></ul><ul><ul><li>Worked in a top agency/consultancy and ideally also as a client </li></ul></ul><ul><ul><li>Premier league facilitator </li></ul></ul><ul><ul><li>Proven track record of winning/generating $2 million+ of business per year and generating re-purchase and client loyalty </li></ul></ul><ul><ul><li>Ability and desire to work independently, without a team (though you may choose to work with freelance people and partner agencies) </li></ul></ul><ul><ul><li>Creatively strategic, strategically creative </li></ul></ul><ul><ul><li>Sees branding as a business-building process, not about creating &quot;image wrappers&quot; </li></ul></ul><ul><ul><li>Confident, committed, quick-thinking </li></ul></ul><ul><ul><li>Believe in having “professional fun” </li></ul></ul><ul><ul><li>Likely age mid 30s/early 40s </li></ul></ul>
  7. 7. What’s in it for you? <ul><li>Added brand credibility and reputation to drive higher daily rate and help new biz </li></ul><ul><li>Ability to leverage the brandgym intellectual capital: 5 books, blog, articles, conference presentations etc. </li></ul><ul><li>“ Off the shelf”, proven identity (website, creds, business cards etc.) </li></ul><ul><li>Supercharge your consultancy with extra brain power, experience, methods and tools </li></ul><ul><li>Possible client leads through referrals (e.g. in his 1st year, David Nichols our 3rd partner won £200k of new biz referred to him via the brandgym) </li></ul><ul><li>Be part of a bigger adventure… </li></ul>blog:
  8. 8. How it works <ul><li>You have the rights to build the brandgym business in a given region and/or sector </li></ul><ul><li>We sign a contract that covers issues such as quality control, minimum fee levels </li></ul><ul><li>You win and manage your own projects, with our help </li></ul><ul><li>You use the brandgym network as much or as little as you want, beyond the partner retreats we have in cool places once a year </li></ul><ul><li>You keep the fees you earn, less a percentage for being part of the brandgym network using the 20/10/10 rule (see over) </li></ul>
  9. 9. The 20/10/10 rule £2000- 2500/ day 10% to bgym min. 20% premium £2400 - 3000- day (or more) Daily rate as a brandgym partner Daily rate as a freelance 10%+ for you
  10. 10. 2. BRANDGYM CREDS
  11. 11. What we do <ul><li>Energise and focus teams to help them achieve their brand & business ambitions </li></ul><ul><li>One service: inspiring vision and action plans to turn it into growth </li></ul>
  12. 12. Teams we’ve coached <ul><li>Ambitious teams with the capacity to make change happen, including big corporate brands </li></ul>
  13. 13. Conventional consultancy <ul><li>As partners (at Added Value), 50%+ of our time was on “managing the factory” </li></ul><ul><li>We left to spend all our time on branding and marketing </li></ul>Founders/Partners Directors Managers
  14. 14. Coaching network = no factory <ul><li>Coaches with 15-20 years experience </li></ul><ul><li>Working on 2-3 projects at a time </li></ul>Founders/Partners Directors Managers
  15. 15. Ideas-centric company <ul><li>No management = time for R&D </li></ul>
  16. 16. Coaching, not consulting “ Building strategy & innovation with you, not for you” <ul><li>Category & brand expertise </li></ul><ul><li>Selecting/leading the team </li></ul><ul><li>Co-creation & ownership of strategy </li></ul><ul><li>Implementing the action plan </li></ul>Your team <ul><li>“ Mental sparring partner” </li></ul><ul><li>Brand vision experience on 100+ projects, across sectors </li></ul><ul><li>Process design: team journies to build energy </li></ul><ul><li>Facilitation </li></ul>Brand coach
  17. 17. “ Dreamworks” team: flexible, fast Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement
  18. 18. brandgym coaches <ul><li>David Taylor </li></ul><ul><li>P&G </li></ul><ul><li>INSEAD/ McKinsey </li></ul><ul><li>Founder/MD Added Value France </li></ul><ul><li>brandgym since 2000: leads brand vision </li></ul><ul><li>Bass guitarist and novel writer </li></ul><ul><li>David Nichols </li></ul><ul><li>OC&C </li></ul><ul><li>MD Added Value UK </li></ul><ul><li>brandgym since 2005: leads invention </li></ul><ul><li>Writer and producer of musicals </li></ul><ul><li>Diego Kerner </li></ul><ul><li>Marketing at Diageo, Coke </li></ul><ul><li>Global Marketing Director for Cadbury </li></ul><ul><li>brandgym since 2004: leads 360 insight </li></ul><ul><li>Martial arts expert and psychology student </li></ul>
  19. 19. Core belief: “brand-led business ” <ul><li>Helping you change your business, not your logo </li></ul>Brand-led Business Brand as “image wrapper”
  20. 20. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
  21. 21. Our process: vision + invention loop <ul><li>Bring the vision to life with innovation and marketing ideas: Vision to Action </li></ul>VISION ACTION CRAFT INVENT INSIGHT
  22. 22. Contact <ul><li>David Taylor </li></ul><ul><li>the brandgym </li></ul><ul><li>134 Felsham Road </li></ul><ul><li>London SW15 1DP </li></ul><ul><li>United Kingdom </li></ul><ul><li>M: + 44 (0) 77 89 20 25 64 </li></ul><ul><li>T: + 44 (0) 208 785 6760 </li></ul><ul><li>F: + 44 (0) 208 785 6761 </li></ul><ul><li>E: </li></ul><ul><li>W: </li></ul>