Community Management for Business: A primer
by Olivier Blanchard, Principal at BrandBuilder Marketing on Nov 29, 2011
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1. The business value of community management. ...
1. The business value of community management.
2. The functions of a community manager from a business perspective.
3. Tips on identifying, hiring, training and managing community managers.
Presentation delivered at General Mills for MIMA on 16 November 2011
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