Who knows what socialbusiness really means?thefuturestory —Today@AndrewGrill
Social media is just like real life!
“A conversation with Ginni Rometty” - IBM CEOCouncil on Foreign Relations, 7 Mar 2013social.bz/ibmceo
The Consumer decision journey - oldJune 2009 issue of McKinsey Quarterly, David CourtThe consumer decision journey - oldso...
The loyalty loop exists as a result of the social channelThe consumer decision journey - newsocial.bz/cdjJune 2009 issue o...
social.bz/eefail
social.bz/eefail
social.bz/eesm
Influencers become advocatessocial.bz/advocates
Influencers become advocatessocial.bz/advocates
United Breaks Guitarssocial.bz/ubg
From Social Media toSocial Business
Definitions
What is social business?• Definitions - what does social businessmean?• What is your definition?
“The deep integration of socialmedia and social methodologiesinto the organization to drivebusiness impact”Altimeter Group...
“A social business is anorganization whose culture andsystems encourage networksof people to create businessvalue.”IBM rep...
social.bz/dogfood
yammer.com
Social Business Patterns• IBM social business patterns• Finding expertise• Gaining external customer insight• Increasing k...
CEMEX is a social businesssocial.bz/cemex
social.bz/digerati
social.bz/digerati
social.bz/digerati
@AndrewGrillwww.social.bz+44 (0) 1252 899 950@theblueballroomwww.theblueballroom.com
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
thefuturestory workshop on social business April 30 2013
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thefuturestory workshop on social business April 30 2013

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Andrew Grill, CEO of Kred - the largest social influence platform in the world gives his insights into 'what social business really means' at thefuturestory event organised by communications agency, theblueballroom at RADA on April 30 2013

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thefuturestory workshop on social business April 30 2013

  1. 1. Who knows what socialbusiness really means?thefuturestory —Today@AndrewGrill
  2. 2. Social media is just like real life!
  3. 3. “A conversation with Ginni Rometty” - IBM CEOCouncil on Foreign Relations, 7 Mar 2013social.bz/ibmceo
  4. 4. The Consumer decision journey - oldJune 2009 issue of McKinsey Quarterly, David CourtThe consumer decision journey - oldsocial.bz/cdj
  5. 5. The loyalty loop exists as a result of the social channelThe consumer decision journey - newsocial.bz/cdjJune 2009 issue of McKinsey Quarterly, David Court
  6. 6. social.bz/eefail
  7. 7. social.bz/eefail
  8. 8. social.bz/eesm
  9. 9. Influencers become advocatessocial.bz/advocates
  10. 10. Influencers become advocatessocial.bz/advocates
  11. 11. United Breaks Guitarssocial.bz/ubg
  12. 12. From Social Media toSocial Business
  13. 13. Definitions
  14. 14. What is social business?• Definitions - what does social businessmean?• What is your definition?
  15. 15. “The deep integration of socialmedia and social methodologiesinto the organization to drivebusiness impact”Altimeter GroupThe Evolution of Social BusinessSix Stages of Social Business Transformation - March 2013http://social.bz/a1
  16. 16. “A social business is anorganization whose culture andsystems encourage networksof people to create businessvalue.”IBM report April 2013Social Business Patterns in achieving social business successhttp://social.bz/ibmsp
  17. 17. social.bz/dogfood
  18. 18. yammer.com
  19. 19. Social Business Patterns• IBM social business patterns• Finding expertise• Gaining external customer insight• Increasing knowledge share• Improving recruitment & on-boarding
  20. 20. CEMEX is a social businesssocial.bz/cemex
  21. 21. social.bz/digerati
  22. 22. social.bz/digerati
  23. 23. social.bz/digerati
  24. 24. @AndrewGrillwww.social.bz+44 (0) 1252 899 950@theblueballroomwww.theblueballroom.com

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