The Blog Works #1 Alexandra Vanthournhout

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Blogging is easy. Creating an extraordinarily good blog is not. Finding your niche, aiming for quality in everything that you say or do, creating original content: those are all things worth remembering if you really want to take your blog to the next level. It takes hard work, it takes integrity, and it takes a lot of guts. Especially if you want to make a blog your source of income, in which case you need a good business angle. And what would a blog be without a loyal following? It’s all about your readers: how to intrigue them, get them commenting, get them to come back. Rome wasn’t built in a day, and neither is a successful blog. But it’s doable, and it’s enjoyable.

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The Blog Works #1 Alexandra Vanthournhout

  1. 1. BLOGGING AND CONTENT QUALITY ALEXANDRA VANTHOURNOUT
  2. 2. <ul><li>HOW TO BE A SUCCESSFUL BLOGGER </li></ul><ul><li>Find your niche </li></ul><ul><li>Be prepared to work hard </li></ul><ul><li>Create good, original content </li></ul><ul><li>Create a loyal following </li></ul><ul><li>Think “Business” </li></ul>
  3. 3. <ul><li>FINDING YOUR NICHE </li></ul><ul><li>Write in your own voice, your own style </li></ul><ul><li>No one likes a copycat! </li></ul><ul><li>Who's your audience? </li></ul><ul><li>Every second, 2 new blogs are created: how will you stand out? </li></ul><ul><li>Find out what your readers enjoy and expand on that </li></ul>
  4. 4. <ul><li>CREATE ORIGINAL CONTENT </li></ul><ul><li>Don't just take text from websites and press releases, create your own content </li></ul><ul><li>Take your own pictures </li></ul><ul><li>Be opinionated, have a unique voice </li></ul><ul><li>Really make your blog your own </li></ul>
  5. 5. <ul><li>CREATING A FOLLOWING </li></ul><ul><li>Be ACTIVE </li></ul><ul><li>Create a community around your blog: engage with your readers through comments, social media, real life </li></ul><ul><li>See other bloggers as your colleagues, not your competition </li></ul><ul><li>Regular features will make readers return </li></ul><ul><li>Competitions, giveaways, polls... </li></ul>
  6. 6. <ul><li>THINK “BUSINESS” </li></ul><ul><li>Freebies don't pay the bills. If you want to be a serious blogger, think “BUSINESS” </li></ul><ul><li>YOU are the business, so act professional </li></ul><ul><li>Freebies: yay or nay? Don't just blog because someone gave you a cupcake </li></ul><ul><li>Advertising and Affiliate Marketing </li></ul><ul><li>Always keep your integrity </li></ul>
  7. 7. <ul><li>WORK HARD </li></ul><ul><li>Don't expect to sit front row at fashion week after 3 posts. </li></ul><ul><li>Be consistent and post REGULARLY, even if no one is reading. They will eventually. </li></ul><ul><li>Don't wait to be contacted, get in touch with people yourself </li></ul>
  8. 8. <ul><li>SUMMARY </li></ul><ul><li>If you want to be taken seriously as a blogger, act serious. Act like a professional, think like a business. </li></ul><ul><li>Your readers are your most valued asset, so listen to them </li></ul><ul><li>Be yourself </li></ul><ul><li>Without hard work, none of these things will make a difference. </li></ul>

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