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The Blog Works #1 Alexandra Vanthournhout
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The Blog Works #1 Alexandra Vanthournhout

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Blogging is easy. Creating an extraordinarily good blog is not. Finding your niche, aiming for quality in everything that you say or do, creating original content: those are all things worth …

Blogging is easy. Creating an extraordinarily good blog is not. Finding your niche, aiming for quality in everything that you say or do, creating original content: those are all things worth remembering if you really want to take your blog to the next level. It takes hard work, it takes integrity, and it takes a lot of guts. Especially if you want to make a blog your source of income, in which case you need a good business angle. And what would a blog be without a loyal following? It’s all about your readers: how to intrigue them, get them commenting, get them to come back. Rome wasn’t built in a day, and neither is a successful blog. But it’s doable, and it’s enjoyable.

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  • 1. BLOGGING AND CONTENT QUALITY ALEXANDRA VANTHOURNOUT
  • 2.
    • HOW TO BE A SUCCESSFUL BLOGGER
    • Find your niche
    • Be prepared to work hard
    • Create good, original content
    • Create a loyal following
    • Think “Business”
  • 3.
    • FINDING YOUR NICHE
    • Write in your own voice, your own style
    • No one likes a copycat!
    • Who's your audience?
    • Every second, 2 new blogs are created: how will you stand out?
    • Find out what your readers enjoy and expand on that
  • 4.
    • CREATE ORIGINAL CONTENT
    • Don't just take text from websites and press releases, create your own content
    • Take your own pictures
    • Be opinionated, have a unique voice
    • Really make your blog your own
  • 5.
    • CREATING A FOLLOWING
    • Be ACTIVE
    • Create a community around your blog: engage with your readers through comments, social media, real life
    • See other bloggers as your colleagues, not your competition
    • Regular features will make readers return
    • Competitions, giveaways, polls...
  • 6.
    • THINK “BUSINESS”
    • Freebies don't pay the bills. If you want to be a serious blogger, think “BUSINESS”
    • YOU are the business, so act professional
    • Freebies: yay or nay? Don't just blog because someone gave you a cupcake
    • Advertising and Affiliate Marketing
    • Always keep your integrity
  • 7.
    • WORK HARD
    • Don't expect to sit front row at fashion week after 3 posts.
    • Be consistent and post REGULARLY, even if no one is reading. They will eventually.
    • Don't wait to be contacted, get in touch with people yourself
  • 8.
    • SUMMARY
    • If you want to be taken seriously as a blogger, act serious. Act like a professional, think like a business.
    • Your readers are your most valued asset, so listen to them
    • Be yourself
    • Without hard work, none of these things will make a difference.