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Tiffany St James: Navigating Big Data

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Tiffany St James: social media strategist, international speaker and founder of Stimulation Ltd talks at the Linkedin #whatstrending group's event about B2B Social Media on Wed 30th Jan …

Tiffany St James: social media strategist, international speaker and founder of Stimulation Ltd talks at the Linkedin #whatstrending group's event about B2B Social Media on Wed 30th Jan 2013.
@tiffanystjames @wtrending
www.facebook.com/wtrending

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  • 40 seconds of twitter mentions Http://flickr.com/photos/hepwori/5981862741/ One of my funner hobby projects at Twitter. This is a small section of a larger graph showing Twitter users mentioning other Twitter users. Each vertex is a Twitter account. Each directed edge is a mention of one account by another. In this image you can see some accounts which get mentioned a lot (lots of inbound arrows to a central point) and accounts which do a lot of mentioning (lots of outbound arrows from a central point). The latter are mainly automata. The large image of which this is a section shows about 40 seconds of activity on Twitter. It was plotted using GraphViz. I'm currently working on a version showing five times as much data, and realistically I might ultimately get as far as being able to plot about half an hour's worth.

Transcript

  • 1. NAVIGATING BIG DATA #whatstrending  B2B Social Media & Marketing40 seconds of twitter mentionsHttp://flickr.com/photos/hepwori/5981862741/  @tiffanystjames
  • 2. Make data intelligible @Tiffany St James
  • 3. @Tiffany St James
  • 4. @Tiffany St James
  • 5. What makes good information design? [Source: http://www.informationisbeautiful.net]  @Tiffany St James
  • 6. Give context @Tiffany St James
  • 7. Carbon Footprint Calculator @Tiffany St James
  • 8. What do you need? @Tiffany St James
  • 9. Objectives: what are you trying to achieve? There are only 6 functions of social media in a business context: HR PR Direct Sales Customer Service Business Intelligence Internal Comms Be REALLY clear on your objectives before you start @TiffanyStJames
  • 10. People capabilities • Attitude • Aptitude • Capability • Capacity • New peeps vs training • Culture Understand your current talent and their aspirations: train, develop or hire people for objective-led purposes @TiffanyStJames
  • 11. Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
  • 12. Action-orientated modelling @Tiffany St James
  • 13. Action-orientated modelling Based on Prochaska’s theoretical model of behavioural change @Tiffany St James
  • 14. Saving lives by good comms? Source: www.cognacsystems.co.uk @Tiffany St James
  • 15. What’s Hot What’s NotBig Data ‘Empty’ monitoringChief Scientists Giving it to the internFocused objectives Social buzzActionable insights Responding to everythingGreat tools Using tools because they are freeCapable teams Hoping your people will ‘pick it up’ @Tiffany St James
  • 16. Thank you, let’s keep talking… Tiffany St James Social Media Strategist tiffany@stimulationltd.co.uk @tiffanystjames bit.ly/tiffanyshowreel slideshare.net/tiffanystjames tiffanystjames bit.ly/tiffanybio @TiffanyStJames
  • 17. Embedding digital and social media capability in organisations