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Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
Chris Minas, MD Nimbletank
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Chris Minas, MD Nimbletank

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Chris Minas, MD of Nimbletank www.nimbletank.com speaking at the first event for the Linkedin #whatstrending group: #whatstrending in ecommerce

Chris Minas, MD of Nimbletank www.nimbletank.com speaking at the first event for the Linkedin #whatstrending group: #whatstrending in ecommerce

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  • Transcript

    • 1. nimbletank #whatstrending ecommerce 24th October 2012
    • 2. Who we are A pioneering full service mobile agency providing best in class multi-platform solutions for both B2B and B2C clients across the globe. We are independently owned and based in Noho London. We are an experienced team of mobile experts (from strategists to creatives, technologists to tea makers) who strive to deliver mobile based marketing solutions for our clients. 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 3. Welcome to nimbletankWe understand how to move quickly through complex clientlandscapes to offer robust mobile thinking and solutions forour clients 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 4. Our approach How we put brands into consumer hands 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 5. Who we plan and createfor Plus many more...... 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 6. #whatstrending ecommerce
    • 7. MOBILE17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 8. MOBILE STATS2013 more people will use mobile phonesthan PCs to get online Mobile set to generate revenue $15.9 billion in expected end-user spending in 2012 Gartner statistics for cutting-edge technologies and mobile trends for 2012. 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 9. MOBILE STATS 1/3 of Mobile Phone Owners Have Used Their Mobile Device to Make a Purchase 1/4 of Mobile Phone Owners Have Made a Purchase Using Their Browser Gartner statistics for cutting-edge technologies and mobile trends for 2012. 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 10. MOBILE STATS Number of Consumers Purchasing Physical Goods on Mobile Devices Triples Over 3 Years Gartner statistics for cutting-edge technologies and mobile trends for 2012. 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 11. MOBILE STATS Gartner statistics for cutting-edge technologies and mobile trends for 2012. 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 12. #whatstrending Mcommerce
    • 13. MCOMMERCE TRENDS ROPO PAYMENT ECOSYSTEMS BEHAVIORAL CHANGE SoLoMo EXPECTATION MANAGEMENT PROXIMITY MARKETING 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 14. MCOMMERCE TRENDS ROPO PAYMENT ECOSYSTEMS RESEARCH ONLINE MULTIPLE PAYMENT OPTIONS PURCHASE OFFLINE BEHAVIORAL CHANGE SoLoMo EXPECTATION MANAGEMENT SOCIAL LOCATION MOBILE USER EXPECTATIONS PROXIMITY MARKETING GEO LOCATED OFFERS 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 15. MCOMMERCE TRENDS ROPO = RESEARCH ONLINE PURCHASE OFFLINE 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 16. MCOMMERCE TRENDS ROPO = RESEARCH ONLINE PURCHASE OFFLINE 60 % local search result in a in store purchase Purchase takes 7x longer than in 2002 HIGH STREET BRANDS - FOCUS ON COMPETITORS & COMPARISONS. DRIVE CUSTOMERS TO THE STORES ONLINE ONLY BRANDS NEED TO POSITION DIFFERENTLY TO HIGH STREET BRANDS 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 17. MCOMMERCE TRENDS ROPO = RESEARCH ONLINE PURCHASE OFFLINE BITESIZE HIT OF THE BEST OF ASOS ON A DAILY BASIS FASION EDITORS & CELEBRITIES SELECTING PRODUCTS 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 18. MCOMMERCE TRENDS SoLoMo = SOCIAL LOCATION MOBILE 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 19. MCOMMERCE TRENDS SoLoMo = SOCIAL LOCATION MOBILE SHARABLE CONTENT LOCATION AWARE RELEVANT CONTENT FOR TIME AND PLACE RELEVANT CONTENT OR SERVICES TO THE RIGHT PERSON AT THE RELEVANT TIME 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 20. MCOMMERCE TRENDS SoLoMo = SOCIAL LOCATION MOBILE 2012 WE SAW EARLY ADOPTERS 2013 WILL SEE MORE BRANDS IMPLEMENTING SoLoMo 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 21. MCOMMERCE TRENDS TARGETED ADVERTISINGPROXIMITY MARKETING = OFFERS & INCENTIVES 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 22. MCOMMERCE TRENDS TARGETED ADVERTISINGPROXIMITY MARKETING = OFFERS & INCENTIVES LOCATION AWARE ADVERTISING & OFFERS RELEVANT OFFERS AND INCENTIVES DEPENDING ON TIME & PLACE 4G,WiMax & INDOOR TARGET “GEO FENCING” EMERGING 2013 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 23. MCOMMERCE TRENDSPAYMENT ECOSYSTEM = PAYMENT TYPE 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 24. MCOMMERCE TRENDSPAYMENT ECOSYSTEM = PAYMENT TYPE MOBILE PAYMENT METHODS NEED TO BE STANDARDISED 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 25. MCOMMERCE TRENDSPAYMENT ECOSYSTEM = PAYMENT TYPE STARBUCKS EARLY ADOPTERS IN UK & US 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 26. MCOMMERCE TRENDSBEHAVIORAL CHANGEEXPECTATION MANAGEMENT = CUSTOMERS EXPECTATION IS CHANGING 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 27. MCOMMERCE TRENDSBEHAVIORAL CHANGE = CUSTOMERS EXPECTATION IS CHANGINGEXPECTATION MANAGEMENT CONSISTANT BRAND EASY TO USE & RELEVANT QUICK IMMEDIATE SERVICE TOLERANCE IS LOW. EXPECTATION HIGH ! 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 28. HOT MOBILE PAYMENTS WHATS NOT TARGETED ADVERTISING17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com
    • 29. Contact
    • 30. Chris MinasManaging DirectorChris.Minas@nimbletank.com 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | info@nimbletank.com | www.nimbletank.com

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