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People are lazy, my presentation voor Digital Day By BDMA (marketing)
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People are lazy, my presentation voor Digital Day By BDMA (marketing)

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This is the presentation I gave on technology and marketing, with a strong emphasis on youth. 2 rules: there is no such thing as digital natives and people are lazy.

This is the presentation I gave on technology and marketing, with a strong emphasis on youth. 2 rules: there is no such thing as digital natives and people are lazy.

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Transcript

  • 1. Hi,  
  • 2. I’m  Pedro  De  Bruyckere!  
  • 3. Follow  me  on  Twi9er:  @thebandb  
  • 4. People  seem  more  and  more   unreachable.  
  • 5. So  with  every  single  new  technology,   new  hope!  
  • 6. SomeFmes    there  are  some  simple  rules!  
  • 7. I  have  2:  There  is  no  such  thing     as  digital  naFves!  
  • 8. I  have  2:  people  are  lazy!  
  • 9. There  is  no  such    thing  as     digital  naFves.  
  • 10. If  you  think  they’ll  get  it?  
  • 11. Think  again!  
  • 12. They do text!
  • 13. QR-­‐codes  and  youngsters?   45%  don’t  know  them,     only  9%  checks  in   Apestaartjaren  4,  2012  
  • 14. 10%  of  youngsters  check-­‐in  
  • 15. But  most  of  the  Fmes:  
  • 16. Did  you  spot  the  QR-­‐code?  
  • 17. Here  it  is!  
  • 18. Really?  
  • 19. And  would  you  date  this  guy?  
  • 20. Do  compare  with:  
  • 21. Ok,  doesn’t  mean  people  will  buy:  
  • 22. But  this  neither!  
  • 23. Why  would  they  ever  scan  it?  
  • 24. Why  would  they  download  your  app?  
  • 25. Why  would  they  ever  check  in?  
  • 26. Face  it:  people  are  lazy!  
  • 27. So,  give  them  at  least  a  good  reason!  
  • 28. TESCO’s  QR-­‐shop  in  metro  (Korea)  
  • 29.  Thanks!   Do  check    www.theeconomyofmeaning.com