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Kids and media for EBU Youth News

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This is the presentation I gave for the youth news tv makers who met in Brussels for the EBU meeting, May 10th, 2012

This is the presentation I gave for the youth news tv makers who met in Brussels for the EBU meeting, May 10th, 2012

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Kids and media for EBU Youth News Kids and media for EBU Youth News Presentation Transcript

  • Hi,  
  • I’m  Pedro  De  Bruyckere!  
  • Follow  me  on  twi9er:  @thebandb   View slide
  • I  could  talk  about:   View slide
  •              Cross  media  
  • Usability  
  • Or  even  the  weather  !    
  • But  I  rather  want  to  talk  about:  
  • Ehm,  really?  
  • When  talking  about    (social)  and  other  media,    one  has  to  bear  in  mind:  
  • There  is  a  disKncKon  between   Risks   OpportuniKes   EU  KIDS,  2011  
  • Also  a  disKncKon  between   ‘Risks’  and  ‘harm’  
  • 2  images  of  children  and  youngsters:  
  • The  innocent  child,  versus…  
  • …the  idea  of  empowerment.  
  • Both  are  probably  partly  wrong,  partly  right…  
  • Some  clear  myths:  
  • There  is  no  such    thing  as     digital  naKves.  
  • Technology  versus  content  
  •  They  sure  use  technology!  
  •  Not  sure  if  it’s  really     their  technology   …  
  • Good  they  have  parents?  
  • Meet  the  kidults!  
  • Also know as the parents of the BlackBerry-Orphans*
  • *Also  available   for  iPhone!  
  • Another  myth:  
  • -­‐13  are  not  on  Facebook?  
  • Yeah,  right!  
  • 38  per  cent  of  9-­‐12-­‐year-­‐olds  have  a   social  networking  profile!   EU  KIDS,  2011  
  • Is  this  bad?  
  • Some  posiKve  results:  •  Kids  who  spend  more  Kme  on  Facebook  learn  to   show  “virtual  empathy”  to  their  friends  online.  •  For  less  social  kids,  Facebooking  can  help  these   teens  learn  to  socialize.  •  When  making  friends  on  the  social  network,  kids   are  more  likely  to  overlook  race  and  make  friends   based  on  interest,  a  UCLA  study  found.  •  Silly  status  updates  can  help  breed  desirable   traits  like  entrepreneurship,  a  report  from  the   NaKonal  IT  Center  claimed.  •  Facebook  raises  kids’  self-­‐esteem.   Rosen,  2011  
  • I  know    there  are  also   bad  consequences  
  • But  not:  
  • Games  versus  playing  outdoor  
  • “Playground  culture  and  children’s   games  are  not  overwhelmed,  marginalized  or  threatened  by  media.”   London  Knowledge  Lab,  2011  
  • Other  possible  reasons?  
  • Another  myth:  
  • Everybody  is  a  creator.  
  • EU  Kids  Online:  only  one  in  five  children  recently  used  a  file-­‐sharing  site  or  created  an  avatar,   half  that  number  wrote  a  blog.  
  •  Most  children  use  the  internet  for   ready-­‐made  content.  
  • They  like  to,  no  they  need  to  share!  
  • What  do  they  share?  
  • Children  are  one  of  the  biggests  groups  of  users  of  online  video!  
  • And TV?!  Children  aged  5-­‐15  spend  most  Kme  watching  TV.  For   12-­‐15s  the  next  most-­‐used  medium  is  the  internet,   while  for  5-­‐7s  and  8-­‐11s  it  is  gaming.  (Ofcom)  
  • CreaKng  stuff?    Again,  look  at  the  parents.  
  • Different  medium,  different  reasons!  
  • Television  is  entertainment,  but  also…  
  • But  while  kids  are  moving  from   iPod  to  ‘wePod’.  
  • Media  went  from…  
  • We   Me   Uhis&  Greenfield,  2011  
  • One  more  thing!  
  • From  an  experience  economy…  
  • AuthenKcity  as  selecKon  tool.  
  • I  think  we’re  heading…  
  • Towards  an  economy  of  meaning!  
  • Concluding,  so:  
  • By:  
  • Giving  something  to  share!  
  • And  don’t  forget  the  parents!  
  • As  a  parent  and  researcher,  
  •  Thanks!   Do  check    www.theeconomyofmeaning.com