BDMA: Youth & privacy for Direct Marketing

I’m Pedro De Bruyckere!

Be my number 1000: @thebandb

My job?

For some people:

To save him…

…from him!

Evil marketeer

Now more than ever!

So why am I here?

Respect!

Kids & youngsters do love markePng.

Actually, they don’t mind…

MarkePng pays for fun !

Before talking privacy,

Let’s bust some myths!

Has youth today changed?

Or has the world changed?

Kidults rule the world!

•  Remarkable growth in game-‐owners with managers. •  They grew up in the sevenPes with the ﬁrst consoles, now they play on their iPhone & Blackberry (Medialedge & CIM)

Who uses social media most oZen for work?

Digital naPves are a myth!

They do use other means of communicaPon!

En vergeet mail!•  Terwijl veel bedrijven, scholen, volwassenen nu leven via mail… 30

Yes, theyare mobile!

Because of the digital naPves myth,

We think: kids are media smart.

Not really!

Technology versus content

So for privacy...

The story of Amber.

Youngsters?

They do care about privacy!

They like to, no they need to share!

UnPl...

I wonder who is number 1000 following @thebandb

In adressing kids & youngsters, be carefull...

Know their heroes!

BTW, there is a new issue:

HurPng parents’ privacy through their kids?

The BIG nono!

Warning, the next slide isn’t really that original!

One more thing!

From an experience economy…

AuthenPcity as selecPon tool.

I think we’re heading…

Towards an economy of meaning!

This is the only place I dare to ask… www.xyofeinstein.be

Please buy my book! www.xyofeinstein.be

http://xyofeinstein.wordpress.com	193
http://theeconomyofmeaning.wordpress.com	76
http://www.dmix.be	25
http://theeconomyofmeaning.com	9
http://mediawijsheid.tumblr.com	1

BDMA: Youth & privacy for Direct Marketing

by Pedro De Bruyckere

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