5 minutes 1. Think about and write down the    top 3 things that IT Leaders care    about. (one per sticky note) 2. Post t...
5 minutes  3. By table, discuss your results     and group similar items     together.
Write down the top 3 things that IT leaders care about, and postthem on the flip chart. (one item per sticky note)Share th...
**2012 Campus Computing Project survey.
Time for Sharing….
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
Unleash the IT Rockstar
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Unleash the IT Rockstar

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I designed this presentation for our national sales conference in Austin, TX. The design was based on music poster design. I hope you enjoy.

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  • My name is Chris Borales. I’m the technical product marketing manager on the blackboard learn product marketing team. This session came about because I’m a huge music fan. And I got to thinking about how we could instill the same kind of passion that rabid music fans have for their favorite songs. I started thinking about my favorite songs and I thought that there had to be a way that we could get IT professionals (sys admins, directors of academic technology or CIOs) to be passionate about Learn because I know that when I love a song I want to share it with everyone. And we want that same reaction from IT professionals that work with Learn.
  • I want you to think about your favorite songs. What makes them so special to you? After taking a close look at my favorite songs I truly believe that memorable, or legendary, songs boil down to two things.
  • Those are the riff and the hook. So let’s take a closer look at each. We’ll start with the riff.
  • What’s a riff? Well the riff are those first few notes that you hear of the song. They set the tone for the song. Those notes are what set the song up, they tell us the mood of the song. Let me play you an example and this is gonna be our warm-up, because you all look sleepy out there. I’m gonna play three riffs and the first person to raise their hand to identify the song is gonna get a 10 gift card. Seven Nation ArmyBeat ItSatisfactionSo that’s a Riff. Remember, it’s puts us in the right mindset, it sets the tone, it lets us know where the song is coming from (is it sad? upbeat?) In just a few notes, we know where the song is coming from. And that takes us into our first activity. The first activity is designed to put you all in the IT Leader’s shoes. We’re going to try and answer the question:
  • What doe IT Leaders care about?
  • Discuss at your table and group’s flipchart together.
  • Discuss at your table and group’s flipchart together.
  • Show one table’s perspective
  • Collect the flipchart sheets at this time.
  • But there are a few things standing in your way. When it comes to…Demonstrating value – the inability to show measurable results, or in some cases the absence of any usage and adoption data to measure, prevents you from being able to quantify value. On top of that, you have limited to no authority to influence any academic policies to support your needs.Delivering a quality experience – a variety of factors could tarnish your reputation – from unreliable software, to scarce resources (either staff or infrastructure), to the absence of a sustainable process for managing crisis or keeping your disparate systems up and running.Staying current – there are some unavoidable barriers such as shrinking budgets and internal red tape so that it’s hard to feel like you have the flexibility or autonomy to choose the best investment for your institution and keep all your constituents happy.
  • From KC Green’srecent EDUCAUSE survey found that nearly ¾ of IT leaders surveyed said that….
  • That statistic goes speaks to the faculty side, but what about the student side? I’d like to take this time to tell a story. Mary was the first in her family to go to college. As a blind student, she had a difficult time in school and always felt self-conscious about the fact that she required extra attention. On her first day of classes she was discouraged because one of her professors posted coursework to an LMS that didn’t support accessibility standards. She couldn’t follow the course and eventually dropped the course. The moral of the story is that while a CIO may not know a student like Mary personally, but they should definitely be able to put themselves in her shoes. Rockstar CIOs should know that these accessibility considerations should be made so that the system is relevant for all users. They should choose an LMS like Learn where accessibility is designed into the product.
  • Highlight the three business objectives here.
  • The hook, it’s the second part of the
  • Assign ‘riff component (value, quality and relevance)’ to scenarios.Finish this sentence with…so they can ___________
  • K12 example
  • HED Example
  • Highlight the three business objectives here.
  • Unleash the IT Rockstar

    1. 1. 5 minutes 1. Think about and write down the top 3 things that IT Leaders care about. (one per sticky note) 2. Post them on the flipchart when you’re done.
    2. 2. 5 minutes 3. By table, discuss your results and group similar items together.
    3. 3. Write down the top 3 things that IT leaders care about, and postthem on the flip chart. (one item per sticky note)Share these at your table and consolidate them on the flip charts.
    4. 4. **2012 Campus Computing Project survey.
    5. 5. Time for Sharing….

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