Manuel Heuer - Turn health & wellbeing fun and engaging with big data and m-health - e-health 6.6.14

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Manuel Heuer - Turn health & wellbeing fun and engaging with big data and m-health - e-health 6.6.14

  1. 1. Turn Health and Well-being fun and engaging with Big Data and m-Health Journée e-Health / TechnoArk / Session: Focus sur le mobile Health Sierre, 06/June 2014 / Manuel Heuer, COO
  2. 2. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 2 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  3. 3. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 3 Inactivity is a global concern & kills more than smoking Source: The Lancet, 2012 Sitting is the new smoking! • «All You Can Eat» culture is over! • People will need to maintain and improve own health as «private wealth». • Health optimism is the new mindset for the future!
  4. 4. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 4 Lifestyle behavior change has the largest potential to improve health outcome “Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation”. Source: 2013 Ernst & Young mHealth Report
  5. 5. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 5 Digital opportunity builds on large markets converging >2 billion
  6. 6. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 6 Government endorsement towards digital health hugely important to increase “sense of urgency” Source: In 2013, 37% of large employers (2500+ employees) reported using rewards and penalties to encourage improvements in employee health status in 2013. Source: Deloitte Center of Health Solutions, 2013
  7. 7. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 7 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  8. 8. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 8 Who is healthier? Health is more than fitness... Person A Personal data: • Male • 50y • 90kg • 1.75m Activities: • Jogging (2x/week) • Swimming (1x/week) Person B Personal data: • Female • 26y • 57kg • 1.70m Activities: • Jogging (1x/week) • Walking (5x/week)
  9. 9. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 9 Genetics BMI Stress Cholesterol Activities Nutrition Blood values Sleep Steps Is it possible to measure health in one single number?
  10. 10. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 10 What you can measure, you can manage!
  11. 11. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 11 You can track A number from 1 to 1000 based on 80+ million people years of clinical data. Exercise Nutrition Steps Sleep Stress • Based on 3 pillars: - My Body - My Feelings - My Activities • You can track: My Activities My Body My Feelings What’s your Health Score?
  12. 12. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 12 Trends and benchmarks Demographic and geographic Person Company Regions / Countries Why is this interesting? • Anonymous data analytics in real-time via corporate reporting • Personal data can only be accessed by the individual
  13. 13. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 13 Make it fun and engaging (Gamification & Social)
  14. 14. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 14 Feedback Loop Personal goals Achievements Make it relevant for each individual user (Big Data Analytics and the REF Factor™) User profiling/clustering of lifestyles Feedback Loop • Relevance (It’s all about you) • Easy (One number = What’s your Health Score) • Fun (Gamification & Social)
  15. 15. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 15 Source: Endeavour Partners, 2014 Habit formation • Rewarding & positive Social motivation • Sense of belonging • Tone of voice • Goals • Comparison • Groups • Challenges Goal reinforcement • Status • Anytime, anywhere & any device • Reward system Millenials Gen X Boomer Make it relevant for each individual user (Big Data Analytics and the REF Factor™)
  16. 16. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 16 Ensure interoperability (remain device/app agnostic) • Step counters • Weighing scales • Heart rate bands • Fitness tracking devices • Blood pressure monitors • Glucose monitors
  17. 17. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 17 Result: Comprehensive health engagement platform  5 languages (English, German, French, Czech + Russian)  Health Score  Contextual  Personalized  Social  Challenges  Groups  Goals  Tracking  Notifications  Feedback loop  Incentives  Linked to careAnalytics and ReportsFeedback Loop Branded website Branded Apps
  18. 18. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 18 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  19. 19. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 19 Source: PWC 2013, in USD When will the m-Health market shift gear from «nice to have» to «need to have»? ? ? ? 1y, 2y... Source: WT • All big organizations think about mHealth! • Market accelerators not in place everywhere
  20. 20. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 20 Surpassing the «So what?» effect by providing meaningful evidence-based health & well-being index How many use a consolidating health index? How many have a holistic view on health? In Europe: 1
  21. 21. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 21 Go-to-market: B2C or B2B(2C) B2C B2B 2C
  22. 22. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 22 B2C or B2B, usability is key for adoption! Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14) Version 2.10.2 (Apr/14) Simplification & usability Version 2.3 Version 2.7 Version 2.4 Version 2.8 Version 2.5 Version 2.9 Version 2.6 Version 2.10
  23. 23. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 23 Finding the right mix for being successful in engaging individuals towards healthier lifestyles = holy grail! “Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation”. Source: 2013 Ernst & Young mHealth Report
  24. 24. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 24 About dacadoo Headquarters in Zurich, Switzerland, US subsidiary in San Francisco, USA. Contact dacadoo: • Manuel Heuer, COO • manuel.heuer@dacadoo.com • Mobile: +41 79 938 9481 Some references: Awards:

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