Ethographic opportunity analysis 2011(delcore&mullooly)
by James Mullooly
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In brief, here are the Steps: ...
In brief, here are the Steps:
–1. Find a routine, taken-for-granted task/service/product,
–2. “Hang out” and “thickly describe” it in a notebook,
–3. In a one page pitch, suggest some sort of innovation that will add value.
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