Transmedia Storytelling: 7 myths and 7 principles
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Transmedia Storytelling: 7 myths and 7 principles

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What transmedia storytelling is? What transmedia storytelling is NOT? An homage to Henry Jenkins, compiling 7 myths and the 7 principles he proposed.

What transmedia storytelling is? What transmedia storytelling is NOT? An homage to Henry Jenkins, compiling 7 myths and the 7 principles he proposed.

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Transmedia Storytelling: 7 myths and 7 principles Presentation Transcript

  • 1. THE MAPS OF OZTransmedia storytelling and possible futures of communications @barbararmota @osalquimistas
  • 2. transmedia storytelling TMST
  • 3. #transmedia
  • 4. 7 7MYTHS By PRINCIPLES Henry Jenkins
  • 5. 7 7MYTHS By PRINCIPLES Henry Jenkins
  • 6. 7 myths about transmedia storytelling1) TMST = +1 media flickr: esqueci... sorry.
  • 7. 7 myths about transmedia storytelling2) TMST = just a marketing strategy flickr: ericahastings
  • 8. 7 myths about transmedia storytelling http://youtu.be/jZ6-J_6EdPI
  • 9. 7 myths about transmedia storytelling VIRUSES SPREAD WITHOUT PARTICIPATION, VIDEOS DON’T.
  • 10. 7 myths about transmedia storytelling BRAND STORIES TMST PLATFORMS FANS Turning an IP into a brand
  • 11. 7 myths about transmedia storytelling BRAND STORIES TMST PLATFORMS FANS Turning a brand into an IP
  • 12. 7 myths about transmedia storytelling NARRATIVE,FOCUS SHOULD BE ON THENOT ON THE TECHNOLOGY.
  • 13. 7 myths about transmedia storytelling3) TMST = ARG(though both depend on platforms, participation, engagement)
  • 14. 7 myths about transmedia storytelling4) TMST is for geeks (though early adopters might be more likely to take full advantage of it)5) TMST is for blockbusters (it has been succesfully used to build up audiences)6) TMST is so last year (we have only began to see its potential)
  • 15. 7 myths about transmedia storytelling7) Everything should go TMST (so not true)
  • 16. 7 7MYTHS By PRINCIPLES Henry Jenkins
  • 17. 7 principles of transmedia storytelling 11.2 milhões de espectadores1) Spreadability x Drillability
  • 18. 7 principles of transmedia storytelling1) Spreadability x Drillability
  • 19. 7 principles of transmedia storytelling2) Continuity x Multiplicidade
  • 20. 7 principles of transmedia storytelling2) Continuity x Multiplicidade
  • 21. 7 principles of transmedia storytelling IMAGE CAPTURE http://vimeo.com/9413061 DRIVE MODE3) Immersion x Extractability
  • 22. 7 principles of transmedia storytelling3) Immersion x Extractability
  • 23. 7 principles of transmedia storytelling4) Seriality
  • 24. 7 principles of transmedia storytelling4) Seriality
  • 25. 7 principles of transmedia storytelling5) Subjectivity
  • 26. 7 principles of transmedia storytelling A story... A character... A world.6) Worldbuilding
  • 27. 7 principles of transmedia storytelling6) A world: Oz
  • 28. 7 principles of transmedia storytelling7) Performance / participation
  • 29. 7 principles of transmedia storytelling http://youtu.be/EBM854BTGL0
  • 30. THANK YOU! @barbararmota @osalquimistas www.thealchemists.combarbara@thealchemists.com