THE MAPS OF OZTransmedia storytelling and possible     futures of communications          @barbararmota          @osalquim...
transmedia storytelling       TMST
#transmedia
7 7MYTHS            By                  PRINCIPLES        Henry Jenkins
7 7MYTHS            By                  PRINCIPLES        Henry Jenkins
7 myths about transmedia storytelling1) TMST = +1 media                                        flickr: esqueci... sorry.
7 myths about transmedia storytelling2) TMST =                      just a marketing strategy                             ...
7 myths about transmedia storytelling                       http://youtu.be/jZ6-J_6EdPI
7 myths about transmedia storytelling VIRUSES SPREAD WITHOUT PARTICIPATION, VIDEOS DON’T.
7 myths about transmedia storytelling              BRAND                            STORIES                               ...
7 myths about transmedia storytelling              BRAND                            STORIES                               ...
7 myths about transmedia storytelling                NARRATIVE,FOCUS SHOULD BE ON THENOT ON THE TECHNOLOGY.
7 myths about transmedia storytelling3) TMST = ARG(though both depend on platforms, participation, engagement)
7 myths about transmedia storytelling4) TMST is for geeks (though early adopters might be more likely to take full advanta...
7 myths about transmedia storytelling7) Everything should go TMST            (so not true)
7 7MYTHS            By                  PRINCIPLES        Henry Jenkins
7 principles of transmedia storytelling         11.2 milhões de espectadores1) Spreadability x Drillability
7 principles of transmedia storytelling1) Spreadability x Drillability
7 principles of transmedia storytelling2) Continuity x Multiplicidade
7 principles of transmedia storytelling2) Continuity x Multiplicidade
7 principles of transmedia storytelling                                               IMAGE CAPTURE             http://vim...
7 principles of transmedia storytelling3) Immersion x Extractability
7 principles of transmedia storytelling4) Seriality
7 principles of transmedia storytelling4) Seriality
7 principles of transmedia storytelling5) Subjectivity
7 principles of transmedia storytelling      A story...                  A character...   A world.6) Worldbuilding
7 principles of transmedia storytelling6) A world: Oz
7 principles of transmedia storytelling7) Performance / participation
7 principles of transmedia storytelling  http://youtu.be/EBM854BTGL0
THANK YOU!     @barbararmota      @osalquimistas  www.thealchemists.combarbara@thealchemists.com
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Transmedia Storytelling: 7 myths and 7 principles

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What transmedia storytelling is? What transmedia storytelling is NOT? An homage to Henry Jenkins, compiling 7 myths and the 7 principles he proposed.

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Transmedia Storytelling: 7 myths and 7 principles

  1. 1. THE MAPS OF OZTransmedia storytelling and possible futures of communications @barbararmota @osalquimistas
  2. 2. transmedia storytelling TMST
  3. 3. #transmedia
  4. 4. 7 7MYTHS By PRINCIPLES Henry Jenkins
  5. 5. 7 7MYTHS By PRINCIPLES Henry Jenkins
  6. 6. 7 myths about transmedia storytelling1) TMST = +1 media flickr: esqueci... sorry.
  7. 7. 7 myths about transmedia storytelling2) TMST = just a marketing strategy flickr: ericahastings
  8. 8. 7 myths about transmedia storytelling http://youtu.be/jZ6-J_6EdPI
  9. 9. 7 myths about transmedia storytelling VIRUSES SPREAD WITHOUT PARTICIPATION, VIDEOS DON’T.
  10. 10. 7 myths about transmedia storytelling BRAND STORIES TMST PLATFORMS FANS Turning an IP into a brand
  11. 11. 7 myths about transmedia storytelling BRAND STORIES TMST PLATFORMS FANS Turning a brand into an IP
  12. 12. 7 myths about transmedia storytelling NARRATIVE,FOCUS SHOULD BE ON THENOT ON THE TECHNOLOGY.
  13. 13. 7 myths about transmedia storytelling3) TMST = ARG(though both depend on platforms, participation, engagement)
  14. 14. 7 myths about transmedia storytelling4) TMST is for geeks (though early adopters might be more likely to take full advantage of it)5) TMST is for blockbusters (it has been succesfully used to build up audiences)6) TMST is so last year (we have only began to see its potential)
  15. 15. 7 myths about transmedia storytelling7) Everything should go TMST (so not true)
  16. 16. 7 7MYTHS By PRINCIPLES Henry Jenkins
  17. 17. 7 principles of transmedia storytelling 11.2 milhões de espectadores1) Spreadability x Drillability
  18. 18. 7 principles of transmedia storytelling1) Spreadability x Drillability
  19. 19. 7 principles of transmedia storytelling2) Continuity x Multiplicidade
  20. 20. 7 principles of transmedia storytelling2) Continuity x Multiplicidade
  21. 21. 7 principles of transmedia storytelling IMAGE CAPTURE http://vimeo.com/9413061 DRIVE MODE3) Immersion x Extractability
  22. 22. 7 principles of transmedia storytelling3) Immersion x Extractability
  23. 23. 7 principles of transmedia storytelling4) Seriality
  24. 24. 7 principles of transmedia storytelling4) Seriality
  25. 25. 7 principles of transmedia storytelling5) Subjectivity
  26. 26. 7 principles of transmedia storytelling A story... A character... A world.6) Worldbuilding
  27. 27. 7 principles of transmedia storytelling6) A world: Oz
  28. 28. 7 principles of transmedia storytelling7) Performance / participation
  29. 29. 7 principles of transmedia storytelling http://youtu.be/EBM854BTGL0
  30. 30. THANK YOU! @barbararmota @osalquimistas www.thealchemists.combarbara@thealchemists.com
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