Working Together

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A short presentation explaining the Duval Guillaume E philosophy

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Working Together

  1. 1. DUVAL GUILLAUME | E Working Together Meeting
  2. 2. What’s the “E” for? <ul><li>“ electronic” </li></ul><ul><li>“ E” has changed the world in the last 5 years </li></ul><ul><li>Now the world is E </li></ul>
  3. 3. Knowledge & Experience <ul><li>We have been experiencing the change of brand and product communication first-hand. </li></ul><ul><li>In fact, we are playing a big role in the change. </li></ul>
  4. 4. Online communication <ul><li>Communication online can be whatever you want it to be: </li></ul><ul><li>Video : YouTube, Google Video, Daily Motion… </li></ul><ul><li>Audio : Podcasting, streaming radio, … </li></ul><ul><li>Advertising : Banners </li></ul><ul><li>Direct : blogs, forums, seeding … </li></ul><ul><li>Corporate : corporate web sites, strategy </li></ul>
  5. 5. Disciplines <ul><li>Online communication can be everything you want it to be. That’s why we need to attract the expertise within the group: </li></ul><ul><li>Above the line (tv, radio, advertising, brand strategy) </li></ul><ul><li>Below the line (events, sales promotions) </li></ul><ul><li>Direct marketing (blogging, seeding, word of mouth) </li></ul><ul><li>Corporate marketing (corporate web sites, campaigns, human resource communication) </li></ul>
  6. 6. Uh… What? <ul><li>Internet is not part of the communication mix. </li></ul><ul><li>Internet IS the communication mix. </li></ul>
  7. 7. What have we learned? <ul><li>It’s not relevant what medium you’re into. </li></ul><ul><li>It’s not relevant what technology you use. </li></ul><ul><li>It’s not relevant what techniques you use. </li></ul><ul><li>It’s not relevant in what niche you are. </li></ul><ul><li>It is not about the medium. It never was. </li></ul><ul><li>It’s about the message, it’s about telling great stories and enabling conversation. </li></ul>
  8. 8. Great stories <ul><li>Great stories are exciting to listen to. </li></ul><ul><li>Great stories are worth telling over and over, people feel good about telling great stories. </li></ul>
  9. 9. Classical Marketing Public Advertising Sale! The bigger the funnel is, the more catches you do.
  10. 10. Classical Marketing
  11. 11. New Marketing Give the people the tools and a story. They will tell your story.
  12. 12. People are media
  13. 13. Everything is media
  14. 14. What’s the “E” for? <ul><li>E nabling </li></ul><ul><li>people to tell the story </li></ul><ul><li>of a product or a brand. </li></ul>

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