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The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
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The return on investment of Social Media

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This is the presentation on the ROI of Social Media given during a lecture at ICHEC

This is the presentation on the ROI of Social Media given during a lecture at ICHEC

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Transcript

  • 1. The ROIof Social Media ICHEC April 2012
  • 2. about me @theafter
  • 3. context
  • 4. http://www.a-g.com/Media-Planning
  • 5. http://conversations.marketing-partners.com
  • 6. Conversations Dialogue Monologue
  • 7. ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  • 8. enterprise 2.0
  • 9. elliance.com
  • 10. elliance.com
  • 11. benefits?
  • 12. McKinsey, 2009
  • 13. McKinsey, 2009
  • 14. ROI
  • 15. http://iampersona.wordpress.com/
  • 16. http://www.pangaro.com
  • 17. http://crackthesocialmediacode.com
  • 18. How to measureWord-of-Mouth’s impact ?
  • 19. http://www.intersectionconsulting.com
  • 20. http://www.intersectionconsulting.com
  • 21. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  • 22. (Gain of Investment - Cost of Investment)ROI = Cost of Investment http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  • 23. PeopleTechnology Time
  • 24. Cost reductionMore revenue
  • 25. Measure in theconversation context Social Media Pocket Guide - Spreadfast
  • 26. http://www.mdgadvertising.com/
  • 27. 10 cases
  • 28. http://www.petercanthony.com
  • 29. http://blog.init-marketing.fr
  • 30. The 1 mio € question
  • 31. toolbox http://classroomclipart.com
  • 32. theconversationprism.com
  • 33. http://wiki.kenburbary.com/ extendedspectrumCrawling high of pth ions de ct ra inte limited low free Pricing expensive formulas
  • 34. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  • 35. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  • 36. The Social Media Engagement Hierarchy of NeedsAlinean - SoMe ROI Calculator
  • 37. Dragon Search Marketing - SoMe ROI Calculator
  • 38. Mitambo - Marketing Plan Builder minottgore.com
  • 39. Links discussed• http://twittercounter.com/ • http://wpmu.org/• http://www.socialbro.com/ • http://thenextweb.com/socialmedia/ 2011/07/16/the-roi-of-social-media-10-case-• http://www.netvibes.com/ studies/• http://hootsuite.com/ • http://wiki.kenburbary.com/• http://www.ubervu.com/ • https://www.bringshare.com/• http://www.google.com/adplanner/ • http://klout.com• http://planmarketing.mitambo.com/ • http://facebook.com/ads• http://www.dragonsearchmarketing.com/ • http://www.linkedin.com/ads social-media-roi-calculator.htm • http://www.google.com/analytics/• http://www.alinean.com/socialmediaroi.aspx • http://www.woopra.com• http://www.slideshare.net/thebrandbuilder/ olivier-blanchard-basics-of-social-media-roi
  • 40. http://jasonchenoweth1.blogspot.com
  • 41. thank you @theafter

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