Your SlideShare is downloading. ×
  • Like
The return on investment of Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The return on investment of Social Media

  • 853 views
Published

This is the presentation on the ROI of Social Media given during a lecture at ICHEC

This is the presentation on the ROI of Social Media given during a lecture at ICHEC

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
853
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
17
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The ROIof Social Media ICHEC April 2012
  • 2. about me @theafter
  • 3. context
  • 4. http://www.a-g.com/Media-Planning
  • 5. http://conversations.marketing-partners.com
  • 6. Conversations Dialogue Monologue
  • 7. ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  • 8. enterprise 2.0
  • 9. elliance.com
  • 10. elliance.com
  • 11. benefits?
  • 12. McKinsey, 2009
  • 13. McKinsey, 2009
  • 14. ROI
  • 15. http://iampersona.wordpress.com/
  • 16. http://www.pangaro.com
  • 17. http://crackthesocialmediacode.com
  • 18. How to measureWord-of-Mouth’s impact ?
  • 19. http://www.intersectionconsulting.com
  • 20. http://www.intersectionconsulting.com
  • 21. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  • 22. (Gain of Investment - Cost of Investment)ROI = Cost of Investment http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  • 23. PeopleTechnology Time
  • 24. Cost reductionMore revenue
  • 25. Measure in theconversation context Social Media Pocket Guide - Spreadfast
  • 26. http://www.mdgadvertising.com/
  • 27. 10 cases
  • 28. http://www.petercanthony.com
  • 29. http://blog.init-marketing.fr
  • 30. The 1 mio € question
  • 31. toolbox http://classroomclipart.com
  • 32. theconversationprism.com
  • 33. http://wiki.kenburbary.com/ extendedspectrumCrawling high of pth ions de ct ra inte limited low free Pricing expensive formulas
  • 34. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  • 35. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  • 36. The Social Media Engagement Hierarchy of NeedsAlinean - SoMe ROI Calculator
  • 37. Dragon Search Marketing - SoMe ROI Calculator
  • 38. Mitambo - Marketing Plan Builder minottgore.com
  • 39. Links discussed• http://twittercounter.com/ • http://wpmu.org/• http://www.socialbro.com/ • http://thenextweb.com/socialmedia/ 2011/07/16/the-roi-of-social-media-10-case-• http://www.netvibes.com/ studies/• http://hootsuite.com/ • http://wiki.kenburbary.com/• http://www.ubervu.com/ • https://www.bringshare.com/• http://www.google.com/adplanner/ • http://klout.com• http://planmarketing.mitambo.com/ • http://facebook.com/ads• http://www.dragonsearchmarketing.com/ • http://www.linkedin.com/ads social-media-roi-calculator.htm • http://www.google.com/analytics/• http://www.alinean.com/socialmediaroi.aspx • http://www.woopra.com• http://www.slideshare.net/thebrandbuilder/ olivier-blanchard-basics-of-social-media-roi
  • 40. http://jasonchenoweth1.blogspot.com
  • 41. thank you @theafter