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The Community Manager

The Community Manager



A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: ...

A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html



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    The Community Manager The Community Manager Presentation Transcript

    • Community Manager v1.0 beta
    • me, myself & i @theafterhttp://about.me/theafter/
    • context
    • evolution of mankind
    • evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
    • comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006
    • the shifthttp://www.xmind.net/share/theafter/-new-world-of-(me)dia/
    • time & space
    • networksSingapore blogosphere 2008
    • encoding
    • search
    • contribute
    • from
    • to
    • http://www.a-g.com/Media-Planning
    • http://conversations.marketing-partners.com
    • Conversations Dialogue Monologue
    • interactive mediasource: GoViral
    • http://www.forrester.com/
    • http://www.forrester.com/
    • word of mouth = reputationsource: Twitip.com
    • http://iampersona.wordpress.com/
    • ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
    • enterprise 2.0
    • elliance.com
    • elliance.com
    • benefits?
    • McKinsey, 2009
    • McKinsey, 2009
    • What about you?http://blog.calgarypubliclibrary.com
    • an introductionto the community manager’s role
    • markom hr customerssupport the theboard community manager world it r&d ambassadors sales suppliers
    • Tasks list• Listening• Planning• Publishing• Connecting in/out• Crisis management• Collaborating
    • Set of skills• Passionate • Communicative• Eager to learn, inquisitive • Responsive• Willing to share • Positive, Constructive• Daring • Social• Good writing skills • People Manager• Open minded • Multi-media skills
    • basic notions
    • SEM = SEO + SEA
    • SEO = organic search
    • how does it work?
    • SEA
    • SEO vs. SEA elliance.com
    • Why is it relevant tome as a community manager ?
    • RSS
    • ?
    • Analytics http://www.euromonitor.com
    • on site
    • off site
    • http://www.petercanthony.com
    • http://blog.init-marketing.fr
    • The 1 mio € question
    • Blogging
    • which blogging software?
    • Blogging Software Examples Posterous Blogger Wordpress Tumblr
    • Social Networks
    • TNS digital life
    • Facebook
    • Twitter
    • Youtube
    • Linkedin
    • Flickr
    • Google Plus
    • Issuu SlideshareSoundcloud
    • Delicious Storify
    • MeetUpEventbrite
    • Ning SquarespaceDrupalgardens
    • enterprise solutions
    • Geolocation
    • still in development
    • but...indexing world’s places started Facebook Places Foursquare Gowalla Google Latitude
    • toolbox http://classroomclipart.com
    • theconversationprism.com
    • The After
    • Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media toolbox - beta versionThe After
    • Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
    • other sources
    • 3D R Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : You will focus on the execution •Whats the name? •Find the right team •"Reason why" you do what you do? •Find partnerships •Whats the business model behind the idea? •Stay FOCUSED •Who are you talking to? Drive Reward This is your "amplification" phase.  This is the "thank you" phase. Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •Whats your story? Whats your content? •Turn them into ambassadors. •Are you relevant to your audience? •Bring customers on boardThe After
    • Check list✓ Get all basic brand elements (texts+images)✓ Book all vanity URLs✓ Draw the content flow✓ Create a central password keychain✓ Get dedicated email aliases✓ Set up a naming convention✓ Build your own toolkit
    • Basic brand elements‣ texts : ‣ internal social media policy ‣ disclaimer guidelines ‣ social media charter ‣ short brand presentation (2 versions: 140 char + in 300 char)‣ images : ‣ logos ‣ icons
    • about you 2.0‣ do you use the net? eMail, Surf?‣ do you (or your company) have a website / blog?‣ do you have a mobile phone?
    • Personal Branding
    • the new youhttp://darmano.typepad.com/
    • theconversationprism.com
    • Chris Brogan
    • David Armano - Thinking Visually
    • Scott Monty
    • We will create a ...• Master email • Twitter account• Blog • Netvibes Dashboard• A feedburner account • Linkedin Company Page• Set up Google Analytics • Youtube account• Use the webmaster tool • Podcast / vodcast• Build a Facebook page • and more...
    • ) (mayhttp://jasonchenoweth1.blogspot.com
    • thank you @theafter