The Community Manager

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A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html

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The Community Manager

  1. 1. Community Manager v1.0 beta
  2. 2. me, myself & i @theafterhttp://about.me/theafter/
  3. 3. context
  4. 4. evolution of mankind
  5. 5. evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
  6. 6. comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006
  7. 7. the shifthttp://www.xmind.net/share/theafter/-new-world-of-(me)dia/
  8. 8. time & space
  9. 9. networksSingapore blogosphere 2008
  10. 10. encoding
  11. 11. search
  12. 12. contribute
  13. 13. from
  14. 14. to
  15. 15. http://www.a-g.com/Media-Planning
  16. 16. http://conversations.marketing-partners.com
  17. 17. Conversations Dialogue Monologue
  18. 18. interactive mediasource: GoViral
  19. 19. http://www.forrester.com/
  20. 20. http://www.forrester.com/
  21. 21. word of mouth = reputationsource: Twitip.com
  22. 22. http://iampersona.wordpress.com/
  23. 23. ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  24. 24. enterprise 2.0
  25. 25. elliance.com
  26. 26. elliance.com
  27. 27. benefits?
  28. 28. McKinsey, 2009
  29. 29. McKinsey, 2009
  30. 30. What about you?http://blog.calgarypubliclibrary.com
  31. 31. an introductionto the community manager’s role
  32. 32. markom hr customerssupport the theboard community manager world it r&d ambassadors sales suppliers
  33. 33. Tasks list• Listening• Planning• Publishing• Connecting in/out• Crisis management• Collaborating
  34. 34. Set of skills• Passionate • Communicative• Eager to learn, inquisitive • Responsive• Willing to share • Positive, Constructive• Daring • Social• Good writing skills • People Manager• Open minded • Multi-media skills
  35. 35. basic notions
  36. 36. SEM = SEO + SEA
  37. 37. SEO = organic search
  38. 38. how does it work?
  39. 39. SEA
  40. 40. SEO vs. SEA elliance.com
  41. 41. Why is it relevant tome as a community manager ?
  42. 42. RSS
  43. 43. ?
  44. 44. Analytics http://www.euromonitor.com
  45. 45. on site
  46. 46. off site
  47. 47. http://www.petercanthony.com
  48. 48. http://blog.init-marketing.fr
  49. 49. The 1 mio € question
  50. 50. Blogging
  51. 51. which blogging software?
  52. 52. Blogging Software Examples Posterous Blogger Wordpress Tumblr
  53. 53. Social Networks
  54. 54. TNS digital life
  55. 55. Facebook
  56. 56. Twitter
  57. 57. Youtube
  58. 58. Linkedin
  59. 59. Flickr
  60. 60. Google Plus
  61. 61. Issuu SlideshareSoundcloud
  62. 62. Delicious Storify
  63. 63. MeetUpEventbrite
  64. 64. Ning SquarespaceDrupalgardens
  65. 65. enterprise solutions
  66. 66. Geolocation
  67. 67. still in development
  68. 68. but...indexing world’s places started Facebook Places Foursquare Gowalla Google Latitude
  69. 69. toolbox http://classroomclipart.com
  70. 70. theconversationprism.com
  71. 71. The After
  72. 72. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media toolbox - beta versionThe After
  73. 73. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  74. 74. other sources
  75. 75. 3D R Define Deliver This is the "idea" phase.  This is the "action" phase.  You will gather all the info around your business idea : You will focus on the execution •Whats the name? •Find the right team •"Reason why" you do what you do? •Find partnerships •Whats the business model behind the idea? •Stay FOCUSED •Who are you talking to? Drive Reward This is your "amplification" phase.  This is the "thank you" phase. Your soul has to cross the line in the real world. Now your Your most tangible asset is your customers/employees base idea is alive. Make it known to everyone: •Cherish them •Spread the word •Reward them •Whats your story? Whats your content? •Turn them into ambassadors. •Are you relevant to your audience? •Bring customers on boardThe After
  76. 76. Check list✓ Get all basic brand elements (texts+images)✓ Book all vanity URLs✓ Draw the content flow✓ Create a central password keychain✓ Get dedicated email aliases✓ Set up a naming convention✓ Build your own toolkit
  77. 77. Basic brand elements‣ texts : ‣ internal social media policy ‣ disclaimer guidelines ‣ social media charter ‣ short brand presentation (2 versions: 140 char + in 300 char)‣ images : ‣ logos ‣ icons
  78. 78. about you 2.0‣ do you use the net? eMail, Surf?‣ do you (or your company) have a website / blog?‣ do you have a mobile phone?
  79. 79. Personal Branding
  80. 80. the new youhttp://darmano.typepad.com/
  81. 81. theconversationprism.com
  82. 82. Chris Brogan
  83. 83. David Armano - Thinking Visually
  84. 84. Scott Monty
  85. 85. We will create a ...• Master email • Twitter account• Blog • Netvibes Dashboard• A feedburner account • Linkedin Company Page• Set up Google Analytics • Youtube account• Use the webmaster tool • Podcast / vodcast• Build a Facebook page • and more...
  86. 86. ) (mayhttp://jasonchenoweth1.blogspot.com
  87. 87. thank you @theafter

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