Zoom on The Major Social Networks Belgian Audience Data Source: Google Ad Planner

Objective of the document To provide a view on the performances of the Social Network Phenomenon in Belgium Site Selection Facebook.com, Netlog.com, Skyrock.com, Myspace.com, hi5.com & Linkedin.com Media Plan Performances on 30 Days To propose statistics from a new source of information: Google Ad Planner Based on Google Ad Planner Beta data, October 2008

To provide a view on the performances of the Social Network Phenomenon in Belgium

Site Selection

Facebook.com, Netlog.com, Skyrock.com, Myspace.com, hi5.com & Linkedin.com

Media Plan Performances on 30 Days

To propose statistics from a new source of information: Google Ad Planner

Details on Facebook.com From zero to Hero in only one year Google Ad Planner figures provided are considered for a 30 day period except where specified The facts: 1,2 Mio Visitors – 18% reach 230 Mio page views An average of 16 minutes spent

The facts:

1,2 Mio Visitors – 18% reach

230 Mio page views

An average of 16 minutes spent

Details on Netlog.com Still growing; most of the growth comes from international Google Ad Planner figures provided are considered for a 30 day period except where specified The facts: 1 Mio Visitors – 15% reach 230 Mio page views An average of 18 min. spent

The facts:

1 Mio Visitors – 15% reach

230 Mio page views

An average of 18 min. spent

Details on Skyrock.com Mmm; What is happening? Where is everyone going? Google Ad Planner figures provided are considered for a 30 day period except where specified The facts: 1 Mio Visitors – 15% reach 170 Mio page views An average of 16 min. spent

The facts:

1 Mio Visitors – 15% reach

170 Mio page views

An average of 16 min. spent

Details on Myspace.com No big change here; Google Ad Planner figures provided are considered for a 30 day period except where specified The facts: 470k Visitors – 7% reach 16 Mio page views An average of 11 min. spent

The facts:

470k Visitors – 7% reach

16 Mio page views

An average of 11 min. spent

Details on hi5.com Small today; Big tomorrow? Google Ad Planner figures provided are considered for a 30 day period except where specified The facts: 180k Visitors – 2,7% reach 15 Mio page views An average of 12 min. spent

The facts:

180k Visitors – 2,7% reach

15 Mio page views

An average of 12 min. spent

Details on Linkedin.com Slowly but steadily growing Google Ad Planner figures provided are considered for a 30 day period except where specified The facts: 150k Visitors – 2,2% reach 3,5 Mio page views An average of 8 min. spent

The facts:

150k Visitors – 2,2% reach

3,5 Mio page views

An average of 8 min. spent

Contact David Hachez dh [at] theafter.be http://www.theafter.be

David Hachez

dh [at] theafter.be

http://www.theafter.be